Research Proposal OUTLINE

1-Introduction:
Start with Brief background of the Topic.
Why is the Topic of Interest?
What is the Value of the chosen topic?
What are the theoretical and practical justifications for choosing it?

2-Literature Review:
It has to be 3 pages.

3-Problem Definition.
The purpose of the Study and has to be a formal statement not more than 3 Objectives.

4-Research Methodology. (Broken into 3 subheadings)
Type of investigation. (You have to give reason(s) for the classification of the study.
Sampling design. ( if it collected from Secondary sources discuss the kind of data needed)
Data collection method. (if it is secondary data provide references)(How the data are going to be used and what is the nature of analysis might be used).

5-Contribution of the study.

What are the expected contributions of the study?

How do you thing the study can contribute to existing knowledge and help managers, policy maker or academics to improve current work?

6-Bibliography. (Harvard referencing system).
---------------------------------------------------------
See what is relevant to the Topic and Use it from the following Articles and Books for references and literature review part. ( Also, Provide More and Better than these which I could easy access to them OR send me copy of them please)

1-Articles, Journals
Rewards That Reward By Meyer-Warrden, Lars-Benavent, Christophe

Customer Loyalty Programs: Are They Profitable? By Singh, Siddharth S., Jain, Dipak C., Krishnan, Trichy V.

Customer Loyalty that's Built to Last By Boardman, Jon

Tesco Knows Loyalty like no Other By Phillips, Tim

Loyalty Programs Boost Retention, Profits By Steers, Sharon

How Effective Are Loyalty Reward Programs in Driving Share of Wallet? By Wirtz, Jochen; Mattila, Anna S.; Lwin, May Oo

Do Customer Loyalty Programs Really Work? By Grahame R. Dowling, Mark Uncles

The Loyal Effect By Fredrick F. Reichheld, Thomas Teal

Competing Loyalty Programs: Impact of Market Saturation, Market Share,and Category Expandability By Yuping Liu, Rong Yang

2-Books
Scoring Points: How Tesco Continues to Win Customer Loyalty By Humby, Clive

Customer Loyalty Programmes and Clubs By Butscher, Stephan A.

Masters Level
Research Proposal

Word Count : up to 1500 words
Harvard style style referencing

Research Proposal Structure

Research Proposal Title : Affecting Customers Loyalty.

1. Abstract
2. Introduction
3. Relevance of the Proposed Research to Business Research
4. Key Research Studies and Relevant Bodies of Theory
5. Research Questions to be Investigated
6. Account of the Method
7. Research Design
8. Data Collection
9. Data Analysis
10. How Research Design allows you to Answer the Research Questions
11.Ethical Considerations
12. Project Management of the Process
13. Discussion
14. How the Methodology Addresses the Research Question
15. Contribution to Knowledge and Practice Base
16. Any Drawbacks
17. Conclusions
18. List of References

This is for an operations management class. so someone who has some experience in this is preferable. below is the specific criteria for the paper:

This is a written assignment (about 8 pages single spaced) in which you develop an analysis of an operational issue within your company or organization. Please refer to Chapter 13 on Operations Consulting.

The consulting report may be structured as follows:
1. Introduction: What is the industry and company/organization context for the problem?
2. Problem Definition: What exactly is the scope of the problem that is being analyzed in this consulting project?
3. Measurement and Analysis: What are the measures and what is the data being used? How was the data collected? What tools are used in the analysis? Do the analysis.
4. Recommendations: What do you recommend?
5. Implementation Challenges: What challenges do you expect when implementing your recommendations?
6. References: Include any references you cited in the report.


Ok. those are the specific instructions. My topic will be about "how to measure the customer loyalty at financial institutions". When the instructions says to refer to chapter 13, it is referring to the textbook "Operations and Supply Chain Management" by F. Robert Jacobs and Richard B. Chase. The specific bank I work for is Wells Fargo. I think we can talk about the long wait time which is due to the its slow system. Slow system = less capacity...meaning we can't get more sales when the system is slow=meaning customer wait time is longer=dissatisfaction....That's a route you can take. So just read the instructions for the paper abover, gather some good research and write a consulting report. Let me know if you need any other information. This is to be 8 pages single spaced.

Critically analyze the following articles from the and submit a report, in summary format:

* Reichheld, F. F., & Sasser Jr., W. E. (1990, September/October). Zero defections: Quality comes to service. Harvard Business Review, 68(5), 105.

* Reinartz, W. J., & Kumar, V. (2002, July). The mismanagement of customer loyalty. Harvard Business Review, 80(7), 86.

I will be sending the articles.

Answer the following questions:
Described succinctly the findings of the authors and the main points that the authors are trying to convey

Identified the pros and cons of the findings of the authors, with justifications

Explained the relevance of the articles to future marketers

Provided points of comparison between the two articles

Cited at least 4 references to support the response (2 of the references will be the articles themselves)

Used the APA style accurately and consistently


There are faxes for this order.

SLP2's questions direct you to consider if your organization uses loyalty programs to gain a competitive advantage. As is shown in the background readings, a competitive advantage is something your company or organization is doing that other organizations or companies do not do.

In writing SLP2 begin the paper with the material presented in your SLP1 paper and any revisions you made based on the instructor?s feedback. The modular 2 component of SLP2 should be approximately 2 pages in length and needs to be added to the 2 pages you prepared for SLP1. The modular 2 component of the SLP will be reviewed, and assigned a letter grade. Remember the object of the SLP is to create a complete customer service audit by the end of the course.

Are customer LOYALTY PROGRAMS (including the use of credit as a type of customer loyalty program) at the company you are auditing used to meet the needs or requirements of its (served and/or prospective) target market(s)? If they are used, how are they used? If they are not used, should they be used? If they should be used, explain why they should be used. If they should not be used, explain why they should not be used.

Make sure you use section headings for the following Question/Issue: Write in a succinct, organized, and professional way. DO NOT USE ESSAY FORMAT.

Some of the above information may not be available. If the information is unavailable, make a note that you could not find the missing information and that a more complete audit will need to include that information. The missing information that should be included in a more complete audit will be included in your list of recommendations that you'll make at the end of your audit report. If you believe an issue addressed above does not apply to your organization (for example, there are no competitors) do not leave that issue un-addressed. State that ' The issue is not addressed because, ' then state why it is not addressed.

Please answer the above questions and submit this information by the end of this module. A paper of approximately two pages added to your revised SLP1 is expected.


There are faxes for this order.

My dissertation is looking at loyalty within the mobile network market, specifically focussing on the UK market, although relevant observations can be drawn from all across the world. Some of the networks I have looked at so far include Orange, O2, Vodafone, T-Mobile etc.

I would first like you to work on an introduction and background chapter, which aims to sum up the current mobile network market. E.g. Highlight each mobile networks market share in the UK, find statistics that show what percentage of people in the UK own a mobile phone etc...(these figures can probably be found on databases such as Mintel, Datamonitor, or even the annual reports from some networks.) This should probably consist of around 500 - 700 words.

Secondly, I would appreciate it if you could highlight what type of loyalty schemes some of the major networks are currently offering. E.g. Orange wednesdays (2 for 1 cinema tickets). After doing so, it would be nice to find some existing academic research that talks about the impact of customer loyalty schemes, and whether or not they are useful in helping keep customers from churning. (Fred Reichheld is a key academic in the field of customer loyalty, so perhaps take a look at some of his current work). This could consist of up to 1000 - 1200 words (or more if need be). This should be in the form of a literature review style.

Lastly, it would be nice to have around 500-600 words on some of the problems that currently face the mobile network market. E.g. lack of customer loyalty in this specific field? Not high enough profit margins? etc...

Once this order form has been accepted, I will send you further information on the style and direction in which I would like the work to be done.

As always, if you have any questions do feel free to contact me through the site.

Thank you!


Customer is requesting that (epowerguy) completes this order.

Topic: In what ways has General Electric (GE) proven successful in its efforts of retaining customers loyalty in the highly competitive global market?

This question should be posed with two different scenarios:

1. How does GE retain customer loyalty with U.S. based customers from foreign competition?
2. How does GE retain customer loyalty with its foreign customers from the local competition abroad?

Feel free to use the following examples for both questions above, which include marketing campaigns, GE consulting, competitive pricing, etc. You may also use any others that you come across and feel they have added to their success in fending off the competition. Please be specific with GE's methods of battling off the competition and keeping their customers loyal.

Please avoid the topics of customer equity (brand, value, and relationship equity) and government issues such as taxes and subsidies. These are topics covered by another classmate.

Thank you so much you all always do a great job for me.
Jayson

What are the challenges to traditional CRM?



The background section presents 2 articles that question loyalty programs and 2 articles that show successful loyalty programs. Once again, imagine that you are consulting for a company. Choose any company (other than a strictly regulated company that may be limited in its ability to create loyalty reward). You have been tasked to write a report. (a) Briefly suggest three reasons why your company should have a loyalty program. (b) Next, identify at least two components of that loyalty program and explain why you are recommending those components. Finally, (c) anticipate at least 2 objections from others in the company who believe loyalty programs are dead. You may agree or disagree with them. For example, you may recommend a certain type of reward for customers who buy a certain amount of your product or service, and then explain why you make thi recommendation. Your answer will be evaluated based on logic and analysis. Rather than present opinion or anecdotes, refer to the background readings to support your position.

==> Demonstrate understanding of CRM

==> Directions followed for the assignment (absolutely critical!)

==>Take a strong position (not "we could have some of each")

==>Logical support for all our points

==>Evidence of use of required references and background materials (necessary for a grade of "B" or higher)

==>Use of APA formatting Guidelines here.

==>Length should be 2 pages words (flexible)

==>Few quotes and absolutely no copying or close paraphrasing from any source without appropriate citation

==>No definitions and no summaries from the text

==>No general statements with "all," "none," "must," "should," "mandatory," and similar terms




Background Readings:


Anonymous, New Rules of Building Customer Loyalty. Inc Magazine. May 20.

http://www.inc.com/guides/201105/new-rules-of-building-customer-loyalty.html

Barnett, M. (2010), How brands can play the loyalty card . Marketing Week. Oct 7 . 28
http://proquest.umi.com/pqdweb?did=2155889071&sid=6&Fmt=3&clientId=29440&RQT=309&VName=PQD
Cool, K.and and Paranikos, P. (2011) When Every Customer Is A New Customer. Harvard Business Review v 89 (May) 29-31

http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=60156206&site=ehost-live

Retrieved from the Internet May 15, 2011.

Mahoney, Sarah (2011) Local Hooks, Positioning Spark Ace Hardware Loyalty . Media Post.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=144621


Thelen, Mason (2010) Loyalty Programs: A Thing Of The Past? v. 20 (40) Nov 8, p. 13.
http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=55441859&site=ehost-live


LOYALTY: How brands can play the loyalty card

Barnett, Michael (2010), How brands can play the loyalty card.. Marketing Week. Oct 7 . 28
http://proquest.umi.com/pqdweb?did=2155889071&sid=6&Fmt=3&clientId=29440&RQT=309&VName=PQD

Zmuda, Natalie (2011) Retailers on Quest to Rekindle the Personal Touch
of a Bygone Era. Advertising Age (February 14)

http://adage.com/article?article_id=148836

?Satisfaction relates to the results of a process; loyalty relates to a relationship?one that can actually survive a negative product or service process.?
?William Bleuel, Ph.D., survey services expert
For starters, many people mistake customer satisfaction and customer loyalty for each other?assuming that they?re essentially the same thing. Actually, they?re quite different, and it?s important for professionals to understand the difference, says William Bleuel, Ph.D., a well-known expert in survey services. Bleuel writes, ?as do the definitions in several dictionaries, that satisfaction relates to the results of a process,? whether it?s the process of sales, service or product performance. In service industries, for example, satisfaction is often based on the on-site repair process.
Loyalty, on the other hand, is a much longer-term proposition. Loyalty relates to a relationship?one that can actually survive a negative product or service process. (Just think about how loyal parents remain to their children, even after the inevitable challenges.)
Truly loyal customers look beyond the occasional negative experience, continuing to purchase a company?s products or services. Not surprisingly, the converse is also true. As many studies have shown, satisfied customers do not necessarily become or remain loyal customers.

In the light of the above discussion, review the relevant recent studies that propagates the importance of interpersonal relationship between a customer and a service provider.

Based on the readings for this week, other literature you have read, and your experience, discuss the following issues in a single conference response with subheadings for each of the 3 following questions:

1. Using the Coca Cola Company describe how an organization can attempt to provide and control customer value through its value (entire value-delivery network / supply chain) chain.
2. Discuss the relationship between a "value proposition" and an organization's core competencies.
3. Discuss the relationship between customer "satisfaction" and customer "loyalty." In your discussion be sure to offer some ways in which loyalty might be measured and why the customer loyalty concept is important.

PhD Proposal in Customer Service

This is the area that I am interested in researching. I would like you to write a PhD proposal on my behalf. My main topic is customer service and customer satisfaction. I would like it to be in the following format:
Research topic:
1. The general area in which you want to conduct your research
2. Background to the research: Why you want to conduct research in this particular topic.
3. What is your personal motivation?
4. Why do you think it is important, and which groups (stakeholders) will benefit from the research?
5. Statement of the Problem
6. There must always be a clear rationale for a student's hypothesis. Such rationale is typically presented in the form of a problem statement that explains what issue or controversy needs to be resolved. The writer's hypothesis will make a prediction about the problem's likely resolution.
7. The research question: What are the aims of your research? Is there a
particular hypothesis you are trying to prove (or disprove)?
8. Methodology: What are your initial ideas for gathering evidence about your research question? How does it involve the stakeholders? What kind of field work do you envisage carrying out

7. Table of Contents
The table of contents must accurately reflect the exact organization of the project. It may vary in style and amount of information.
8. The Bibliography (and/or Works Cited), and the Appendix(ces), if any, must be included. Page numbers given for the Bibliography and Appendix should be those assigned to the separation sheet preceding each of those items. It is not necessary to include all levels of headings, but there must be consistency. If a particular level is included at any point, all headings of that level must be included. Pages with Roman numerals should not be included; the Table of Contents entries start with page 1






My main question is:
"How effective are employee training programs in increasing customer and employee satisfaction and increasing profitability?

Sub-questions are:
Is using a mystery shopper a way to benchmark or measure customer satisfaction?

Does a business that has an accolade such as ISO 9000 increase customer satisfaction and thus profitability??

Does acting on customer?s feedback increase customer satisfaction?

What is customer service?

What is customer satisfaction?

How do we know what customers want and need?

How do we influence customer?s needs and wants?

Is service enough to gain customer loyalty?

Does employee education increase customer satisfaction?"

Above is my research interest and the questions I would like to explore.

In the introduction to the module, we suggested that the advent of the new information-based technologies has allowed a new set of opportunities for developing customers, both through the extension of new services to existing customers and the recruitment of new customers for both new and old services. But as these technologies find increasing application, they at the same time become less optional; if all your competitors are using these kinds of tools, then you're pretty much required to do so yourself in order to stay even, whether you have the interest or capability to use them wisely.

The question posed in this case is whether technology really constitutes a new opportunity for development of customer needs and loyalty, or whether it simply enables your company to "keep up with the Jones Family Inc." the implications are fairly important here. If technology really enables new opportunities, then it would pay you to be out in front in its deployment, and you might get a jump on your competition. But if technology simply enables you to hang on to what you have, as all the others are acquiring it also, then it pays you to wait and not invest any faster than your competitors do. You can see the implications for both the behavior of individual firms and for technology markets in general.

Please read the following articles dealing with the use of new technologies for cultivating developing customer needs:

Read, (2009) Tips to Build and Keep Customer Loyalty with CRM

http://findarticles.com/p/articles/mi_qa3995/is_200902/ai_n31428107/

Kuczynski, A. (2005, July 7) A Dark, Secluded Place. New York Times. (Late Edition (East Coast)). New York, N.Y.: pg. G.4

http://proquest.umi.com/pqdweb?index=0&did=863684161&SrchMode=2&sid=3&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1235437525&clientId=29440



Snel, R. (2000). Telecommunications (A Special Report): Keeping the Customer --- Fighting the Fickle: New technology is helping phone companies battle one of their biggest enemies: customer turnover The Wall Street Journal. Sep. 18. R36.

http://proquest.umi.com/pqdweb?index=0&did=60608492&SrchMode=2&sid=4&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1235437660&clientId=29440



Optional Readings

Website on stimulating demand:

http://www.kmaone.com/IntermediateStimDemand.htm

Guzman, H (2005) New Age of Advertising.

http://www.seochat.com/c/a/Website-Marketing-Help/The-New-Age-of-Advertising-Part-1/



Building Trust through CRM. Retrieved February 29, 2008, from: http://www.crm2day.com/editorial/EEpAylAAFFJaIrtLan.php


The background information has links to a number of resources relating both to the practice of CRM and the cultivation of loyalty, particularly through technologically-mediated approaches. Using the internet and the library you can probably surface other information that will help you understand what is in play here.

Case Expectations:

Read these illustrations, look through the background material for additional information regarding this phenomenon, and consult any other resources that seem helpful to you on this matter, please compose a 2-3 page paper on the topic:

"What you could and could not do to retain and expand existing customers and develop new ones if you did not have access to current information technologies, and what difference it would make"

Msc of Marketing - Consumer Behaviour
Assessment2: Case Study (Attached file: CB Ass2)
The case study will combine TWO essay topics, the first topic is "CRM and customer loyalty". I have done as the attached file (20120117 CB Assessment2), please help to finish the assessment by combine the 2nd topic "consumer research"
Please mainly focus on Discussion, Conclusion and Recommendation. You could amend my work if need.
**Please read the Assessment Criteria carefully, please provide the bibliography by updated sources between Year2005-2011**

Case study providing a SWOT analysis of the how industry has utilized the customer service position to gain customer loyalty and what actions or plans were taken to accomplish organizational goals.

I need 7 credible citation and research sources along with one inch margins and 12 point Times New Roman.

As for the actual report, I need one on as far as marketing goes, what makes or breaks a customers loyalty. Not a generic report, but one that goes into the properties of marketing, for example does funny commerical help keep a customer loyal. Or is it a problem for some customers to buy foriegn...

If you have any further questions or need more direction, please email me-thanks.

You'll remember that we're pursuing a common task throughout the Project assignments in all Modules -- that is, the development of a CRM audit/plan for a company or organization you've chosen. Specifically, for the Session Long Project for this Module, you are to continue researching the CRM practices of your target firm or organization, with particular emphasis on need stimulation and prospective market development.

SLP Expectations:

Then in a 2 page paper please cover the following points:

* What you've been able to learn about the firm's efforts in need stimulation, if any; this might include, among other things, customer loyalty programs (including the use of credit as a type of customer loyalty program)
* If such efforts are few or non-existent, why this might be so, and what the consequences are
* Any plans or developing efforts along these lines; if there aren't any, what sorts of ideas might you suggest to them, on the basis of what you have learned about technology and CRM to date?
* What kinds of information technologies are involved in the efforts to stimulate needs? If there aren't any currently, could information technology be used to stimulate needs? What would have to change to encourage the effective application of technological elements to this process?
* Any change in your overall assessment of the current state of CRM in this organization since the last assignment?

Marketing? Assignment
The final date for submission of this assessment is 29 Nov2012

For all parts of this assignment [Parts A (1), A (2) and B], you are asked to consider the organization that you work for, or one that you are very familiar with. The expected overall word count for this assignment is 3300 words in length. Please select an organization like Apple, coca cola or anything famous and successful

Part A(1):

Prepare a brief introduction for this assignment, indicating your chosen organization, the industry in which it operates, and the market(s) it serves.?(Guidance regarding the length of this Introduction is provided in Point (1) in the ?Notes? section - see page 4 of this Assignment document).

Based on your chosen organization, examine the development of Relationship Marketing in terms of its customers, and consider the main issues that have affected this development ? for example, some areas that your answer might examine, but should not be limited to, include:

- The role and importance for the organization in developing relationships with its customers.
- How have these relationships developed over time?
- Are there any differences between how the relationships have developed for B2C and B2B ?customers?
- Are there any differences between the development of customer relationships for domestic and ?overseas markets?
- Consider the influence that relationships with other stakeholders have had on the development of ?the organization?s relationships with its customers.
- Are there any issues / challenges that have hindered the development of customer relationships? How have they been overcome??
- Are there any disadvantages to building long-term relationships with customers?
(50%)

Part A(2):

Consider the issues / developments that might affect the organization?s relationships in the future (this examination may go beyond relationships with customers). How might your chosen organization respond to these issues / developments?
(20%)

Part B:

Consider the various activities / tools / schemes that your chosen organization uses to build customer loyalty and evaluate their effectiveness. Suggest ways in which they can be improved and / or developed for the future. (30%)

(Figures in the brackets indicate relative weightings for each part of the assignment)
Useful References:

The following provides some ?initial? readings for this assignment. Remember, you will need to support your answers with a range of academic and non-academic sources.

Textbook Chapters and Course ?Unit? Readings:
Baines, P., Fill, C. and Page, K. (2011) Marketing, 2nd Edition. Oxford University Press: Oxford ? Chapters 14 and 15

Egan, J. (2001) ?Throwing the baby out with the bathwater??, Marketing Intelligence and Planning, Vol. 19, No. 6, p.375-384

Jones, T.O. and Sasser Jr, W.E. (1995) ?Why satisfied customers defect?, Harvard Business Review, Nov/Dec, p.88-99

Kumar, V. and Shah, D. (2004) ?Building and sustaining customer loyalty for the 21st century?, Journal of Retailing, Vol. 80, No.4, p.317-330

Mouzas, S., Henneberg, S. and Naude, P. (2007) ?Trust and reliance in business relationships?, European Journal of Marketing, Vol. 41, No. 9/10, p.1016-1032

Turnbull, P., Ford, D. and Cunningham, M. (1996) ?Interaction relationships and networks in business markets: an evolving perspective?, Journal of Business and Industrial Marketing, Vol. 11, No. 3/4, p.44-62

Other ?Useful? Readings:

Conway, T. and Swift, J.S. (2000) ?International relationship marketing: the importance of psychic distance?, European Journal of Marketing, Vol. 34, No. 11/12, p.1391-1413

Gronroos, C. (1994) ?From marketing mix to relationship marketing: towards a paradigm shift in marketing?, Management Decision, Vol. 32, No. 2, p.4-20

Harker, M.J. and Egan, J. (2006) ?The past, present and future of relationship marketing?, Journal of Marketing Management, Vol. 22, p.215-242

Morgan, R.M. and Hunt, S. (1999) ?Relationship-based competitive advantage: the role of relationship marketing in marketing strategy?, Journal of Business Research, Vol. 46, p.281-290

Narayandas, D. (2005) ?Building loyalty in business markets?, Harvard Business Review, Vol. 83, No. 9, p.131-139

Pressey, A.D. and Mathews, B.P. (2000) ?Barriers to relationship marketing in consumer retailing?, The Journal of Services Marketing, Vol. 14, No. 2, p.272-286

Ravald, A. and Gronroos, C. (1996) ?The value concept and relationship marketing?, European Journal of Marketing, Vol. 30, No. 2, p.19-30

Sheth, J.N. and Parvatiyar, A. (1995) ?Relationship marketing in consumer markets: antecedents and consequences?, Journal of the Academy of Marketing Science, Vol. 23, No. 4, p.255-271

Please Note:

(1) You are required to write concisely to transmit the information and your analysis. The expected overall word count for this assignment is 3300 words in length.
ALSO: please note that you are advised to keep the ?brief? Introduction section for this assignment to within 300 words.
(2) Please note the weightings of the marks for all of parts of the assignment and ensure that the length of your answers for all the parts reflect the relative weightings, as indicated.
(3) In your answer, make full use of the range of material available in this course (including academic and industry sources [plus market reports and government data]). We would expect to see a minimum of 6 academic references outside of the core textbook.
(4) You should be aiming to not merely ?describe?, but also to provide relevant examination / analysis, using the academic theory and relevant sources (company, industry, government and academic) to support your answer.
(5) Provide appropriate examples to illustrate your points.
(6) You will be required to cite the sources used within the text and to provide one accompanying Reference List (on a separate page at the end of your total assignment response).

This order is regarded as 2nd part of my previous order (Order Number A1139019 (Order Number: 98664)), so please refer this order to Jowriter63. In addition, please inform Jowriter63 to supplement the section of "Literature Review" of my previous order and Jowriter63 should state the arguments (must quote not less than 20 different literature in this section) related to topics of competitive advantage, network, Trust & Customer Loyalty and Branding.

I've sent some literature to Jowriter63 for reference, should Jowriter63 requires more literature and please let me know in advance in order to meet the deadline.

Finally, please inform Jowriter63 to combine this order with my previous order as a whole and also please state all my provided references & his references in Bibliography.

This is the literature review of a dissertation titled
60;Factors affecting customer's loyalty in the online services of financial service companies. Evidence from the Greek stock market.61;

The theory should lead to conclusion that will be taken under consideration in the creation of a questionair in order to verify the findings. So the essay should lead to a conclusion section that will name the findings that affect customer loyalty in order to set a hypothesis for testing.
There is no need for reference to the Greek stock exchange as this will be covered by the introduction which will have a brief description. The language should be British.

SOURCE NEEDED HAS BEEN UPLOADED.

I've to write 15,000 words dissertation on the topic of "The effects of satisfaction, trust and commitment in customer relationships in mobile phone industry in Bangkok, Thailand".I will send you my proposal which was approved by my supervisor. Would you please write the dissertation based on my proposal? It must have 5 chapters as follow:

- Executive summary or Abstract: An abstract should describe the whole of the dissertation; its approach, the main literature and theory used, the methods, important discussion/debates and the main conclusions.

Chapter 1: Introduction: A brief introduction to the dissertation subject area highlighting key issues or reasons for the study and, perhaps, any important areas or approaches not included in the research.

Chapter 1: Statement of research question/problem: At some point, perhaps in a separate section, the problem addressed by this research (which arises from your analysis of the literature) should be very clear stated.

Chapter 2: Literature review: A thorough, analytical and reflective analysis of the relevant literature. Typically this starts with literature that sets the context for the study and narrows down to define terms and theoretical frameworks or concepts which are of interest. Several areas of interest may be explored and their significance to the topic should be made clear by the author.

Chapter 3: Methodology: Some assessment of the possible methods as well as an account and justification of the methods chosen. This section will usually include a (past tense) account of how the data was actually gathered including any problems arising.

Chapter 4: Findings: The data generated by the above. It should be reported as completely and neutrally as is possible such that the reader can assess it. In many cases some analysis will have been carried out and this should be made clear.

Chapter 4: Analysis/Discussion: The main analysis should be separated out. Further discussion of the data and analysis may be another separate section depending on the nature of the study.

Chapter 5:Conclusions: Conclusions should cover all the implications of the study including those from literature, from a consideration of methods, from data generating and data generated. A clear discussion of the research problem must be here with some assessment of the strength of conclusions.

Chapter 5: Recommendations: Recommendations can be made concerning all aspects of the research and for future research.

- Appendices, illustrations: Any necessary additional information should be here, for example, sample questionnaires, topic guides, data tables etc.

- References: Full references to every source used, presented in a recognized format such as Harvard.

Requirements:
1. It must have hypothesis.
2. It must have both primary and secondary research methods
3. For Primary research, my sup wants 250 sets of questionnaires and Focus Group Interviews. He understands that the data collection will be done in Thailand. So, target group must be Thai people with various ages ranges.
4. It must use SPSS program in analysis part. Would that be ok with you?
5. I've to focus on Thai Mobile Phone (network) industry. So, please focus on AIS, DTAC, and TRUE MOVE (these are the most popular mobilephone networks in Thailand?
6. I've to send my progress to my sup very often. Would you please send me first chapter once you finish? He's asking for Chapter 1 now.
7. I'm majoring in Marketing. I would like to focus on how trust, commitment, and satisfaction lead to customer loyalty.
8. You don't have to follow exactly like my proposal. Please feel free to make change as you think it's appropriate.

I will send my proposal and some articles shortly. Thank you for helping me.
There are faxes for this order.

The Future of CRM
Prepare a report describing the future of CRM in great detail, based on the concepts presented throughout this course. Your report must include a title page, table of contents, introduction, conclusions, and references. Your report should include:

1. An evaluation of the impact of social media and utilization of the Internet on CRM.
2. An assessment of a successful customer loyalty program.
3. A critique of future multi-channel methods to connect with customers.
4. An evaluation of the changes in consumer demographics and behaviors along with the resulting impact on customer relationship development.
5. An example and thorough description of a successful customer relationship marketing program.
6. At least one table or graph

1.Would like to add more 4,800 words from the previous work.
2.Introduction , in the beginning of introduction part would like to add or talk about general ( in a paragraph style first )
3.In the content would like to talk about
- the relationship between customer satisfaction and customer loyalty.
4.talk about ICT that can help to improve the hotel industry to improve their bard by use review for example from the Trip adviser.
There are faxes for this order.

Customer is requesting that (gamemaster) completes this order.

Business Unit Analysis

Directions: Create a Feasibility Study for Harley Davidson using the following outline:

Part I: Differentiation Strategies

The analysis of current strategy and competitor analysis you conducted last module impressed the senior vice president. She now needs you to delve into the brands and analyze them by conducting a business unit analysis and presenting your findings in a three-part PowerPoint presentation.

Research the Harley-Davidson (H-D) Web site for each brand, and review the annual report for relevant details of the size, scope, target market, services and amenities, and other salient points of differentiation. Include these details in Part I of your PowerPoint presentation.

From the research and analysis of the business units, identify:

A description of each brand or business unit that provides a clear picture of the brand and its place in the overall portfolio of Harley-Davidson.

The target market of each brand.

How the brands are alike and how they differ.

A preliminary analysis of any gaps that exist in the portfolio that might lead to opportunities to add to the brands.

Your analysis of possible merger / acquisition / joint venture possibilities and what would be achieved or accomplished through the merger / acquisition / joint venture.
Part II: SWOT Analysis

Perform a SWOT analysis for Harley-Davidson and include this information in Part II of your PowerPoint presentation.

Based on the internal analyses of the SWOT analysis; assess the functional areas, resources, capabilities, and strengths H-D possesses. Please be sure to cover the following functional areas in your assessment:



Marketing: New product development, integrated marketing planning, marketing communications, and building customer loyalty.

Operations: Quality, service, and consistent execution.

Human Resources: Hiring, training, developing talent, and performance planning. Avoided law suits and bad PR due to its hiring practices. Is ethical in its HR practices.

Executive Leadership: Industry knowledge and experience, vision about where the industry is heading, and strategy execution.

Supply Chain Optimization: Strategic sourcing of input, vendor management, integrated IS, and joint forecasting with suppliers.

Corporate Responsibility and Ethics: Concern for corporate citizenship and the environment. Present any potential ethical concerns as well.

Safety and Quality: How the motorcycle industry is dealing with safety and quality issues.
Part III: Growth and Profitability Strategies

In addition, the executive board is interested in your ideas about bold strategies for the future. The strategies you recommend will have to contribute to growth and profitability, as outlined in the Annual Report.

You will want to pay special attention to exploring vertical integration, strategic alliances, and the internal growth of new brands entering new geographic markets, and/or additional acquisitions.

Consider the following:

Is Harley-Davidson, Inc., (H-D) competing in the right businesses, given the opportunities and threats present in the external environment? If not, how can H-D realign its diversification strategy to achieve a competitive advantage?
This may include additional diversification to take advantage of opportunities such as further vertical integration.

Is the corporation managing its portfolio in a way that creates synergy among its businesses? If so, what additional businesses should it consider adding to its portfolio?
After you have reviewed the growth and profitability strategies, create a list of possible strategies to present a full range of ideas.

Part III of your presentation should include your complete list?all potential ideas?for the senior vice president. This is your chance to be creative.

Next, rank your ideas from best to worst. To do this, keep in mind several things such as fit with current strategy, resources and capabilities, and difficulty of execution.

For each of your top five ideas, add the following:

Briefly describe the strategy.

Why you picked it as one of the top five.
Think about such things as:

Does the strategy build on current competencies and foster horizontal relationships among brands? In other words, what can be leveraged or shared? What are the pros and cons of this strategy?
Your PowerPoint Feasibility Study presentation will also include slides pertaining to the following assessments:

Part I: Identification of size, scope, target market, services, amenities, and points of differentiation.

Part II: SWOT analysis that includes marketing, operations, human resources, executive leadership, supply chain optimization, corporate responsibility, ethics, safety, and quality.

Part III: Growth and profitability strategies, including your top five strategic ideas and support.
Submit the PowerPoint Feasibility Study presentation to the senior vice president so that she can review the alternatives and provide you with feedback about your ideas

Attached is the assignment Task 1. Kindly do the following:

1. READ THE ASSESSMENT CRITERIA given below and try to answer the questions to meet the assessment criteria

2. Use practical examples and suggest clear recommendation inclined to meet the Assessment criteria

3. Also refer back to the case and the situation in the case

4. Proof read there should be no spelling mistakes

6 Follow the FORMAT which is very important. (Times New Roman 12)

7 Do not make a question answer issue - rather make it a report with heading of the question (eg. the report starts with an introduction or Executive summary then TOC - use word indexing - then body of the report do not cut paste any questions

8 The most important point _ DO NOT CUT PASTE anything from internet - PLAGIARISM

9. Have a conclusion and recommendations - Don't forget your body referencing and your end Bibliography. - USE HRS system of referencing


Learning Outcome 1

Understand the Value of an E-Strategy in Organizations

Assessment Criteria (AC) to Test Outcomes

AC1.1 - Explain the Benefits of Having an E-Strategy in Organizations
AC1.2 - Evaluate the Contribution of an E-Strategy to the Achievement of an Organization?s Objectives.

AC1.3 - Discuss How to Align an E-Strategy with an Overarching Organizational Strategy.

Tasks

Task 1 (1.1)

Task 1 (1.2)

Task 1 (1.3)

Learning Outcome 2

Be able to develop an e-strategy for an organization

Assessment Criteria (AC) to Test Outcomes

AC2.1 - Analyze the business factors that underpin the requirement for an e-strategy in an organization.
AC2.2 - Discuss the benefits of e-commerce to an organization.
AC2.3 - Develop a plan for an e-strategy that ensures an organization retains its competitive advantage in a global market
AC2.4 - Specify the technical infrastructure required in an e-strategy plan for an organization.

Tasks

Task 1 (1.4)
Task 1 (1.5)
Task 1 (1.6)
Task 1 (1.7)

Required Task 1: Leading E-strategy

Assessment and Grading:

This assessment is based on achievements in learning outcomes. In order to pass, all criteria identified in the assignment with reference to learning outcomes of the module must be met.
Word Count/Limit:
3,500 words (+/- 10%)

Please study the following case Study on Amazon available at http://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/ or amazon.com and complete the following tasks

Amazon Vision & Strategy

?Relentlessly focus on customer experience by offering our customers low prices, convenience, and a wide selection of merchandise.? The vision is still to offer ?Earth?s biggest selection and to be Earth?s most customer-centric company. Consider how these core marketing messages summarising the Amazon online value proposition are communicated both on-site and through offline communications. Of course, achieving customer loyalty and repeat purchases has been key to Amazon?s success. Many dot-coms failed because they succeeded in achieving awareness, but not loyalty. Amazon achieved both. In their SEC filing they stress how they seek to achieve this. They say:?We work to earn repeat purchases by providing easy-to-use functionality, fast and reliable fulfillment, timely customer service, feature rich content, and a trusted transaction environment.
A good summary of the latest business model initiatives is available in this Amazon annual report summary for 2011. For Q4, 2010:
? North America segment sales, representing the Company?s U.S. and Canadian sites, were $7.21 billion, up 45% from fourth quarter 2009.
? International segment sales, representing the Company?s U.K., German, Japanese, French, Chinese and new Italian sites, were $5.74 billion, up 26% from fourth quarter 2009. Excluding the unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter, sales grew 29%.
Amazon performs exceptionally efficiently measured against revenue per visitor, which is one of the key measures for any commercial website, whether it?s a media site, search engine, social network or a transactional retailer or offers travel or financial services. Of course profit per user would be quite different due to the significantly lower costs of other .coms like Facebook and Google. Key features of our websites include editorial and customer reviews; manufacturer product information; Web pages tailored to individual preferences, such as recommendations and notifications; 1-Click? technology; secure payment systems; image uploads; searching on our websites as well as the Internet; browsing; and the ability to view selected interior pages and citations, and search the entire contents of many of the books we offer with our ?Look Inside the Book? and ?Search Inside the Book? features. Our community of online customers also creates feature-rich content, including product reviews, online recommendation lists, wish lists, buying guides, and wedding and baby registries.?In practice, as is the practice for many online retailers, the lowest prices are for the most popular products, with less popular products commanding higher prices and a greater margin for Amazon.
Free shipping offers are used to encourage increase in basket size since customers have to spend over a certain amount to receive free shipping. The level at which free-shipping is set is critical to profitability and Amazon has changed it as competition has changed and for promotional reasons. Amazon communicate the fulfillment promise in several ways including presentation of latest inventory availability information, delivery date estimates, and options for expedited delivery, as well as delivery shipment notifications and update facilities.
This focus on customer has translated to excellence in service with the 2004 American Customer Satisfaction Index giving Amazon.com a score of 88 which was at the time, the highest customer satisfaction score ever recorded in any service industry, online or offline. Round (2004) notes that Amazon focuses on customer satisfaction metrics. Each site is closely monitored with standard service availability monitoring (for example, using Keynote or Mercury Interactive) site availability and download speed. Interestingly it also monitors per minute site revenue upper/lower bounds ? Round describes an alarm system rather like a power plant where if revenue on a site falls below $10,000 per minute, alarms go off! There are also internal performance service-level-agreements for web services where T% of the time, different pages must return in X seconds.


Visions and importance of technology
According to founder and CEO, Jeff Bezos, technology is very important to supporting this focus on the customer. In their 2010 Annual Report (Amazon, 2011) he said:
?Look inside a current textbook on software architecture, and you?ll find few patterns that we don?t apply at Amazon. We use high-performance transactions systems, complex rendering and object caching, workflow and queuing systems, business intelligence and data analytics, machine learning and pattern recognition, neural networks and probabilistic decision making, and a wide variety of other techniques. And while many of our systems are based on the latest in computer science research, this often hasn?t been sufficient: our architects and engineers have had to advance research in directions that no academic had yet taken. Many of the problems we face have no textbook solutions, and so we ? happily ? invent new approaches?? All the effort we put into technology might not matter that much if we kept technology off to the side in some sort of R&D department, but we don?t take that approach. Technology infuses all of our teams, all of our processes, our decision-making, and our approach to innovation in each of our businesses. It is deeply integrated into everything we do?.
The quote shows how applying new technologies is used to give Amazon a competitive edge. A good recent example of this is providing the infrastructure to deliver the Kindle ?Whispersync? update to ebook readers. Amazon reported in 2011 that Amazon.com is now selling more Kindle books than paperback books. For every 100 paperback books Amazon has sold, the Company sold 115 Kindle books. Kindle apps are now available on Apple iOS, Android devices and on PCs as part of a ?Buy Once, Read Anywhere? proposition which Amazon has developed.
Amazon Customers
Amazon defines what it refers to as three consumer sets customers, seller customers and developer customers. There are over 76 million customer accounts, but just 1.3 million active seller customers in it?s marketplaces and Amazon is seeking to increase this. Amazon is unusual for a retailer in that it identifies ?developer customers? who use its Amazon Web Services, which provides access to technology infrastructure such as hosting that developers can use to develop their own web services.
Members are also encouraged to join a loyalty programme, Amazon Prime, a fee-based membership program in which members receive free or discounted express shipping, in the United States, the United Kingdom, Germany and Japan.
Competitions
In its SEC (2005) filing Amazon describes the environment for our products and services as ?intensely competitive?. It views its main current and potential competitors as:
1) physical-world retailers, catalog retailers, publishers, vendors, distributors and manufacturers of our products, many of which possess significant brand awareness, sales volume, and customer bases, and some of which currently sell, or may sell, products or services through the Internet, mail order, or direct marketing;
(2) Other online E-commerce sites;
(3) A number of indirect competitors, including media companies, Web portals, comparison shopping websites, and Web search engines, either directly or in collaboration with other retailers; and
(4) Companies that provide e-commerce services, including website development; third-party fulfillment and customer-service.
It believes the main competitive factors in its market segments include ?selection, price, availability, convenience, information, discovery, brand recognition, personalized services, accessibility, customer service, reliability, speed of fulfillment, ease of use, and ability to adapt to changing conditions, as well as our customers? overall experience and trust in transactions with us and facilitated by us on behalf of third-party sellers?.
For services offered to business and individual sellers, additional competitive factors include the quality of our services and tools, their ability to generate sales for third parties we serve, and the speed of performance for our services

From Actions to Marketplaces
Amazon auctions (known as zShops) were launched in March 1999, in large part as a response to the success of eBay. They were promoted heavily from the home page, category pages and individual product pages. Despite this, a year after its launch it had only achieved a 3.2% share of the online auction compared to 58% for eBay and it only declined from this point. Today, competitive prices of products are available through third-party sellers in the ?Amazon Marketplace? which are integrated within the standard product listings. The strategy to offer such an auction facility was initially driven by the need to compete with eBay, but now the strategy has been adjusted such that Amazon describe it as part of the approach of low-pricing.
Although it might be thought that Amazon would lose out on enabling its merchants to sell products at lower prices, in fact Amazon makes greater margin on these sales since merchants are charged a commission on each sale and it is the merchant who bears the cost of storing inventory and fulfilling the product to customers. As with eBay, Amazon is just facilitating the exchange of bits and bytes between buyers and sellers without the need to distribute physical products.

Amazon Media Sales

You may have noticed that unlike some retailers, Amazon displays relevant Google text ads and banner ads from brands. This seems in conflict with the strategy of focus on experience since it leads to a more cluttered store. However in 2011 Amazon revealed that worldwide media sales accounted for approximately 17% of revenue!

Amazon Marketing

Amazon does not reveal much about its marketing approach in its annual reports, but there seems to be a focus on online marketing channels. Amazon (2011) states ?we direct customers to our websites primarily through a number of targeted online marketing channels, such as our Associates program, sponsored search, portal advertising, email marketing campaigns, and other initiatives?. These other initiatives may include outdoor and TV advertising, but they are not mentioned specifically. In this statement they also highlight the importance of customer loyalty tools. They say: ?while costs associated with free shipping are not included in marketing expense, we view free shipping offers and Amazon Prime as effective worldwide marketing tools, and intend to continue offering them indefinitely?.
Questions to be addressed in completing the Assignment tasks: 1

1.1 Explain the benefits of having an e-Strategy in organisation like Amazon? Critically evaluate using examples with particular emphasis on meeting strategic business objectives of Amazon? (Criteria 1.1)

1.2 From the information given in the case study evaluate contributions of an e-Strategy to the Achievement of Amazon?s objectives, analyse all the aspects in detailed manner?
(Criteria 1.2)

1.3 Critically analyse how the Amazon?s e-strategy is aligned with over overarching organisational strategy justify your statements with examples (Criteria 1.3)

1.4 Critically analyze the business factors that underpin the requirement for an e-strategy in the context of Amazon? (Criteria 2 .1)

1.5 Discuss the benefits of e-commerce to Amazon? As an e-commerce consultant proactively advise what are the future value additions (Criteria 2 .2)

1.6 Assume that you are heading the e-strategy initiatives at Amazon. Develop a plan for Amazon?s e-strategy to retain its competitive advantages in the global market place ? justify with relevant example (Criteria 2 .3)

1.7 Identify and conclude the technical infrastructure required for the strategy plan developed by you in task 1.6
(Criteria 2 .4)

Most major corporations, as well as government agencies, have an online presence for organizational and product information, marketing, sales, communication, and customer loyalty. Balancing effective marketing, sales, and communication with security is a major challenge. An organizations Web site also has a privacy/security policy and uses programs tools designed to protect those who visit the site and put in their information. However, numerous accounts of minor to serious security breaches are reported each year.
Select a major corporation that markets and sells through its Web site and which has experienced a security breach in the past three years.

Write a 5-6 page paper in which you:

1.Describe and evaluate a major corporations Website in these four areas: (1) product information, (2) corporations contact information, (3) customization of products for customers, and (4) customer information at purchase.
2.Describe and evaluate three (3) of the corporations Internet marketing strategies and the competitive advantages its Website provides.
3.Analyze and evaluate the corporations privacy / security policy and the corporations response to the security breach.
4.Recommend and provide rationale for two (2) methods and/or tools to ensure greater security for customers.
5.Use a minimum of three (3) quality external resources from the last three (3) years to support the content of the paper.

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format.