1,203 words

John C. Maxwell's seventeen essential qualities of team leadership

"Blessed are the flexible, for they shall not be broken," reads the quotation on the title page of 17 Essential Qualities of a Team Leader: Becoming the Kind of Person Every Team Wants, by management guru John C. Maxwell.

~7 min read

View paper →

1,458 words

Easter Island's ecological collapse and its impact on Polynesian society

At that time, Easter Island was subtropical with a mild climate. Its fertile soil should have made it a relatively easy place for humans to inhabit.

~8 min read

View paper →

1,554 words

Depression treatment and workplace productivity improvements

The Centers for Disease Control and Prevention (CDC) estimates that in any given year, about 18.8 million adults in the United States -- that is 9.5% of the adult population -- will suffer from depression.

~8 min read

View paper →

1,552 words

Contingency theory and systems theory in aviation management

One of the defining features of aviation management is the need to navigate both uncertainty and a wide range of uncontrollable variables.

~8 min read

View paper →

1,649 words

Thomas Friedman's analysis of Middle Eastern politics in From Beirut to Jerusalem

Beirut...to Now book review of Thomas Friedman's classic work of political journalism From Beirut to Jerusalem Thomas Friedman's From Beirut to Jerusalem was written in 1989, after the author's tenure as the New York Times correspondent in Beirut.

~9 min read

View paper →

1,261 words

Malcolm Gladwell's Tipping Point theory of social epidemics

Ever wondered why some ideas or products catch on while others don't? Ever thought about what causes social behavior or attitudes to change all of a sudden? Ever wished that it was possible to mastermind radical change in the world?

~7 min read

View paper →

2,292 words

Coca-Cola's marketing strategies and brand success in India

Coca cola stands in the list of leading brands of the world. In the year 2006, it was listed in the global ranking of top hundred brands. Sprite, fanta, coca-cola and diet coke are the leading products of this brand.

~12 min read

View paper →

1,308 words

Hidden advertising and guerrilla marketing tactics in modern consumer culture

Hidden Advertising -- Must be stopped out in the open! All advertising is good advertising, from the point-of-view of the sponsor. But from the consumer's point-of-view, this is not the case.

~7 min read

View paper →

1,292 words

U.S. foreign policy, Cold War interventions, and communist threats

American foreign policy, which is one of the most successful diplomatic activities in the world, had often failed under the influence of external factors that seemed to question American interests in some parts of the world.

~7 min read

View paper →

1,120 words

Benjamin Franklin's contributions to American independence and founding

Historians often note that the victors write history. In the case of Benjamin Franklin, his accomplishments start well before the American Revolutionary War, where he influenced the Colonists to seek independence to the treaty that ended the war and participation in the Constitutional Convention…

~6 min read

View paper →