1,906 words

Comcast's multi-channel advertising strategy for customer acquisition

Comcast's advertising campaign should be done with several objectives in mind. The first is to attract new users. The company operates in an intensely competitive industry. Customers have the ability to switch providers, but in most markets the competition is oligopolistic in nature.

~10 min read

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1,692 words

The American Counseling Association code and multicultural ethical decision-making

Following ethical procedures ensures the proper professional treatment of consultations and counseling sessions, as well as interactions within the professional community. The counselor's integrity is at stake for private practice and for research.

~9 min read

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953 words

Jack-in-the-Box's Mini Sirloin Burger advertising strategy and analysis

Advertising is part of the marketing mix that is designed to persuade a consumer to purchase something. Of course, there are many ways of doing this, and the "science" of this media has certainly evolved in the last century.

~5 min read

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569 words

Standardization and professional acceptance of midwifery in the United States

Midwifery is a centuries old practice wherein individuals -- almost exclusively women -- trained in healing practices and knowledge of a woman's body and its various phases and iterations assist women before, during, and after pregnancy.

~3 min read

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3,516 words

Female orgasmic dysfunction: definitions, prevalence, and counseling implications

Female orgasmic disorder (FOD) has been a controversial and often confusing issue in the annals of medicine and especially with regard to counseling treatment. Over the years the condition has been associated with a highly medicalized ideology and has also been discounted by some in its entirety.

~18 min read

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3,460 words

Foreign aid failure and the 2010 Haiti earthquake response

The natural disaster that struck Haiti at the beginning of 2010 can be considered as an important international crisis from several points-of-view. Natural disasters are phenomena which can hardly be controlled, regardless of the nation it hits or the technology invented in the last decades.

~18 min read

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609 words

Small intestinal morphology and peptidase activity in weaning piglets

In M.S. Hedemann, S. Hojsgaard, and B.B. Jensen's article, "Small Intestinal Morphology and Activity of Intestinal Peptidases in Piglets around Weaning," the hypothesis was that small intestines' shortening of the villous as the reduction in mature enterocytes occurs by the quick renewal of cells,…

~4 min read

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606 words

Macbeth's mental decline through ambition and murder

Shakespeare knows how to shine the light on human imperfection. While we would like to believe we are strong and will do the right thing at the right time, Shakespeare reveals how we can become sidetracked with our own desire and blinded to our sense of right and wrong.

~4 min read

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2,175 words

Love and duty in Chikamatsu's Tokugawa plays

Azuma, the courtesan, comes to deliver a letter. A razor blade hides in the paper. Her love, Yojibei, a married man, sits in house arrest for a violent crime he did not commit. His wife, Okiku, consoles him. She knows that "without money, his life is doomed" (Chikamatsu, 152).

~11 min read

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1,699 words

Douglass North's lecture on economic development and market dynamics

North's lecture to the memory of Alfred Nobel touches on many different and equally important concepts in the study of economics. Many of them are concepts which are just being identified, and as a process, represent the next step in the evolution of economics as a field.

~9 min read

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