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Market-based management principles in organizational strategy and performance

The foremost principle of market-based management is vision. The vision helps determine strategies the organization implements in creating long-term value in market and customer management.

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Applying Herzberg's motivation-hygiene theory to consumer behavior and shopper marketing

The foundational elements of consumer behavior and shopper marketing are based on the foundations of motivational theories including their supporting concepts and frameworks.

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Starbucks' competitive advantages in global coffee retail marketing

Starbucks is a global coffee powerhouse that has had a success record that nearly any company would die for. It has never undertaken much a traditional route in regards to marketing and advertising.

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Starbucks corporate social responsibility and employee benefits strategy

Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? Frequently accused of McDonaldizing coffee, Starbucks Coffee Company happens to take Corporate Social Responsibility very critically.

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Accounting practice and distributive justice in economic systems

Every society has an economic framework governed by laws, policies, and institutions that contribute to distinctive distributions of economic incentives and burdens among the members of the society.

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Human rights obligations of multinational companies in global supply chains

Human rights issues in the global supply chain are one of the major challenges that multinational companies face in their operations.

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Accounting profession's role in serving the public interest

The accounting profession is not only an integral aspect of the society but it also plays a critical role in the nation and the corporate sector. As a result, this profession is expected to serve or contribute towards the public interest.

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Ineffective communication as a barrier to workplace leadership

Leadership is an essential element of management within an organization because of the ability of the element to address the needs and preferences of the shareholders and stakeholders within the context of the market of operation.

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Ethical dilemmas in Target's 2013 Geelong employee redundancies

Corporation and large enterprises have faced ethical and corporate governance dilemmas due to staff layoffs and redundancy programs. Target Australia is one such brand that has recently faced this dilemma.

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Global leadership skills and competencies in an international context

Global leaders are born and then made for the reason; since the full potential of an individual can't be realized until they are provided with an opportunity and regular training (Gregersen et al.,1998).

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