Essay Undergraduate 850 words

Google's Moat Strategy: Defending Search Engine Dominance

Explore how Google used Android, Chrome, and Google+ as strategic "moats" to defend its search engine market share against Microsoft Bing and emerging rivals.

Business

~5 min read

View paper →

845 words

The evolving role of pricing departments in organizational strategy

Having progressed from historically being part of the accounting or finance function within many organizations, today pricing is often its own strategic business unit, providing insight into a myriad of decisions, strategies and programs.

~5 min read

View paper →

953 words

Jack-in-the-Box's Mini Sirloin Burger advertising strategy and analysis

Advertising is part of the marketing mix that is designed to persuade a consumer to purchase something. Of course, there are many ways of doing this, and the "science" of this media has certainly evolved in the last century.

~5 min read

View paper →

762 words

Free will and fate in Christina Rossetti's Goblin Market

The question of free will vs. fate has puzzled the human race for ages and yet, there appears to be no single definite answer to it. What is more dominant, why does man have free will when he is tied down to the invincible force of fate?

~4 min read

View paper →

952 words

Microsoft Office 2007's usability enhancements and design innovations

Microsoft Office has in the past been roundly criticized for its lack of usability and the restrictions this has placed on user's productivity, with estimates of 15% or less of office features actually being used (Boeri, 2007).

~5 min read

View paper →

815 words

Enterprise analytics: benefits, misuse, and regulatory oversight

How can it be misused? Find online articles to support your argument in both situations. Is the article based on quantitative research? Explain.

~5 min read

View paper →

950 words

Ovid's Metamorphoses and its influence on European art

Ovid is renowned as one the foremost poets of antiquity. He is best known for his work Metamorphoses, which has been described as "…a masterpiece on Greek and Roman myths."

~5 min read

View paper →

590 words

Teacher assessment methods for severely intellectually disabled students

The authors sought to gain information on the tools used by teachers in special education to assess students who are severely mentally disabled. This assessment provided the basis for the development of personalized programs for the children.

~3 min read

View paper →

809 words

Ethics and economics of alcohol marketing to minors

The ethics and economics of marketing alcohol to consumers who can legally consume it and even to those who are under age is discussed in the article the Economic Issues in Alcohol: Marketing, Business & Money (Hanson, 2010).

~5 min read

View paper →

849 words

Business model frameworks: waterfall, lifecycle, and learning approaches

What is meant by the term business model? Used universally to define the coordinated synchronization and sequencing of processes companies rely on create value for their customers, a business model defines in detail how an organization goes about transforming resources into products or services…

~5 min read

View paper →