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Nielsen ratings and television viewership measurement methods

Television ratings are most frequently based on what are called Nielsen Ratings, as this is the major corporate source for accumulating data on television program viewing.

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814 words

The blurring of reality and fiction in television crime drama

Television crime dram has been one of the most fundamentally altered genres of the era of television.

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966 words

Saltwater intrusion in coastal freshwater aquifers: causes and mitigation

Approximately two thirds of the world's population lives within 400 km of an ocean shoreline. The majority of these coastal regions depend on groundwater as their main source of fresh water.

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562 words

Total quality management implementation across organizational levels

The concept of total quality management is relatively new and its application is still ambiguous.

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9,224 words

Customer purchase decisions for Apple Inc. products and brand loyalty

Investigating the reasons as to why individuals purchase Apple Inc. products. What attracts customers to purchase Apple products?

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546 words

How social networking websites create value through connectivity and membership models

The social networking websites defined and detailed by the authors in this article create value for their customers in a variety of ways.

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961 words

Why Hispanic-Americans are not all Mexican-Americans

The recent controversy over illegal immigration has centered almost entirely on people of Hispanic descent, primarily those making their way into the country over the Mexican border.

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1,565 words

James Hillman's critique of twentieth-century psychology and soul

James Hillman's Re-Visioning Psychology is so expansive and far-reaching that it is difficult to know where to begin a response to this work.

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8,848 words

Risks and consequences of incorporating social networking into learning environments

The pervasive adoption of social networking is changing the approaches, expectations, methods and patterns individuals and organizations rely on daily to communicate and connect with each other.

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4,656 words

Brand loyalty and cultural factors in Irish and Chinese consumer behavior

This paper discusses the influence of brand effect on consumption behavior of the Irish and Chinese in Ireland. Since shopping and purchase decision are affect by many sociological factors, the factors that influence the Chinese and the Irish in Ireland may be inherently distinct.

~24 min read

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