431 words

Marketing strategies in Common Ground Center and University of Kentucky fundraising brochures

Although it might seem more like an inspirational, rather than a promotional brochure, the Common Ground Center skillfully uses the psychology of marketing and advertising to solicit funding.

~3 min read

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3,048 words

The Frankenstein monster as a product of rejection and neglect

The Frankenstein monster created by Mary Wollstonecraft Shelley stands as one of the undisputed classics of all times. The psychology behind both the author and the monster that she created has been the topic of psychologists for many years.

~16 min read

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8,766 words

Impact of sports celebrity endorsement on consumer buying behavior

Marketing as a science and as an art form relies heavily upon impression building, an understanding of the psychology of one's consumers and the ability to communicate a desired image with the aid of emotionally evocative cues.

~44 min read

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1,591 words

Freud, Mead, and Malinowski on human sexuality and eroticism

"It is perhaps one of its chief merits that it forges another link between these three divisions of the science of man," that of biology, psychology, and sociology" wrote anthropologist Bronislaw Malinowski (Malinowski 1).

~8 min read

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787 words

Contributions of Freud, Jung, and Rogers to personality theory

Write a summary of 350-700 words identifying the contributions of Freud, Jung, and Rogers. Sigmund Freud was the founder of psychoanalysis and the father of modern psychology.

~4 min read

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3,084 words

Responsible practice in adult education and social action

The basis of all education lies in the application of what one has learned in the form of a social action. Max Weber is perhaps the pioneer of all of the foundations of social action that have been laid down both in psychology and philosophy.

~16 min read

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319 words

Designing web-based resources for effective distance learning courses

Media options depend largely on the subject matter. A cinematography, music, or visual arts course would require more multimedia options than a course on history, psychology, or business.

~2 min read

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1,635 words

Comparing operant and classical conditioning in Skinner, Watson, and Tolman

B.F. Skinner, John Watson and Edward C. Tolman. Despite the fact that other approaches are now favored in modern psychotherapy, including psychopharmacology and humanistic psychology, to name only two, the infamous 'Skinner box,' created by B.F. Skinner, still exists in the modern lexicon.

~9 min read

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317 words

Rosenhan's study of diagnostic reliability in psychiatric hospitals

In this dated but intriguing article, D.L. Rosenhan, professor of psychology at Stanford University, poses a very interesting question, one that is still relevant in today's world-"If sanity and insanity exist, how shall we know them?" (1973, 250), meaning that under certain conditions, it may be…

~2 min read

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1,491 words

Aging and mortality in Mitch Albom's Tuesdays with Morrie

Tuesdays with Morrie: An old man, a young man, and life's greatest lesson by Mitch Albom. Specifically it will discuss the essence of aging portrayed in the book and existential psychology.

~8 min read

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