Strategic Management Company Overview Me Gusta Marketing

Strategic Management Company Overview Me Gusta Marketing is a boutique advertising agency that specializes in social media promotions. The company was founded in late 2010 and currently has three employees. The firm is in the advertising industry, and competes with a niche strategy. The firm specializes in social media promotions, an area where many traditional advertising agencies are relatively weak. The company was founded after its principle started an online promotions campaign for a friend's DJ night at a local pub.

The response was far better than expected, so the principle decided to professionalize the service and seek new customers. From there, two other friends were hired into the firm and a number of clients have been signed up thus far. The business is in the process of becoming organized and needs to determine what the business will look like going forward now that the venture looks as though it will be a success. Company Mission Statement Me Gusta Marketing gets the word out.

The company excels at social media promotional techniques, and seeks to become a dominant player in the promotion of hot new events and products. The company will help firms adapt to the marketing in the new social media environment, and help companies to increase their social media reach. By carving out expertise in social media, Me Gusta expects to win some major accounts over time. As befits a social media expert, Me Gusta will be driven by creativity and innovation.

The company will support this creativity by attracting creative talent and surrounding that talent with the tools and atmosphere needed to thrive. Ultimately, Me Gusta will succeed by delivering exceptional value to its customers, and helping them to exceed their social media promotion needs. Social Responsibility & Profitability Me Gusta strives to uphold the highest ethical standards. The company does not condone unethical marketing practices, and will only use ethical techniques to market for its clients.

In particular, Me Gusta will not market alcoholic beverages to minors, will only market to children in an ethical manner will not spam and will not sell mailing lists to anybody (Reinhard, 2005). Protection of privacy is an essential element of social responsibility in the advertising business. A as business, Me Gusta takes seriously its commitment to enhancing shareholder wealth, and will utilize all ethical measures to ensure that shareholder returns are enhanced. Short and Long-Term Objectives In the short-term, Me Gusta seeks to become an established company.

The firm is in the formation stages, but needs to solidify a set of internal policies and many other elements of the business. The company needs to find a permanent home and begin building its client base to transition Me Gusta into a full-time business. In the long-run, Me Gusta seeks to be one of the leading advertising firms in the state and a recognized innovator in the industry.

Me Gusta would ideally want to have a double-digit market share based in part on the growth of the social media business but also on expansion into conventional advertising as well. The company will always remain a boutique in spirit, but ideally will become much more. SWOT Me Gusta has a number of strengths, including a fresh approach, strong creativity and expertise in social media. The principles are all marketing students with their pulse on the youth, and have become expert in developing social media campaigns.

For all these strengths, Me Gusta does have some weaknesses. As a new company, it has relatively little financing and a small roster of clients. The company's brand is not well-known as of yet, although as a company specializing in social media promotion the Me Gusta brand will become well-known as the company promotes itself using its techniques. There are a number of opportunities in the environment, the most important of which is the rise of social media.

While most businesses may set up a web page, a Facebook page and a Twitter account, most company have no idea how to use these assets effectively. This is where Me Gusta comes in. The use of social media is growing rapidly, and is set to change the way that people communicate with one another in the 21st century the same way that radio changed advertising in the 20th century (Greenwald, 2010).

Demographics create another opportunity, with the baby boom echo generation being very large and just entering its prime consuming years. This generation also happens to be voracious consumers of social.