PLEASE USE BOLAVENS: SERIES REQUEST, PLEASE NOTIFY IF UNAVAILABLE

Scenario:


Global Gadgets Imports (GGI) began operations in 1992 as an importer of home decor and gift items. Initially, GGI imported from various Asian manufacturers and sold its inventory through a network of distributors and other intermediaries who supplied to the retail and mail order catalog market. In 1995, GGI opened its first retail store. This decision was fueled by a desire the owner had to be closer to the consumer and capture the high profit margins possible through eliminating the distributors. The success of this one location led to the opening of ten additional stores in a three state region, while the distributor business also continued to grow.

After ten years in business, GGI deals almost exclusively with one manufacturer so import and distribution functions are somewhat optimized. However, over the last year, revenues from the wholesale business have been slipping, while store sales remain flat. Management believes the weakness to be marketing. GGI has a few ideas that might turn the business around and bring new growth. They want to hire you to give them guidance and direction on this marketing project.

Your roles and responsibilities are to implement the following ideas:



?Expand the product line to include housewares. The key supplier carries a full range of good quality housewares products and GGI can leverage its existing relationship to obtain discounted pricing on these additional product lines.
?Repackage and brand: currently, the products arrive with a "plain brown wrapper" sort of packaging so little attention has been paid to whether GGI even has a reputation in the market. GGI has the option to repackage the items to promote a stronger brand image, but the cost will shrink their profit margin.
?Open additional stores, possibly under a new brand, much like other manufacturers' and importers' "factory" stores.
?Engage in a major marketing effort to increase sales and brand awareness.





TASK

This assignment addresses both direct marketing and the issue of privacy. One of the most challenging issues for direct marketers is privacy. Privacy affects a direct marketer's ability to both find and reach its audience. This has been an ongoing concern for GGI and now is the time to address it in a formal manner.

Prepare a presentation, to be given to GGI's senior management team, which answers the following questions:

ESSAY MUST FOLLOW THE FOLLOWING FORMAT IN PPT:

For each question, make a bullet on the PPT slides. In the speaker notes, BOLD the question relating to each slide bullet, then address directly in the same order as the questions are given. I will upload a sample one I have completed for review.


1.What is Direct Marketing (DM)? One slide
2.Describe at least three forms of communication that direct marketers utilize (e.g. direct mail catalogs). What are the key benefits and challenges with each of these three approaches? Give your answer from both the consumer point of view and from the marketer's point of view.
A. First bullet is type of DM, next bullet is key benefits, next bullet is challenges
B. First bullet is type of DM, next bullet is key benefits, next bullet is challenges
C. First bullet is type of DM, next bullet is key benefits, next bullet is challenges
Speaker notes tie out directly to the bullets, one slide for each type of DM (three slides total)

3.How do direct marketers obtain consumer information? One slide

4.What are some of the issues faced in effectively and appropriately using this data? One slide

5.What is personalization? (First bullet) Give examples of personalized marketing.(bullets 2-4) One slide

6.What does a marketer hope to achieve with a personalization strategy? (First Bullet) What a marketer hopes to achieve = bullets 2-? One slide

7. What are the key factors of a personalized approach? (First bullet) Each factor listed = bullets 2-?) one slide

8.How could GGI use direct marketing in this project and at the same time protect the customer's privacy?

10 - 12 slides with speaker notes, plus a title, introduction, and reference slide are required for your presentation.

This is what my assignment is:
Marketing Plan

Marketing Plan

The marketing plan assignment is a 6-10 page paper on a product or service of your selection. It may be anything you wish but it usually works best to select a product/service you are familiar with.

The paper should be an MS Word file, Single-space, 12 Arial Font. Below is the outline for it.

Marketing Plan Outline

Title Page (not counted in 6-8 require pages)

Executive Summary (not counted in 6-8 require pages)(2-3 paragraph summary of you plan)

Table of Contents (not counted in 6-8 require pages)

(The pages that are counted in the 6-8 page requirement start below)(Note ? some sub-sections may only be a couple of paragraphs..)

Marketing Plan for (fill in your product/service?s brand name).

Target Market

Market Need (the need you will satisfy with your product/service)

Market Description (Demographics and Size)

Competitors (what competitors you may have)

The Marketing Mix

Product/Service Description

Price Strategy

Distribution Strategy

Promotion Strategy

Advertising Strategy

Public Relations Strategy

Sales Promotion Strategy

Personal Selling Strategy

Direct Marketing (Website) Strategy

Market Objectives (how many units you plan to sell, or how many customers you plan to serve).

Implementation Schedule (just your timeline for implementing the plan)

References (not counted in 6-8 require pages) Articles, books, class materials, etc. that support you plan and document the size of your market.

Appendices (not counted in 6-8 require pages) Any pictures, reports, etc. needed to support your plan. You may not have any.

***************This can not be late......I have to have time to do my paper.... and make my deadline....thanks***************

9 Course program
The following provides an overview of the topic to be covered in each weekly class:
Week 1 Introducing digital marketing
Week 2 Online marketplace analysis: micro-environment
Week 3 The internet macro-environment
Week 4 Digital Marketing Strategy
Week 5 The Internet and the Marketing mix
Week 6 Relationship marketing using digital platforms
Week 7 HAND IN REPORT
Week 8 Delivering the online customer experience
Week 9 Campaign planning for digital media
Week 10 Marketing communications using digital media channels
Week 11 Evaluation and improvement of digital channel performance
Week 12 HAND IN PROJECT
10 Reading
Core text
Chaffey, D. et al (2012) Digital Marketing ? Strategy, Implementation and Practice, 5/Ed Harlow FT Prentice Hall
Recommended
Thomas, B. (2011) Direct and Digital Marketing in Practice 2/Ed London A. & C. Black
Shimp, T.A. (2010) Integrated Marketing Communications in Advertising and Promotion 8/Ed United Kingdom South Western Cengage Learning
Miletsky, J. (2010) Principles of internet marketing: new tools and methods for Web developers Boston Course
Journals and Periodicals
Campaign
Customer Management
Customer Relationship Marketing
Database Marketing
Direct Marketing International
International Journal of Advertising
Journal of Advertising Research
Journal of Database Marketing
Journal of Marketing Management
Journal of Targeting, Measuring and Analysis for Marketing
Marketing
Marketing Direct
Marketing Week
New Media Age
Revolution
Websites
www.abc.org.uk Audit Bureau of Circulation
www.ama.com American Marketing Association
www.barb.co.uk British Audience Research Bureau
www.campaignlive.com The searchable archives of Campaign Magazine
www.cim.co.uk Chartered Institute of Marketing
www.clickz.com/experts An excellent collection of articles on online marketing
www.clickz.com/stats News on Internet developments, reports on company and consumers
www.davechaffey.com Articles on all aspects of digital marketing
www.dbmarketing.com Site containing many articles E-CRM and direct marketing
www.dma.org.uk Direct Marketing Association
www.dma.org.uk Source of data protection advice and guides about online marketing
www.dmis.co.uk Direct Mail Information Centre
www.emetrics.org Resource about online marketing metrics and links to other industry sources
www.iab.net Best practice on Interactive advertising
www.iab.net Internet Advertising Bureau
www.iabuk.net The Internet Advertising Bureau
www.marketing.haynet.com A selection of news stories
www.marketingsherpa.com Case studies and news about online marketing
www.mrs.org.uk The Market Research Society
www.mxdirect.co.uk contains the latest news in direct marketing

Assessment 1
Individual research report (2,500 words)
How can the principles of direct marketing help companies deliver their objectives?
? You should make reference to at least 2 organisations in the B2C market and at least two in the B2B market
? Provide a literature review, critical analysis and commentary on academic theory regarding the given topic
? Appreciate the importance of direct marketing in strategic, tactical and operational level
? Explain the importance of database marketing and internet marketing in developing a coherent direct marketing strategy
? Students are required to reference additional sources beyond the required textbook and lecture material sources.
? Report format
Submission date: Week 7
Rationale
The purpose of this research paper is for students to take a closer academic look at the fundamentals of direct marketing and appreciate the importance of database marketing and Internet marketing in relationship building process.

Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
I uploaded the templet AIU uses I need to do the last page me self covering a service i created

This is the subject:

In a 2-3 page paper, select a company, and plan a direct marketing effort for the company. Give a brief synopsis of the company and relate benefits that might occur if the company used direct marketing instead of traditional communication or promotion forms.

It needs to be in APA format. Doesn't matter how many sources. The company could be any.

Write a five to six (5-6) page paper that addresses the following.
Develop an argument regarding the significance of marketing to organizational success in the 21st century.
Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the Marketing and Promotions Process Model and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.
Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.
Use at least three to four (3-4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
Integrate creative strategies into planning, developing, implementation, and evaluation of an advertising approach.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Formulate an integrated marketing communications strategy to support a firms marketing objectives that incorporates an effective media plan, direct marketing and Internet-based applications, and other promotional activities to effectively communicate with customers.
Develop an organizational concept to execute an integrated marketing communications strategy.
Use technology and information resources to research issues in integrated marketing communications.
Write clearly and concisely about integrated marketing communications using proper writing mechanics.

This is for the writer Isak. This assignment is not due until February 29, 2012. As with all of our work to gather and this will be part of my thesis. So if there would be any correspondence needed. Please contact me as soon as possible. I would like to receive this a couple of days before it needs to be submitted so I can integrate my material into the thesis. If you would have any questions concerning any of this please contact me as soon as possible. I also would like to know what product you have chosen to use so that way I can research it. So here is my assignment:

The Marketing Mix

Select an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed. Address at least three elements of each variable.

Focus of The Marketing Mix

In a 6-8 page paper, excluding title and reference pages, consider the following:

Product:
? What features do customers care most about?
? How are the key features and benefits better or worse than those of competing products?
? How do consumers choose and use products in this category?
? How is the product branded?
Price:
? How is this product priced relative to competing products?
? What is the rationale for employing this pricing strategy?
? Are there pricing discounts (e.g., wholesalers, bulk)?
Place:
? Where is the product sold and why have those locations been selected?
? Do the locations give adequate accessibility to the target market?
? Are products sold online as well? Is there transparency between online and brick and mortar outlets?
Promotion:
? What marketing communications does this company use to promote the product?
? Describe the advertising, personal selling, public relations, direct marketing, etc. efforts).
? What main messages are portrayed to consumers? What is emphasized? What is the image?

What recommendations do you have for the marketing mix? For example, should the advertising be changed or should the product be distributed differently? Be sure to use at least 3 resources to support your analysis and recommendations.

The extraordinary growth of direct marketing can be attributed to many factors with both consumers and business are benefiting. List some of the factors that are contributing to the growth of direct marketing. Explain why both consumers and business benefit.

In your assigned virtual tutorial groups you must provide an overview of recommendations for promotional strategy for the next 12 months for Blackberry.

Specifically you should consider how each element of the promotional mix should be engaged by your firm during this time. Which areas of promotion should be used heavily and which less so? You need to consider each of the following factors:
- Overall communications objectives
- The use of all aspects of the promotional mix, namely; advertising, sales promotion, personal selling, direct marketing, PR and sponsorship and digital/social media

Firstly, provide an overview of communication planning for your firm for the next year. Who do you want to communicate with? Why? How? What is your strategy?

Once you have devised your communication plan you should move onto the promotional mix. For each aspect of the mix you should provide an explanation of why and how you will use it. Try to be realistic in your ambitions, while we are not focussing on budget, you should consider how much money your organisation is likely to have for promotion and make your recommendations accordingly (ie don?t recommend a multi-million pound television advertising campaign in a situation where this won?t be a viable option.) You should finish your paper with a conclusion comprising of a summary of recommendations.

You are not expected to include all elements of the promotional mix because they may not be relevant to your market. However, you should justify all of your choices if you decide to eliminate something from your campaign.




As this being a group assignment,I just need to do one part for this essay that is the direct marketing aspect of promotional mix for blackberry. I need it to be nearly about 300 words. Hope to get a reply soon.

ASSIGNMENT 2 Marketing Strategies

DUE DATE MAR 11 Wednesday 19th August, 2009
Value: 30%
Length: 3000 words +/-10%(provide a word count on your cover sheet any spot)
Format: Structured-essay format formal language in third person, no I first person

This assignment follows on from the 1st assignment. In the first assignment you undertook a situation analysis to identify trends that would have a significant impact upon your marketing strategy. You will now use these trends to help you segment and target the market, and set marketing objectives. These trends will also help you position the product using the marketing mix.
Section 1: Introduction
To refresh the markers memory, identify the product (must be a breakfast cereal) you used for the first assignment and briefly summarise the major trends you identified for the firm from the 6 macro-environments (this should take no more than 100 words). Also outline the purpose of this essay.
Section 1
No marks have been allocated to this section. Its purpose is to simply provide the marker with the necessary background information for the following sections.
Section 2: Target market
Identify a target market for the organisation. In order to satisfy customers, organisations need to know customer characteristics and needs. Describe the characteristics of the target market using segmentation variables. Dedicate approximately 500 words to this section. What are the definitions of each segmentation variable? How do these segmentation variables apply / fit your target market? Marketers use this information to describe the target group, so avoid the use of just age in demographic, what of the family life cycle stage of your target group or occupation ? for example.

Section 2: Target Market (4 marks)
Use and define at least one segmentation variable from each of the four categories (demographic, behavioural, psychographic and geographical) in order to define and explain the target market. You will be Awarded 1 mark for each of the four categories used well.
Section 3: Setting marketing objectives for your organisation
Having identified the target market and the trends facing the organisation you are ready to identify the organisations marketing objectives. This means the objectives should relate to marketing goals such as consumer awareness, market share, targeting a specific segment, utilising a new distribution channel etc. As a rule-of-thumb each trend should translate into a marketing objective (e.g. for a fast food chain, the trend towards healthier diets suggests introducing a healthier menu as a marketing objective for the product strategy). But to make things easier, just identify the four major MARKETING objectives. Dedicate approximately 200 words to this section. Number each of the four objectives. Nb. Do these last if you like so that the objectives match your strategies.
Section 3: Marketing Objectives (4 marks)
The key criteria are that you provide four marketing objectives, that are S.M.A.R.T (e.g. Specific (for example is it sales, consumer awareness, new distribution channel online, market share, specific target teens, seniors, etc.,) Measurable (in terms of percentage, market share etc., Achievable (must be realistic), Relevant (relevant to your trend macro analysis, target market, product offering etc., and Time-bound plan within the next two years to capture the organic market by 10% from introduction, 6 months to raise consumer awareness through extensive media communication etc.,) and that some at least are linked to the analysis of the macro-environment and/or the target market.
Section 4: The marketing mix
Having identified the target market, you now need to devise a marketing-mix. Remember market planning is a process, so your marketing mix should be specifically designed in response to your situation analysis, target markets needs and marketing objectives. Product, Price, Place and Promotion have to be defined, discussed and stated in this order, use each P as a heading for each section. Dedicate approximately 2000 words to this section.
Section 4: Marketing Mix (16 marks)
In this section you must position the product using either the 4Ps (for a product) or the 7Ps (if we were marketing a service, but we are Not so just the 4Ps). As a general guide and criteria, each marketing mix element should;
? Specifically take into account the characteristics of the target market;
? Be consistent with the other elements of the mix (e.g. a higher price should be used when the product strategy emphasises high quality);
? Make occasional use of macro-environmental trends from assignment #1 to justify the strategy (e.g. the social trend towards environmental concern would support a product strategy, that uses re-cycled packaging, and promotes these important attributes on the label).

a. Product Strategy define and reference source (nb you need to do this with all 4Ps) Key discussion topics here include;
What are the 3 components of the Product? Identify these, why are they important and apply to own product?
What is product classification? How are decisions made on the products category or classification? Apply to own product, what is the products classification and why justify it?
What is Product Positioning and the basis of the application to your own product?
Other (e.g. branding decisions, labelling etc about your product but keep it very brief, not overly descriptive, perhaps more on why is branding important)

b. Price Strategy - Key discussion topics here include;
What is the definition of pricing strategy? Why important?
What are the different methods of pricing? What are some of the pros and cons / advantages and disadvantages of these Apply to own what method will be used(e.g. is the price based on cost-factors, benefits, competition etc);
Will a skimming or penetration strategy be used?
Will the firm be competing on price or non-price factors?

c. Place Strategy Key discussions here include:
? What is the definition of place strategy? Why is place strategy important? Where is the business located and why?
What method is being used (eg store retailing, Internet, intermediaries, etc); Discuss intermediaries 3 types apply one to own organisation and justify choice.
What are the different distribution channels? Apply the chosen distribution channel to own product and justify the decision.
(must be linked and consistent with the product classification and price strategies)

d. Promotion Strategy - Key discussions here include:
What is Promotion Strategy? What is IMC? What are the aims or goals of IMC? Why is IMC important? What is the IMC budget approach to be adopted and why?
What is the Method of communication and persuasion to the target market
Advertising, personal selling, direct marketing, online etc., keep it brief not overly descriptive, more what advantages of these methods, links to macro analysis and why these methods important (based on research if possible)
Distinguish between Push Strategy and Pull Strategy, which applies to own strategy and why? Justify and should be consistent with other Ps.
Section 5: Conclusion
A concise 200 word summary of Sections 2 through 4. This is not an editorial commentary, but an actual wrap-up of major points of your essay.

Presentation and Process (6 marks)
A total of 6 marks will also be awarded to presentation factors (e.g. spelling, sentence structure, referencing format, Reference List format etc) and illustration of an understanding that the various components of the marketing plan are inter-related (e.g. the product strategy is based upon trends identified in the analysis of the macro-environment).
Use paragraphs also Headings and Sub-headings; this will assist with the structure and flow of your essay, be guided by the requirements of each section. Go over the Q Manual and referencing requirements, include a separate reference page of all the references sited in your essay.

Mark allocation
Target market 4 marks
Marketing objectives 4 marks
Marketing mix 16 marks
Meetsthe criteria and illustrates understanding that market planning is a process (e.g. the strategies in section 4 are based on input from Assignment 1 and sections 2 and 3) 6 marks

See Criteria Sheet: This will help guide you in terms of what the marker is looking for in your assignment submission





Copy of assignment one submitted below



Assignment 1: Analysing Marketing Opportunities


Introduction

Healthy Co. Pty Ltd is a food processing organisation located in Queensland, Australia. Initial research has developed the Nutri-Mix breakfast cereal based on nutrition and healthy life choices for the Australian market. The product serves as a healthy alternative to high calorie breakfast options today on the market, emphasising the benefit of nutritional content, value and well-being.

The purpose of this task is to examine the six macro-environments which will then be analysed for the marketing team to plan a strategy for a specific target market. Marketing is defined as an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships that benefit the organisation and its stakeholders (Kotler, Brown, Adam, Burton & Armstrong, 2007). The marketing managerial process involves the research and examination of the macro-environment. After analysis, strategic planning and planning marketing strategies are undertaken and finally, the implementation of these marketing strategies completes the initial process.


Analysing the macro-environment

The Macro-environment consists of six major forces which include demographic, economic, natural, technological, political and cultural environments. These all pose threats and shape opportunities that must be closely monitored by an organisation for successful strategies to be planned, organised, controlled and implemented. The capacity of organisations to analyse and adjust their present marketing structures and operations, that is, the ways in which they re-organise and adapt exchange relationships with customers and other connected stakeholders within the marketing environment, is crucial to long-term survival (Andersson, 2000).
Demographic Environment

Demography is the study of human population in terms of size, density, location, age, sex, race, occupation and other statistics. It is of major interest to markets as it is about people and people make up markets. Demography takes into account the changing age structure, the changing family, geographic shifts in population, the levels of education and the increasing diversity of ethnicity (Kotler et al., 2007).

According to the Australian Government Intergenerational Report (IGR, 2004), the estimated proportion of population above 65 years of age from the total population will almost double in the next 40 years to 25%. In the same time the proportion of working population from the total population is going to decrease, implying a smaller taxation base for the government income tax. Two aspects are likely to be noticed in the future. On one hand, the aged and health care spending will increase as more senior people will need care, which in turn will force the government to be more creative regarding preventive health measures, such as nutrition. For a potential investor in food products this could suggest that the focus should be on healthy products, rather than non-nutritional sugar based ones, targeting the Baby Boomers (Australians born between 1946 and 1961).

Women account for doing two thirds of the household duties today (ABS, 2009),
which is less than they used to in generations gone. According to the same statistics,
women are more accustom to indoor house work and men to outdoor ones, but the
trend is slowly reverting towards a balance of the two types of duties. Bearing this in
mind a potential investor should assume that most breakfast cereals are likely to be
purchased or put on the shopping list by a female, rather than a male so market
research, aiming breakfast cereals content and appeal, should be focused more
from a females perspective.







Economic Environment

The economic environment typically consists of factors that influence consumer buying power and spending patterns. Marketing plans should consider major trends in income and of changing consumer spending patterns when developing new products or plans for a target market (Kotler et al., 2007).

Australias Gross Domestic Product (GDP) in power purchase prices (PPP) was $795 billion, with a GDP/capita of $37,298 and a GDP/capita growth of roughly 3% in 2008 (IMF, 2009). Many Australian cities have been rated by The Economist magazine (2008) among the most liveable in the world. Thus, Melbourne was ranked the 2nd, Perth the 4th, the Adelaide 7th and Sydney the 9th. It also ranked Australia 6th in the world in terms of quality of life for 2005 (The Economist, 2005).

The current economic situation of general crisis has impacted on Australia as it did on most developed economies. IMF (2009) estimated that the global financial crisis would contract Australias economic growth by 1.4% in 2009, whereas the world economy is expected to contract by 2.8%. The same source estimates unemployment to rise from 4.4% in 2007 and 4.2% in 2008 to 6.8% in 2009 and 7.8% in 2010. However, by later this year, the economy is expected to increase by 0.6%, hence entering its recovery period.

The economic indicators for Australia characterise a mature, strong and stable economy that fosters a healthy business environment. However, given its maturity and development, it is expected for potential start-up investors in any industry (e.g. breakfast cereal) to face strong competition from already established brands. Furthermore, consumer confidence appears stable, given the strength of the Australian market suggesting the launch of a new breakfast cereal would co-inside with the recovering economy.




Natural Environment

The Natural environment involves natural resources that are either used by marketers as inputs or that are affected by marketing activities. Factors such as shortages of certain raw materials, increased energy costs, increased pollution levels, and increasing government intervention in natural-resource management will all impact upon an organization (Kotler et al., 2007).

Most of Australia is dessert or semi-arid. Nevertheless, wheat, the major crop in Australia had 12.2 million hectares planted in 2007. Drought has a major impact on crops outcome. Thus, in 2005-2006 the wheat production reached 25 million tonnes, whereas in 2006/2007 the wheat production was estimated at 12.7 million tonnes. (DAFF, 09). For a potential breakfast cereal investor, this translates into an inconsistent source of raw materials or with a highly volatile price, which suggests the possible need for sourcing an import supplier which could compromise an ethical approach to marketing an Australian made and owned product.

Alternatively, national recognition that Global Warming is an issue that must be addressed is likely to result in increasing pressure on organisations to reduce pollution and emissions (Kotler et al., 2007). By acknowledging the need to protect and clean our natural environment, marketers may see consumers doing more business with ecologically responsible organisations and avoiding those who are not. Environmentally friendly products would provide an additional basis for a strong marketing campaign.

Technological Environment

The technological environment entails forces that affect new technologies, creating new products and market opportunities (Kotler et al., 2007). This environment is recognised as the most influential force now shaping organizational marketing concepts. However, despite the trend towards rapid technological change and generous resource allocation, most firms continue to focus on copying competitors products. While the increased in technological change has resulted in greater regulation which in turn has increased research and development costs, longer lead tmes between idea conception, market introduction and technological development, has allowed organisations to seek alternative means of competitive advantage other than quality and price. Technology can also represent a serious threat to many organisations such as the music industry where music copying has become common practice (Kotler et al., 2007).

Being one of the most developed economies in the world, Australia possess a level of advanced technologic environments, which translate into fast/automated food producing processes, logistics and marketing. A potential investor in the breakfast cereal industry should be prepared to commit a substantial quantity of resources to get to a technological level similar to competitors.

The Internet now represents an important place of strategy for many firms. There has been significant growth in Australia's access to/use of the Internet between 2001 and 2006. In 2001, 35% of Australian dwellings had access to the Internet in the week prior to the Census date. By 2006, 63% of Dwellings had access to the Internet
(ABS, 2006). The Trend for an increase in the usage of the internet in Australian households would indicate further opportunities for the marketing and exposure of a new cereal product.

Political Environment

The Political environment consists of laws, government agencies and pressure groups that influence and limit organisations and individuals in society. Legislation regulating business and an increased emphasis on ethics and socially responsible actions have all impacted on the strategies and direction of organisations (Kotler et al., 2007).

General food safety requirements refer to the health and hygiene of the food handlers, their food handling skills and knowledge, the control parameters for receipt, storage, processing, display, packaging, transportation, disposal and recall of food. Food safety is considered essential and the standards are even higher for vulnerable persons or persons with special nutrition needs (e.g. diabetes). Food Standards Australia is continually monitoring and updating the standards of food production. More recently the standards for the amount of thiamin and folic acid as well as the use of iodised salt in cereal and bread production have been introduced (Food Standards Australia, 2009). Therefore, the required investment in food safety measures and maintenance in proper conditions of a production facility is substantial, such a business being not only costly, but essential for a customer relationship of trust in quality and safety to be established and maintained.

The Parents Jury, an online network of parents, grandparents and guardians in Australia has started to attract more and more attention and therefore gain increased lobbying power. This networks goal is to improve the food and physical activity environment of Australian children. Nowadays, some of their main discussion issues concern the extent to which the food products are healthy for their children, adults and people with special nutrition needs. This pressure group could be an advocate for a healthy cereal opportunity.

Cultural (social) Environment

The Cultural environment consists of institutions and other forces that affect societys basic values, perceptions, preferences and behaviours. People grow up in a particular society which shapes their basic values and beliefs. Marketing decisions are affected by cultural characteristics such as, persistence of cultural values, subcultures, shifts in secondary cultural values and responding to the marketing environment (Kotler et al., 2007).

The Australian food shopping and eating trends have a strong impact on competition in the food market. Recent trends show that the proportion of eating away from home compared to that of eating of home is continually increasing and is well in excess of grocery food sales (DAFF, 2006). On one hand this is justified by the increasing involvement of women in the labour market, from 48% in 1992 to 55% in 2006, which reduces the time spent home cooking and on the other hand it is a normal evolution given by technological advancement, which changes lifestyle choices (ABS, 2009). Breakfast however, is likely to continue to be a meal taken home, but the emphasis is on the time needed on preparing the meals, which has to be as short as possible. Also, for busier people there could be an option to have breakfast cereals away from home, so a potential new breakfast cereal product could try to attract professional clients as well as domestic consumers.

Additionally, Australia is facing a major obesity problem, which is more prevalent among children due to sugary, low-nutritional food content. Between 1985 and 1995 the child obesity rate grew almost 50% in both genders (Parliament of Australia, 2006). A Social Responsibility is to be exercised regarding the quality of food products given to children.

Finally, the concern for synthetic food products and materials is increasing as well, leading to an increased demand for organic/bio options in all types of products, cereals included. The need for natural crops as raw material is likely to increase, given that the demand for organic breakfast cereal products will increase. The production of packaging via biodegradable or recycled materials would also be attuned to cultural trends. In March 1996, 91% of Australian households said they practiced some form of waste recycling and/or reuse activity. By March 2006, almost all households (99%) reported that they recycled and/or reused. (ABS, 2007).


Conclusion

The analysis indicates a challenging market entry and growth scenario due to the strong competition of already established companies. Moreover, the volatility of raw material supply due to natural factors and the low raw material prices in neighbouring countries implies that the logistic would include imports and therefore it would be a complex system. Regulatory issues, when addressed, would provide a potential target market to an insight into the quality of the product, as well as the social responsiveness to societal trends, of the organisation.

Additionally, the Australian consumers are changing their habits towards healthier eating due to increased awareness on issues such as obesity and poor nutrition from as early as childhood. Also, the organic and bio products mania is increasing concern about healthy eating and packaging as well, which creates favourable conditions for a product addressing these environmental concerns. A healthy-eating breakfast cereal would also have the support of authorities and pressure groups, who are significantly worried about the poor eating habits of current and future Australian generations. Nutri-Mix could be a successful concept if targeted to an ageing health conscience market.


References
Andersson, P. (2000). Studies on Industrial Marketing Change Processes
Emerald Group Publishing Limited (9) 51-117.

Australian Bureau of Statistics (ABS). 2009. More de Facto Relationships, Women Still do Most Housework, More Energy use at Home. ABS (Media Release) - Australian Social Trends: Retrieved June 26, 2009, from
http://www.abs.gov.au/AUSSTATS/[email protected]/Lookup/4102.0Main+Features40March%202009

Australian Bureau of Statistics (ABS). 2006. Patterns of internet access in Australia, 2006. Retrieved June 20, 2009, from
http://www.abs.gov.au/AUSSTATS/[email protected]/Lookup/8146.0.55.001Main+Features12006?OpenDocument

Australian Bureau of Statistics (ABS). 2007. Australia's Environment: Issues and Trends: Retrieved June 28, 2009, from
http://www.abs.gov.au/Ausstats/[email protected]/0/82D6EAD861A050C9CA2573C600103EA1?opendocument

Australian Government Intergenerational Report (IGR). (2004). Australias Demographic Challenges: Retrieved June 25, 2009, from
http://demographics.treasury.gov.au/content/_download/australias_demographic_challenges/html/adc-intro.asp

Department of Agriculture, Fisheries and Forestry (DAFF). (2006). Australian Food Statistics 2006: Retrieved June 20, 2009, from
http://www.daff.gov.au/agriculture-food/wheat-sugr-crops/wheat

Food Standards Australia (FSA). (2009). Standard 2.1.1 - Cereals and Cereal Products. Retrieved June 27, 2009, from
http://www.foodstandards.gov.au/thecode/foodstandardscode/standard211cerealsan4252.cfm
IMF International Monetary Fund. (2009). World Economic Outlook, Crisis and
Recovery. Retrieved June 19,2009, from http://www.imf.org/external/pubs/ft/weo/2009/01/pdf/text.pdf

IMF International Monetary Fund. (2009). World Economic Outlook Crisis and Recovery. World Economic and Financial Surveys. Retrieved June 19, 2009, from http://www.imf.org/external/pubs/ft/weo/2009/01/pdf/text.pdf

Kotler, P., Brown, L., Adam, S., & Armstrong, G. (2001), Marketing, 6th edition,
Pearson, NSW.

Parliament of Australia. (2006). Overweight and Obesity in Australia. Retrieved June 21, 2009, from http://www.aph.gov.au/library/INTGUIDE/sp/obesity.htm

The Economist. (2008). Liveability Ranking: Retrieved June 16, 2009, from
http://www.economist.com/markets/rankings/displaystory.cfm?story_id=11116839

The Economist. (2005). The Economist Intelligence Units Quality-of-Life Index. Retrieved June 16, 2009, from
http://www.economist.com/media/pdf/QUALITY_OF_LIFE.PDF

Your answer to each essay question should be complete and between 200 and 300 words.

1. Characterize the four broad strategies often employed by market followers to meet their competitors. Explain why a company would adopt the market follower strategy.

2. Explain what various factors have contributed to the increased importance of packaging as a marketing tool.

3. Developing brand strategies for a service brand requires special attention to the elements of branding and marketing. Explain why it is different for branding a service versus a tangible product.

4. A company has determined that the price for its product is less elastic. Why would a product have an inelastic demand?

5. Manufacturers are constantly tempted to move from exclusive distribution or selective distribution to more intensive distribution. Give a reason why this might not be a good long-term strategy for a manufacturer?

6. Explain why, in general, wholesalers are efficient in performing specific functions.

7. Marketing communications are the means by which firms attempt to inform, persuade, and remind consumersdirectly or indirectlyabout the products and brands that they sell. Explain why the six major modes of communication are important.

8. A decade ago, the advertising-to-sales promotion ratio was about 60:40. Today, in many consumer-packaged-goods companies sales promotion accounts for 75 percent of the combined budget. Several factors contribute to this rapid growth. Explain why.

9. The extraordinary growth of direct marketing can be attributed to many factors with both consumers and business are benefiting. List some of the factors that are contributing to the growth of direct marketing. Explain why both consumers and business benefit.

10. Before making a decision to enter foreign markets, the firm must weigh several risks. List these risks and discuss each. Explain why it is important to be concerned about the risk involved.

1.Discuss the aspects of the elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.

2. Select and explain the most suitable method for measuring advertising or promotional effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.


( You can just explain them).

Citations must be ARTICLES from the librarys full-text databases.

I would like to use the same writer for this marketing mix.
Topic: Marketing Organic Chocolate Bars
Order ID: 105787
Writers


The final component of the Marketing Strategy is the Marketing Mix. The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management.
This week you will focus only on communications and promotion, following an integrated marketing communications (IMC) approach. Such an approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.
PART 1: General Research

1.Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
You should use the text for basic definitions. The majority of research for this section of the assignment must come from ARTICLES located in the librarys full-text databases.

PART 2: Application to Product/Service
(NOTE: this section of the assignment will become part of your Final Strategic Marketing Plan.)

2.Provide a quick overview of the product or service you created you should continue using the content from the U3 Discussion Board.
3.Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?

4.Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?

5.Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.
The assignment requires the use of ARTICLES from the librarys full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier.

Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The paper should be written in third person; this means words like I, we, and you are not appropriate. The use of direct quotes is discouraged, but may be used sparingly in appropriate situations.

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper is the meat of the paper- starting with a brief one paragraph introduction and ending with a short conclusion.

Aim and Objectives

To examine understanding of contemporary and topical theoretical perspectives, themes and practical approaches to humanitarian disaster relief operations.
Learning Outcomes ( GENERAL)
1. By the end of the essay in general to show the following objects:
a. Critically evaluate the development of humanitarian theory and practice.
b. Assess critically the roles and responsibilities played by a range of humanitarian actors within a socio-economic and political context.
c. Evaluate humanitarian tools and standards developed to guide humanitarian practice in a globalising world.
d. Analyse the theories, concepts and conventions that underpin the humanitarian relief in an international context.
THE SUBJECT

The use of an appropriate marketing mix and communication methods are vital to support the marketing strategy of a humanitarian Non-Governmental Organisation.

Appraise those factors that are central to the selection of an effective marketing mix and methods of communication for a humanitarian NGO.
OBJECTIVES
1. The main purposes specifically from this topic is to:
a. identify the concepts and marketing tools which can be utilised in humanitarian fundraising .
b. introducing marketing mix and communication mix for effective fundraising.
c. analyse aspects of marketing tools and how these shape fund development effectiveness.
d. evaluation and consideration critical issues in advertising.

CONTENTS. The following areas are expected to be within the paper, the main frame work should be constructed into three main pillars :
? Academics
? General in connection to Business
? Humanitarian and marketing .
1. DEFINITIONS AND THEORIES.
2. WHATE IS MARKETING?
3. (selling/research/advertising/attracting customers/persuading)
4. MARKETING CONTINUM
5. MARKET SEGMENTATION
6. MARKETING MIX AND COMMUNICATION CONCEPTS
??" market mix communication mix
??" product - selling
??" price - advertising
- Place - promotion
- Promotion - direct marketing
- People publicity
- physical evidence - sponsorship
- process - exhibitions
- packing /point of sell/internet/word of mouth
mouth/identity


HUMINTERIAN

1. Donor pyramid
2. Ethical consideration
3. Public
4. Fundraising strategy
5. Advertising( theories)


NOTES

1. DISCUSING EACH COMPONENT ABOVE MENTIONED MUST BE CONNECTED TO A FIELD (EXAMPLE) AND TO THE SEGMENT SELECTED.
2. COMPARISON
3. DEBATES
4. CRITICAL ANALYSE.
.


DETAILS
- 3000 word essay.
- 20 references and should be authorities ( books , official journals , etc) if extra could be better
- Harvard British standard.
- Citations. (2) in each paragraph 10 -12 lines length .
- QUOTES. As appropriate.( there are many fits )
- Language . English UK As i am not a native english speaker , so the level should be adequate ,but good academic format .
-
- VERY IMORTANT . CRITICAL ANALYSIS , DEBATE AND ARGUMENT .
- THE FOLLOWING PARAGRAPH SHOULD HAVE ALINCKE TO THE BREVIOUS .
- CONCLUSION . SUMMARISE THE PAPER.

REFERENCES( can be an asset) INADDISIONAL TO YOUR SELECTION

International Business ( Daniels Radebaugh)

World disasters report ??" focus on information in disasters .

Managing humanitarian relief ??" An operational guide for NGOS .

Smith, P.(2001) Marketing communications, London: Kogan page.

Sargeant, A.(2005) Marketing Management for non profit organisation , oxford university press: New York.

The Chartered instituate of marketing , 2001
http://www.cim.co.uk

IFRC(2005) world disasters report . London:IFRC.

Gronroos, C.(1997) From marketing mix to relationship marketing

Eagle L. (2013) Social marketing . Person : London

Arens, W.F., Weigold, M.F., Arens,C.(2008) Contemporary advertising, London: Mcgrawhill

Egan, J.(2007) Marketing communications, London:Thomson

www.charitycommission.gov.uk




1. LASTELY BUT NOT LEAST I AM EXPECTING A CONSILEDATED PAPER CONDUCTED BY EXPERT IN THE FIELD TAKING IN ACCOUNT THE ABOVE AS PART OR GUIDENCE ON MY OBJECTIVES TO THE TASK , THE END I WILL LEAVE IT TO THE EXPERT , AND I HAVE NO DOUBT ON THE QUALITY.
2. IF POOSIBLE TO SEND ME A ROUGH PROPOSAL ON THE PAPER CONTENTS BEFOR WRITING.

Course Project: Direct Marketing Campaign due. The process involved in the development of an IMC campaign is reflected in the following :

The IMC Campaign
Identify the Brand
Develop the IMC Plan
Develop the Advertising Campaign
Develop the Direct Marketing Campaign
Develop the Internet Marketing Campaign
Develop the Sales Promotion Campaign
Develop the Public Relations Campaign
Prepare Final Report

Please answer following questions one page each using at least 2 cited works including one listed at bottom if possible.

1. Expain why and how the internet is partially reversing the fixed price concept of retailing?

2. How would you explain the concept of price elasticity to a co-worker?

3. Explain the concept of a hybrid channel distribution system.

4. In designing a marketing channel system, the marketer must understand the service output levels desired by target customers. Channels provide five service outputs. List and briefly describe each of these outputs. List an example for each level.

5. Most companies set annual quota. Quotas can be on dollar sales, unit volume, margin, selling effort or activity and product type. Compensation is often tied to the degree of quota attainment. What problems does the setting of quotas present to both the company and to the sales representative?

6. The extraordinary growth of direct marketing can be attributed to many factors with both consumers and business are benefiting. List and describe the factors that are contributing to the growth of direct marketing.

Works Cited:
Kotler, Philip and Lane, Kevin (2009). Marketing management. Pearson/Prentice Hall.

This marketing needs to be done on a child safety tattoo that alows the name and number of the parent to be put on the child in case of an emergency. The idea would be to market to child care facilities and schools for field trips.

Marketing Plan Outline

Section I: Executive Summary

Table of Contents

Section II: Situation Analysis

A. Background on Organization
B. Market Needs
C. The Market

1. Market Demographics
2. Market Trends
3. Market Growth
4. Macroenvironment

D. The Company


1. Mission
2. Product/Service Offering
3. Positioning
4. SWOTT Summary:
a. Strengths
b. Weaknesses
c. Opportunities
d. Threats
e. Trends
5. Historical Results

E. Competition

1. Direct Competition
2. Indirect Competition

Section III: Marketing Strategy

A. Value Proposition
B. Critical Issues
C. Financial Objectives
D. Marketing Objectives
E. Target Market Strategy
F. Messaging
G. Branding

Section IV: Marketing Mix

A. Product
B. Pricing
C. Promotion
1. Advertising
2. Promotion
3. Direct Marketing
4. Public Relations
D. Service
E. International Markets
F. Implementation Schedule

Section V: Financials

A. Sales Revenue
B. Product Sales Revenue
C. Channel Sales Revenue
D. Profitability
E. Return on investment
F. Break-Even

Section VI: Controls

A. Implementation
B. Keys to Success
C. Market Research
D. Contingency Planning

Section VII: References
Section VIII: Appendices (if needed)
Section IX: Tables (if needed)
Section X: Figures (if needed)

This is My first paper on my own bussiness. Read it and Use this to write the 5 pages papers. continuing with the same products. The instructions are writting at the bottom.


Executive Summary
This assignment is based on the new business of a coffee shop, which is going to be opened in Australia, where people love to drink coffee, and it is the lifestyle of Australians. The name of the company is MOCHALICIOUS. Furthermore, this report will provide the background of the company and business mission. This report will analyze the marketing plan of the new business and market positioning, targeting, and segmentation is also discussed in this assignment. At the end, conclusion is also given.
?
Table of Contents
Executive Summary ii
Introduction 1
A.1 Business description 1
A.2 Business mission and objective 2
A.3 Australian market for MOCHALICIOUS 2
B.1 Marketing plan 3
Product strategy 3
Pricing strategy 3
Promotion strategy 3
B.2 Potential audience and their needs 5
B.3 Market segmentation and target market 5
B.4 SWOT Analysis 6
Strengths 6
Weaknesses 6
Opportunities 6
Threats 6
B.5 Market positioning 7
Conclusion 7
References 9


Introduction
This assignment focuses on the business of coffee shop which is shortly going to be open in Springvale Victoria "in Australia", and the brand name is MOCHALICIOUS. Australia is the country, where people love to drink coffee. Australia is a cold country that is why Australians mostly like to drink hot drinks. The sales of coffee in Australia in 2012 were $773 million, and in 2013, it will approximately lead to $800 million. Drinking coffee is one of the traits of Australian culture that is why, in Australia, coffee is available in all cafes and restaurants (Rose, 2010). Moreover, the growth in sales of coffee in Australia is increasing day by day. These are the reasons for which we decided to open a coffee shop named as MOCHALICIOUS in Springvale Victoria "in Australia.
A.1 Business description
The nature of the business that will be shortly starting in Australia in Springvale Victoria will be a coffee shop. Researchers have analyzed that Australians are the lovers of coffee; they like to drink coffee more and more. Therefore, it will be a beneficial business to open a coffee shop on that street Springvale road where several coffee shops and cafes are present. Drinking coffee includes in the culture of Australians, as well as it has become the lifestyle of Australians. The growth sector of sales of coffee is immensely increasing in Springvale. The new business will be opened by an entrepreneur. There will be no need to do the marketing of that product on high basis because it already positions in the minds of Australians. An entrepreneur will spend $80000 in buying the shop. $ 500 will be the operating cost of the business which includes gas, electricity and all other expenses. The working hours will be 12pm to 10pm. An entrepreneur will decide to appoint six employees. In which, 4 employees will do the job of waiter: 1 will be the chef and the last one will be the manager and the manager will also perform the job of cashier. The shop will be designed in an attractive way to create a peaceful atmosphere. Different flavors of coffee will be offered such as cappuccino, Irish coffee, iced coffee, frappuccino, espresso hot coffee, mocha coffee.
A.2 Business mission and objective
The mission of the business MOCHALICIOUS is to deal with the best quality. They tend to serve fresh and hot coffee according to the needs of their customers so; they intend to generate a peaceful environment where their customers can feel better and can enjoy their drinks. The main objective of MOCHALICIOUS is to open a well-designed coffee shop in Springvale Victoria "in Australia" to attract the customers of every class. They offer all items at reasonable prices so that every customer can easily afford it.
A.3 Australian market for MOCHALICIOUS
Australians love to drink coffee and the nation of Australia spends millions of dollars per year in drinking coffee. The sales of coffee in Australia are immensely growing. To open the new business of coffee shop in Australia in Springvale Victoria will provide profit to the dealers of the business to a great extent. In Australia, coffee is assumed to be a number one hot drink, and it has become the lifestyle of every single Australian. The usage rate of coffee in Australia is high because of which coffee has now included in the culture of Australia (Commonwealth of Australia, 2011). Therefore, there will a positive outcome for an entrepreneur to open a coffee shop named as MOCHALICIOUS in Australia.
MOCHALICIOUS will be no need to do additional efforts for marketing their product because it already exists in their tradition. In 2013, the sales of coffee are expecting more than $800 million in which the sales of all other cafes and restaurants are not included. In Australia, every class like upper class and middle class used to consume coffee in large quantity. Consequently, MOCHALICIOUS have to offer their products at economical prices. Especially, in Australia youngsters much like to consume coffee as compare to other aged classes.
B.1 Marketing plan
Marketing plan includes product, price, promotion and place.
Product strategy
MOCHALICIOUS will offer their drink in three sizes that will be large, medium and small. The rates of these sizes will be large for $5; medium for $4 and small will be offer for $3. MOCHALICIOUS will offer different flavors of coffee with the best quality named as cappuccino, Irish coffee, iced coffee, espresso hot coffee, mocha coffee and frappuccino. They used to serve the coffee to their customers with extra topping of crme and chocolate syrup to make their regular customers, loyal customers to their product.
Pricing strategy
MOCHALICIOUS sets out the pricing strategy in order to attract their customers towards their product. Whenever a new company enters into the foreign market, they must have to face their competitors in the market. Therefore, MOCHALICIOUS will offer their coffee at minimum prices as compare to their competitor. After developing an image in the coffee market, MOCHALICIOUS they may adopt the competitive pricing strategy (Liu, 2010).
Promotion strategy
When a new product enters into the market they should adopt the promotional strategies to create awareness of their customers towards their brand. Effective communication is one of the ways to positions the superior image of their brand into the minds of their customers. Customers will be able to know much better about the brand by an effective communication. First of all, the company should target customers and provide all the details and positive effects of their brand to their consumers. Advertising, public relations and direct marketing are the main parts of promotional strategies which will be adopted by MOCHALICIOUS to force their customers to visit their coffee shop and purchase the delicious hot and fresh drinks (Fourie & Ball, 2012).
Nowadays advertising strategy is the main part to promote any brand into the market. Ads on television, radio and newspaper included in the advertising strategy. The ads should be colorful to attract the customers of all aged classes and should describe all the characteristics of MOCHALICIOUS. As the new business is decided to start in Australia so it will be easy to create an interest of Australians towards MOCHALICIOUS because they are coffee lovers. MOCHALICIOUS should adopt the AIDA plan in which first of all the company create awareness of the customers about the product, than the interest of their customers will be develop by TV commercials, then the plan makes the customers desired of MOCHALICIOUS and finally customers takes action to buy the product. MOCHALICIOUS should also use different ways of new technology to promote their product in the Australian market; they can send the details of their product by direct mailing with the use of data bases and can send direct messages on the phones of their customers (Tuten & Ashley, 2011).
MOCHALICIUS should adopt the marketing strategies to promote their product according to the culture of Australians. Australians are very close to their religion and this strategy will be the best of all to attract the nation of Australia. MOCHALICIOUS can also adopt social media strategy to get their customers familiar with their product by the use of face book, twitter, LinkedIn etc. (Thackeray et al., 2008).


Place strategy
MOCHALICIOUS is a new business and decided to open in Springvale Victoria "in Australia"; because this is the place where cafes are common and the huge amount of the public visit daily. Furthermore, MOCHALICIOUS will serve the coffee to their customers through direct selling.
B.2 Potential audience and their needs
The potential audience for MOCHALICIOUS is the coffee lover. The people who want a pleasing environment and want to enjoy a sip of coffee for relaxing themselves; is the potential audience of MOCHALICIOUS. The needs of our potential audience are to relax, feel comfy, and refresh themselves, being modish and socializing.
B.3 Market segmentation and target market
MOCHALICIOUS will target two types of market; these are primary and secondary target market. The secondary are those who are above 36 and would like to prefer tea as compare to coffee. Thus, MOCHALICIOUS will target those customers to deliver them the coffee of light taste. In addition, the secondary market also includes those people are economically not so well, and their budget is not high as compare high class and middle class people. They do not assume the coffee, their life style. The primary customers are those people, who are youngsters, and middle-aged people as 13 to 21 are youngsters and 22 to 35 are middle aged people. They treat coffee as modish way of living. They prefer to drink coffee as compare to tea. People of upper and middle class will also be targeted and will offer affordable prices which will be suitable for both classes.


B.4 SWOT Analysis
The SWOT analysis of MOCHALICIOUS is described below which includes strengths, weaknesses, opportunities and threats.
Strengths
The strengths of MOCHALICIOUS will be the quality which will be provided to their customers. People use to drink coffee for refreshing their minds. Therefore, when they will visit the coffee shop they expect to drink coffee in a peaceful environment. It will be also one of strength for MOCHALICIOUS that it has innovative flavors that they are offering to their customers according to their needs and wants.
Weaknesses
As the Australians are lovers of coffee therefore; numbers of coffee shops are present in Australia. MOCHALICIOUS have to do the great efforts for developing an image in the market and people are unaware of their product and also with the taste of their product. Moreover, sometimes people prefer tea as compare to coffee.
Opportunities
There is a huge demand of coffee in Australia. MOCHALICIOUS is opening at the right place at Springvale Street in Springvale Victoria "in Australia". MOCHALICIOUS is offering different flavors of coffee and at lower prices so it will be the great opportunity for MOCHALICIOUS.
Threats
Other cafes and restaurants will be the threat for MOCHALICIOUS because people are already satisfied with the quality of other cafes. In summer season, the sale of hot drinks will lead down the sales of MOCHALICIOUS. Consumers can switch to other coffee shops because of the increment in the prices.
B.5 Market positioning
Business of a coffee shop will be starting in Australia, and the brand name is MOCHALICIOUS. The sign of MOCHALICIOUS will be full of colors and the cup in which they will serve the coffee will be more attractive and stylish. MOCHALICIOUS will positions in the minds of their customers by attractive and unique TV commercials: as its name MOCHALICIOUS is a unique and a different name which differs it from other brands. MOCHALICIOUS will position their image in the minds of their customers by providing different flavors of coffee at lower prices and also by way of garnishing the coffee cups. If MOCHALICIOUS will do the strong positioning than it will be more beneficial for MOCHALICIOUS to earn more and more profit. They offer their product at affordable prices for both upper and middle class people so that they can afford it easily. MOCHALICIOUS also positions in the minds of their customers by way of direct messaging to their customers to invite them at their coffee shop. MOCHALICIOUS is a unique name and unique name always quickly positions in the minds of the consumers.
Conclusion
The conclusion of this assignment is that, MOCHALICIOUS is a new coffee shop which will be soon open in Australia in Springvale Victoria, where people are lovers of coffee. It has been estimated that the sales of coffee will exceed to approximately $800 million in 2013 and people spend $773 million per year on coffee. MOCHALICIOUS will provide their product at affordable prices so that people of every class can enjoy their coffee. MOCHALICIOUS will target the customers of every aged class. MOCHALICIOUS will adopt different marketing strategies to promote their product. It strongly positions their product into minds of their customers by offering different flavors and by developing a peaceful and calm environment at their coffee shop.






Then with That research paper on top , Writte a 5 pages paper about the same product.


Continuing to build your marketing plan, this assignment focuses on your product and service. Remember from the Assignment Overview that your product must also have a service component.

Write a four to five (4-5) page paper in which you:
Discuss the type of product the company will offer and identify its primary characteristics.
Discuss the service component of the product and how it will be used to enhance the product.
Explain how the product could be expanded to a product line, and the depth and breadth of the line.
Determine how the core business may change in response to industry or market changes.
Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Examine the different types of products in the marketing exchange process and create dynamic strategies for competing.
Use technology and information resources to research issues in marketing management.
Write clearly and concisely about marketing management using proper writing mechanics.

i am going to send the component I part of this project for your reference and you need to work on component II part

this is Integrated Marketing Communication Program Proposal for Cafe' Adobe. you need to do the following

a) Integrated Marketing Communication Program- (use the elements of the mix as appropriate)
i) Overall Creative Strategy for the campaign- Your CREATIVE BRIEF
1. Major selling idea/brand image/positioning
2. Specify the creative message or theme you want to communicate.
ii) Promotional Mix Strategy- specify which elements of the promotional mix you plan to use:
1. Advertising: objectives, budget, message strategy, media strategy
2. Direct marketing: objectives, budget, strategy
3. Sales promotion: objectives, budget, strategy
4. Public relations/publicity: objectives, activities, functions, budget
5. Personal selling: objectives, budget, selling roles and responsibilities
iam also going to send a sample plan for your reference.
my prefer writer: Writers

There are faxes for this order.

Topic - Marketing Plan for DuMaurier Cigarette Brand - Imperial Tobacco Canada

Guidelines Please ensure that the paper addresses all the issues in each section

SITUATION ANALYSIS - (SECTION 1)

INTRODUCTION
MARKET SITUATION
MACROENVIRONMENT
*Demographics
*Economics
*Political-Legal
*Ecological
*Socio-Cultural
*Technological
*COMPETITIVE SITUATION
*DISTRIBUTION SITUATION

OPPORTUNITIES AND ISSUES ANALYSIS (SECTION 2)
*OPPORTUNITIES AND THREATS
*STRENGTHS AND WEAKNESSES
*ISSUES ANALYSIS

OBJECTIVES (SECTION 3)
*FINANCIAL
*MARKETING

MARKETING STRATEGY (SECTION 4)
*TARGET MARKET
*POSITIONING
*PRODUCT/SERVICE
*PRICING
*DISTRIBUTION OUTLETS

MARKETING COMMUNICATIONS
*Sales Force
*Sales Service
*Direct Marketing
*Sales Promotion
*Public Relations
*Advertising

MARKET RESEARCH (SECTION 5)

ACTION PROGRAM

FINANCIAL IMPACT

CONTROLS AND CONTINGENCY

APPENDIX

Thanks

There are faxes for this order.

The final component of the Strategic Marketing Plan is the Marketing Mix. The Marketing Mix is the set of decisions about price, communications and promotion, product policy, channels of distribution, and customer relationship management. Only by addressing these elements can you actually implement your marketing strategy. This week you will focus only on communications and promotion, following an integrated marketing communications (IMC) approach. Such an approach delivers a clear and consistent message to your consumers. In a five to six page report,

. Provide a detailed description of your IMC approach and the corresponding promotion strategy necessary to send your message to your target market. (For example, the elements of the promotion strategy include: advertising, personal selling, public relations, direct marketing, and sales promotion) and how you would use them to communicate with your target segment.
Explain your rationale for choosing these specific elements.
Describe the message you wish to communicate based on your core strategy and explain your rationale for the message.
Develop a strategy to measure the effectiveness of the IMC.
Has the internet played any role in how you developed your marketing approach? Why or why not?

In-text citations and corresponding references should be included in your paper. There needs to be a citation in EVERY paragraph of this assignment

This proposal requires approximately 3000 words. The objective of this proposal want to assess the market place for my new brand identifying two major competitors. Describe communication strategies including, segmentation, targeting and positioning, making reference to specific communications material (for example, advertising, web sites etc) (35 marks). Also Produce a marketing communications plan for the launch of your new brand locally. This should include objectives, strategy, a time plan to launch both above-the-line and below the line activities, including advertising, PR, sales promotion, direct marketing, personal selling and web-based material. You may also recommend other promotional activities ( 50 marks).In context, outline factors to consider when launching your new brand internationally. For example; differences in objectives, segmentation, positioning, media, culture etc (15 marks). UK must be included either as the local launch or the international launch.

I would like it be in the following format (if possible);
1.situation analysis
1.1 external factors
1.2 company analysis
1.3 market analysis
2. first competitor analysis (DKNY perfume)
2.1 overview
2.2 segmentation
2.3 targeting
2.4 positioning
2.5 communication strategies
3. second competitor analysis (CK calvin klein perfume)
3.1 overview
3.2 segmentation
3.3 targeting
3.4 positioning
3.5 communication strategies
4. paradise perfume (my company) communication plan
4.1 context analysis
4.1.1 maketing objective
4.2 communication objectives
4.3 communication strategies
4.3.1 target Audience
4.3.1.1 primary target
Demographic for Paradise Perfume:
-female
-Age jobber, teenager
-Income between 250-500 approximately 12,500-25,000 baht per month
-white collar jobber
-minimum high school diploma
Psychographics for
-price sensitive
-driven by promotion
-adventurer
4.3.1.2 secondary target
-business women
-age between 35-45
-price sensitive
4.3.2 pull, push and profile communication strategies
4.4 Integrated communication plan
4.4.1 above the line
- television
- magazine
- product placement
4.4.2 below the line
- exhibition
4.4.3 new media
- web site/ blog
- search engine
- time plan
- estimated budget
4.5 International Launches
5 conclusion
6 references
Customer is requesting that (Serban) completes this oreder

Topic
Marketing Communications Management for a new brand of perfume


Customer is requesting that (serban) completes this order.

Please answer the following short essay questions:

1) Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity.
(1 page)

2) Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage. (2 pages)

3) How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today? (2 pages)

4) What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed? (2 pages)

5) Define direct marketing and give some real world examples. (1 page)

_______
My notes:
Question 1 & 5 should be 1 page each. Cite two different references each- one should be Marketing Management (Kolter), the class textbook. Chapter 9 discusses Brand Equity. Chapter 15 discusses direct marking. Note: I only need 8 pages but I am purchasing 9 pages in case you need to write extra to wrap things up in any of the questions

Question 2,3,4 should be 2 pages each. Cite 3 different references for each. Use Mark. Management (Kotler) as one of the references for question 2 (pages 310 ??" 317).
I could not find any place in the textbook that covers question 3 and 4, but if you do, you can use the Kolter textbook as one of the references for question 3 & 4 also. If not, just use three outside references.

Please give at least one real world example for each question (at least 2 for question 5). And please do not use any bullet point format.
Ensure the references are credible online resources (not wikipedia, ehow, etc...) , that have a direct online link and do not require a password to access.

These sources should play only a minor role in the answer. If u use a direct quote please make sure to add commentary to it, to ensure it flows within the context of the essay.


Here is info for the book I mentioned above: Marketing Management by Philip Kotler and Kevin Lane Keller, 14th Edition, ISBN: 0-13-600998-0, Prentice Hall, Inc.
I will send the user/password info for this book shortly in the "talk to writer" section.
______
Here is the guidance from the instructor:

Complete the following short essay questions. These questions are open book and open notes. This examination will cover selected sections of the textbook. Graduate-level essays are to be written and will be used to measure the student's understanding of the course material. These must be in depth answers and not just a few colloquial paragraphs. Please make sure you write these answers/essays by conducting some research and citing both our text and external credible sources. It adds value to your discussion question answer and will certainly boost your points. Remember to answer the questions and don't go off topic. Please follow the APA form and style of writing.
____
Thanks Ziva!


Customer is requesting that (Ziva) completes this order.

Please rewrite

Communications Plan
Developing and Managing an Effective Marketing Communications Plan
Customers are the main focus when developing and managing an effective communications plan for any product. The current generation and future generations of customers demand products at a rapid and above reasonable pace. Even if marketers wanted to overlook it, the success of the company is driven by the satisfaction of the customers. Today, marketing communications are increasingly seen as an interactive dialogue between the company and its customers. Companies are concerned with how they can reach the customers and how to receive feedback from the customers.
Direct marketing is one of the fastest-growing avenues for serving customers. More businesses have turned to direct mail and telemarketing in response to the high and increasing costs of reaching business markets through a sales force (Kotler & Keller, 2006). Studies have shown that direct marketing is one of the fastest ways to increase sales. Kudler Fine Foods will use direct marketing as one of their primary communications sources when promoting and advertising organic meats.
Kudler?s leadership will develop a marketing flowchart, which identifies all marketing channels. These channels will reflect how marketers can reach their customers and the monthly sales. Each month the chart will be updated to reflect an increase or decrease in sales through the identified channel. Evaluations of these channels and their results will help Kudler to identify which form of communication needs to be enhanced to meet their goals.
Advertising and Promotion
Kudler has an outstanding product line with its organic meats; however convincing the consumer to buy will require strategy. Television commercials and radio ads are expensive and newspaper ads are not cheap in quantity so it is imperative Kudler budgets appropriately. Relationship marketing will prove beneficial for Kudler for that very reason. More people are purchasing organic food than ever before. Kudler will partner with other, non-competitor, organic farms in the United Kingdom. Customers, who purchase their organic food items as a result of a referral from a partnered farm, will receive 10% off their purchase at the referred farm. In addition, Kudler will offer low-income families the opportunity to volunteer their services on the farms for an additional discount off their purchases, which will help with word of mouth advertising. Relationship marketing is a powerful tool if used properly.
Technology Trends
Current technology trends that influence the ability of a company to market its product include increasing shared services and data warehousing as well as a continued integration of third part point solutions. The use of a shared services and data warehousing means that more information is disseminated in the same system and can be accessed by different areas of the organization. The addition of third party integration means that data from other systems can be captured and pulled for tracking purposes, meaning aspects of the supply chain such as the position of product in shipment is accessible in real-time for customer feedback.
All of these threads of data capture, along with data warehousing, improves reporting and analysis of the information in both real-time and post transaction forums. In the case of real-time analysis dashboards have become very popular over the past five years they provide a view of key metrics to allow management by exception. Where post transaction data is being analyzed, data warehousing provides the ideal methodology for enhanced forecasting from the data. This also allows the ability to look for improvements in the supply chain, operations, and marketing to adjust processes and refine a message for marketing as part of a continuous improvement program.
Marketing Communication Strategies
Domestic Marketing
Domestic marketing consists of four guiding principles that include Knowledge Based Promotion. This principle ensures that the product gets promoted in the marketplace where the message is directed to the appropriate audience, communicates a competitive advantage as well ensuring it will last over time.
The second principle is Building Loyalty. This principle ensures that marketers put their product where it is not overshadowed by the alternatives and the influences of fashion trends are reduced. The third principle is Parameters Not Formulas. This principle ensures that every product is unique and is targeted to a specific audience. The fourth principle, Meeting the Genuine need, focuses on the customer to ensure his or her needs are met (Efroze Chemical Industries Ltd, n.d.).
International Marketing
International marketing is a strategy, which uses the same techniques as in the company?s home country although additional factors should be considered before expanding internationally. The considerations include understanding the demographic, size, market segmentation, distribution channels, growth, and physical environment.
Domestic versus International
Domestic marketing. Domestic marketing is targeted primarily at a single market. This single market is the company?s domestic market. The company faces only one set of competitors, the present economy.
International marketing. International marketing goes beyond simply exporting into facilitating several sets of competitors, multiple economies, and challenging market issues. International marketing requires consideration of unique cultures and customs, economic and political structures, demographic challenges, and supply chain issues as well as complexity of the customs associated tariffs.
Conclusion
In conclusion, this creation of a marketing communication plan will help to create more sources of revenue. This is the best way to react to the broadest market with our product. The value for a product must meet the need of the target audience (Method 123 Ltd, 2010). In our product launch for organic meats, Team C has included both domestic and international markets. This marketing communications plan is to build awareness and will motivate customers to buy.
References
Business Training Schools. (2011). Marketing communications: what message are you sending to your customers? Retrieved from http://www.business-training-schools.com/a/marketing-communications.html
Efroze Chemical Industries Ltd. (n.d.). Domestic marketing. Retrieved from http://www.efroze.com/Marketing/DomesticMarketing.aspx
Kotler, P., & Keller, K.L. (2006). Marketing management (12th ed.). Upper Saddle River, NJ: Prentice Hall.
Method 123 Ltd. (2010). A marketing communications plan. Retrieved from http://blog.method123.com/2011/02/07/a-marketing-communication-plan/

Essay request is to answer the following questions:

1. What do you expect to accomplish through this executive program? What learning experiences do you expect, and how would you apply them? What specific benefits do you anticipate?

2. What are the contributions you will make to the program and how will your experience and expectations benefit classmates and the EMBA program?
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I am a marketing professional with 20+ years marketing experience working for both the advertising agency side (The Bravo Group, Y&R, Kern) and also the corporate side (AT&T, Lucent, McDonalds, etc.). I am available by phone is any questions arise regarding my background. I am copying a copy of my resume for my work background and skills.

My Resume:

Summary: A strategic marketing professional with extensive experience in the B2B and B2C markets with abroad range of leadership expertise developing strategic marketing plans, and executing product launch executions utilizing industry proven project management practices. Has a high-level expertise utilizing various mediums and disciples including traditional broadcast (TV, radio, print), e-commerce, event marketing, public relations and direct marketing to achieve total integration of marketing campaigns. A high-performing and resourceful individual with excellent interpersonal, organizational, and communication skills.

Experience:
Champion Broadband, Los Angeles, CA May 2008 December 2012
Marketing Consultant
Responsible for the development of strategic marketing, brand, and public relations plans. Oversight of competitive analysis and reporting, in additions to product launch initiatives including product pricing and cost analysis.
Responsible for product and project management life-cycle, with oversight on production process flow, beta testing reviews, and adherence to all corporate polices and procedures. Includes developing and maintain project documentation, in addition to conducting postmortem reviews with internal business units and external stakeholders.
Oversight of programming and content acquisition to ensure mission and strategic relevance, and negotiate terms in accordance with policy, legal and budgetary guidelines. In some cases this included editorial review co-branded and cross-promotional content.
Development of RFPs and management of the approval process with internal and external cross-functional groups.
Report directly to CEO and work cross-functionally with internal and external teams to ensure timely and successful execution of product launches and marketing initiatives.

The Kern Organization, Los Angeles, CA February 2007 April 2008
Senior Account Supervisor SAP Global Business Marketing, Sprint and Clearwire Consumer Accounts
Responsible for the overall B2B and B2C strategy, performance and profitability of client accounts. Included complete oversight of client initiatives to ensure highest quality and on-time executions.
Lead teams in the development and execution of multiple cross-functional client projects. This included implementation and oversight of the production process flow, prelaunch testing reviews, and adherence to client polices and procedures in accordance with client quality expectations.
Management and reporting of account activity, revenue, projected income and cost reconciliation of client accounts.
Maintenance of day-to-day client relationships, providing strategic points-of-view, managing project postmortems, and generating new business and growth opportunities.
Supervision and mentoring of agency staff to ensure superior service and performance.

JMH Marketing, Los Angeles, CA February 2004 February 2007
Marketing Consultant/Account Services
Strategic lead for the development and execution of integrated communication strategies and promotions.
Management, negotiation and execution of sports and event sponsorships in support of corporate and client objectives. Including the formulation of customized sponsorship and promotions to address specific client RFP requirements.
Responsible for managing and maintaining client relationships, as well as deepening the agency role to develop new business and revenue opportunities. Worked cross-functionally with agency teams to ensure high-quality, timely and successful execution of corporate initiatives.
Supervision, mentoring, and training of group staff, and managing a team of external freelance creative directors and copywriters.
Developed and executed custom (B2B and B2C) promotions and marketing programs for a wide range of industries. Clients & Ad Agencies: Citibank, AT&T, McDonalds, Mazda, The Hacker Group, The Bravo Group, Y&R, Rauxa Roja, Castells and Asociados.

Telscape Communications, Monrovia, CA June 2002 February 2004
Marketing Communications Manager
Strategic lead for the development and execution of integrated marketing communication programs and tactical plans for acquisition, retention and customer communication plans to maximize marketplace position.
Managed advertising agencies, consultants and fulfillment/distribution vendors to implement plans, as well as negotiate all contracts and agency fees.
Responsible for product and project management life cycle, including execution, production workflow, and adherence to all corporate polices and procedures.
Supervision of team managers to execute programs and provide counsel to internal clients and partners.
Negotiated agency compensation contracts, managed vendor relationship and partnerships.
Achievements:
Successfully launched three new key markets that have resulted in an increased customer base by 46%, increased brand awareness by 25%, and driving down cost by 15%. Launched the first company newsletter, which resulted in increased customer loyalty and decrease customer churn.

Lucent Technologies, (Division of AT&T), Morristown, NJ August 2000 April 2002
Sr. Marketing Communications Manager (B2B)
Development and management of sales and customer collateral materials (brochures, multimedia tools, and web-based content) in support of new service introduction and life cycle management.
Collaborated with internal Marketing, Public Relations and the Law organization to ensure accurate and timely delivery of our plan deliverables.
Managed and coordinated with freelance talent, communication agencies and our fulfillment/distribution house to implement plans.
Achievements:
Surveyed use and effectiveness of collateral materials and implemented web-based services that led to a savings of over $4MM. Enhanced Services and Sales total revenue: over $400M.

AT&T - Interactive Division, Basking Ridge, New Jersey November 1998 August 2000
Sr. Marketing Communications Manager
Developed and implemented strategic marketing plans for the general, niche and youth segments for corporate interactive initiatives.
Strategic partner to product marketing and technical teams to define the end-to-end online customer experience of nine websites. Liaison to the creative and technical teams to define web requirements and enhancements.
Teamed with back-end systems technicians and customer care to ensure accurate provisioning and fulfillment of online orders, as well as ensure customer e-mails and inquires were addressed efficiently and accurately.
Negotiated agency compensation contracts with agency partners.
Achievements:
1 800 CALL ATT Site: Reduced production costs from previous year by $225K (64% savings).
AT&T College Network Site: Increased Youth segment (18-24) enrollments by 180% over previous year.
Successful launch of four trial sites with comprehensive service and product information thereby reducing customer calls to Customer Care Center and costs by approximately $400M.

AT&T Multicultural Division,Basking Ridge, New Jersey May 1996 November 1998
Marketing Communications Manager
Development of advertising and brand strategy in support of corporate objectives for Hispanic and Brazilian markets. Included management of brand advertising and direct marketing campaigns, including all aspects of production, corporate standards compliance, research analysis and budget management.
Management and execution of corporate sponsorships and events, including partnership negotiations and compensation contracts.
Negotiated and managed the agency compensation contracts in support of a large-scale advertising budget ($35 to $24 million).
Achievements:
AT&T Global Achievements Award Recognized outstanding achievements in the Hispanic segments in conjunction with the utilization of key leadership competencies. Achievements are based on strong marketing objectives, clear creative media and advertising strategies. Enrollment levels topped previous year total by 20%, while the churn remained level for two quarters due to Hispanic efforts.
AT&T Critics Award Demonstrated successful management and support of budget management.

Young and Rubicam, The Bravo Group, New York, NY May 1995 May 1996
Senior Account Executive - AT&T, Oxford Health Plans
Development and implementation of advertising and direct marketing campaigns. Management and negotiation of key Hispanic and Brazilian sponsorships and events.
Development of the marketing communications objectives and strategic plans.
Managed and maintained monthly budget and activity reports.
Achievements:
American Marketing Association Gold Effie Oxford Health Plans. This effort was deemed one of the most effective of the year. The sales and marketing goal resulted in 100% increase in enrollments over the previous year.

DFA/Burrell Communications, New York, NY (2 month relocation to NYC) June 1992 - May 1995
Senior Account Executive - Citibank Insurance Services
Management and development of direct marketing campaigns.
Instituted a scheduling and traffic system for agency campaigns.
Development and implementation of agency operating procedures.
Responsible for maintaining budgets and activity reports.


Chiat/Day Advertising, Inc., Los Angeles, CA June 1989 April 1992
Account Executive - Nissan Motor Corporation
Assisted with the management and development of direct marketing campaigns
Instituted a scheduling and traffic system for agency campaigns.
Development and implementation of agency operating procedures.
Responsible for maintaining budgets and activity reports.

Education:
B.A., University of California, Irvine.
Additional Coursework: Management of Agency Relationship, Marketing Principles.
License: Life and Health, CA 0H98677

Computer Skills: Proficient with PC and Mac systems, Outlook, Microsoft Excel, Word, and PowerPoint.
Languages: Fluent in writing, reading and speaking Spanish.

References: Available upon request.