1,111 words

Leadership and organizational culture at FedEx under Fred Smith

Within the context of organizational behavior, leadership is one of the most crucial aspects of the entire rubric of the organization. Scholars and philosophers alike have been trying to define leadership for centuries, albeit without much success.

~6 min read

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1,007 words

Corporate social responsibility strategies at Unilever and SAP

One of the strategic management decisions that has become increasingly important for organizations is how to operate sustainably based on environmental and social concerns. Much of the literature groups these concerns together in a concept known as corporate social responsibility (CSR).

~6 min read

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1,063 words

Big Dogs strategic plan: differentiation and innovation for large-breed retail

Big Dogs Strategic Plan: Strategies, Monitoring Methods, Communications, And Other Considerations In past weeks, documents have been disclosed presenting the concept of a large-breed-centered retailer and service provider for canines, with both a physical store location (offering such services as…

~6 min read

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5,731 words

Reputation crisis in the UK insurance industry and China's emerging market

This dissertation examines the how the problem has arisen in the UK industry, what are the damages, the lessons to be learnt, and the extent to which the emerging Chinese insurance market might be exposed to a similar problem in the future.

~29 min read

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2,823 words

Privacy policy features and protections in e-commerce websites

This paper analyzes the privacy policy of e-commerce websites, and highlights the aspects that should be covered in order to benefit customers.

~15 min read

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763 words

Susan Wojcicki's leadership and advocacy for gender equality at YouTube

SUSAN WOJCICKI One of the most powerful people in tech, Susan Wojcicki got her start in Silicon Valley as one of Google’s first employees. She worked her way into a C-suite, and has been the CEO of YouTube for three years.

~4 min read

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946 words

Strategic plan for edible greeting cards company marketing

Based on the mission of becoming the leader in edible greeting cards, our strategic plan involves select marketing and information technology tools. The SWOT analysis highlighted key areas of strength, weakness, opportunity, and threat.

~5 min read

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1,423 words

Marketing strategy and competitive positioning of Accor Hospitality

Moreover, human life in the post information technology has become much faster paced than ever before. Ever since the human civilizations had established, man is looking for ways to relax oneself physically and mentally.

~8 min read

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699 words

Bristol-Myers Squibb's accounting fraud and channel stuffing scandal

Bristol-Myers Squibb (BMS) is a multinational pharmaceutical company founded in 1989 from two other companies founded in the 1800s. It is headquartered in New York City with revenues of over $9 billion and almost 30,000 employees worldwide.

~4 min read

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343 words

Non-monetary incentives and employee motivation in organizations

Non-monetary incentives such as employee recognition, advancement, and awards, can help relieve workplace stress. Employees and supervisors both benefit from increased motivation. For the employee, incentives mean improved job satisfaction and performance.

~2 min read

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