1,281 words

Harley-Davidson's history, market position, and brand development strategy

Harley Davidson Inc. Harley Davidson is one of the oldest American motorcycle companies.

~7 min read

View paper →

1,572 words

Public relations strategies in K-12 school administration: a comparative critique

The pace of legislative change created by No Child Left Behind (NCLB) act "and the natural rivalry between different groups with different ideas about what works best" in schools has caused no end of confusion, tension, miscommunication and outright division among those who need to work together"…

~8 min read

View paper →

397 words

Should the FASB be abolished in favor of SEC regulation?

Should the FASB be abolished? Both the Financial Accounting Standards Board (FASB) and the Securities and Exchange Committee (SEC) play critical roles in establishing the standards of GAAP. Only the SEC has the power and authority of United States law to set and enforce accounting standards.

~2 min read

View paper →

863 words

Arthur Anderson's struggle between client confidentiality and public accountability

Arthur Anderson is considered one of the "Big Five" accounting firms that are at the heart of American corporate finance.

~5 min read

View paper →

1,044 words

Lyndon Johnson's War on Poverty and public persuasion campaign

Though Lyndon Johnson has often been eclipsed by the wake of the Kennedy administration, and John F, Kennedy's tragic death, his contributions to social change were significant and in need of address.

~6 min read

View paper →

2,640 words

Corporate accountability and human rights in the global marketplace

When it comes to basic human rights, what role should corporations play in the new global marketplace?

~14 min read

View paper →

875 words

Tom Peters and Peter Drucker's approaches to caring leadership

Tom Peters believes that in order to succeed leaders should display such qualities and characteristics as; "listening, compassion and understanding." He reiterates the approach that anyone who is in command, whether they be CEO's of billion dollar companies, military generals, or the single boss of…

~5 min read

View paper →

404 words

International versus domestic investment strategies for national pension funds

The foreign investment strategies of national pension systems vary widely. In the United States, the Social Security fund keeps its reserves in government bonds, while other countries such as Singapore have tens of billions of dollars of their worker's invested abroad.

~3 min read

View paper →

2,887 words

The internet's role in accelerating global cultural conflict and change

The impact of the Internet on globalization is visible from the pervasiveness and visibility of brands globally to changes in the everyday lives of members of different cultures around the world.

~15 min read

View paper →

926 words

Strategic management and company overview of Me Gusta Marketing

Me Gusta Marketing is a boutique advertising agency that specializes in social media promotions. The company was founded in late 2010 and currently has three employees. The firm is in the advertising industry, and competes with a niche strategy.

~5 min read

View paper →