- Words: 2147
- Length: 7 Pages
- Topic: Business - Advertising
- Paper #: 14111620
Pepsi, as part of this new strategy, is also strategically placing commercials. At the Grammy Awards, they bought the commercial spot after singer Will.i.iam presented an award. Pepsi placed a special "bumper" with the rapper's photo, which then shifted into an updated Pepsi ad that featured the rapper and Bob Dylan.
This is one example, as part of its marketing strategy to completely remake its image, logo, and design, of how