618 words

Hypocrisy and charisma in Sinclair Lewis's Elmer Gantry

Although Sinclair Lewis penned his satiric novel Elmer Gantry in 1927, many of the issues raised by the book are still relevant today. The title character uses the institution of religion and the American evangelical revival of the early 20th century as a means of making money.

~4 min read

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2,036 words

Food advertising's effects on youth and defensive strategies

Cognitive Development may appear to be a unified discipline or organic cooperation among several disciplines; however, the research shows chasms between fields devoted to the study of human development.

~11 min read

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678 words

The policy paradox: politics and rational decision-making in policymaking

Stone captures for me the crux of policy paradox with this statement: "…each type of policy instrument [e.g., inducements, rules rights, for example] is a kind of sports arena, each with its peculiar ground rules, within which political conflicts are continued" (2001, p. 13).

~4 min read

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7,920 words

Integrated corporate communication in globalized competitive markets

The established limitations are severely customized by globalization: the size of the company (where there is not a major link with the area of the performance, delocalization and outsourcing and being dependent on the network), design of the product and sales (where the relation with the…

~40 min read

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2,606 words

The historical roots of Dutch tolerance and liberal political culture

Dutch Culture "Typical Dutch?" The history of the Netherlands is demonstrative of a unique situation both socially and politically as the level of Dutch tolerance has been duly noted on countless issues.

~14 min read

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12,612 words

McDonald's integrated marketing campaign strategy and implementation

This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relevant to the McDonald marketing campaign that was created to celebrate the inherent democracy…

~64 min read

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1,805 words

Union organizing and unfair labor practices violations

The union held an organizing meeting with janitorial workers of an apartment building and townhouse complex on December 5th.

~10 min read

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904 words

Douglas Rushkoff's "The Persuaders": advertising, branding, and political manipulation

Douglas Rushkoff's Frontline / PBS documentary "The Persuaders" offers a history of advertising and a critical exploration of the evolution of advertising in the twentieth century, along with techniques used in corporate marketing, concepts such as "brand loyalty," and the effects that advertising…

~5 min read

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578 words

The biological and ethical case for vegetarianism

I would like to begin with a thought experiment, which I take from the dieticians and vegetarian activists Harvey and Marilyn Diamond, and their best seller Fit for Life.

~3 min read

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1,672 words

GlobalNova: entrepreneurship, corruption, and voice over internet protocol

GlobalNova was conceived by a Brazilian Engineer while working for IBM. He allied himself with a Brazilian Politician from the southernmost State of Rio Grande do Sul (RS).

~9 min read

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