(marketing wellness and prevention)

Suppose that you are tasked with managing a health care marketing division for a pharmaceutical drug. A junior member of your marketing team suggests that you increase the budget to invite health care providers to attend symposia in which they will be trained to be speakers. One goal of the marketing plan is to influence physicians to prescribe the drug. The team member has draft versions of brochures and DVD's espousing the benefits of the drug; these are to be distributed to physicians and patients as a way to boost sales. The team member also suggests that a bonus system be set in place for your sales representatives in their territories in order to increase the number of prescriptions that physicians make for the drug.

1. What are some of the ethical issues associated with this marketing strategy?

2. How would you address these issues as the manager of your division?

Assignment 4: Bringing It Altogether

Distinguish the marketing approach that a health care marketer would take to handle products and services to a marketer of consumer goods.

Conduct research on the health care climate in your state and articulate how each of the pricing objectives impacts the health care system in your state. Provide statistical data when applicable and / or expected. Based on your findings, discuss the implications of your research.

Assume you are the decision maker of a health care firm and you need to communicate changes to the distribution strategies for services and / or products offered by your company. Devise a plan that outlines the communication strategy you would use to reach your main stakeholder groups. Be sure to identify the stakeholders.

Assess the advantage of each advertising classification.

Craft a policy for health care marketing firms you would recommend be used to avoid ethical violations in the areas of pricing, service, and advertising.

Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
Points: 150
Assignment 4: Bringing It Altogether

1. Distinguish the marketing approach that a health care marketer would take to handle products and services to a marketer of consumer goods.

Did not submit or incompletely distinguished the marketing approach that a health care marketer would take to handle products and services to a marketer of consumer goods.

Partially distinguished the marketing approach that a health care marketer would take to handle products and services to a marketer of consumer goods.

Satisfactorily distinguished the marketing approach that a health care marketer would take to handle products and services to a marketer of consumer goods.

Thoroughly distinguished the marketing approach that a health care marketer would take to handle products and services to a marketer of consumer goods.

2. Articulate how each of the pricing objectives impacts the health care system in your state. Discuss the implications of your research.
Weight: 15%

Did not submit or incompletely articulated how each of the pricing objectives impacts the health care system in your state; did not submit or incompletely discussed the implications of your research.

Partially articulated how each of the pricing objectives impacts the health care system in your state; partially discussed the implications of your research.

Satisfactorily articulated how each of the pricing objectives impacts the health care system in your state; satisfactorily discussed the implications of your research.

Thoroughly articulated how each of the pricing objectives impacts the health care system in your state; thoroughly discussed the implications of your research.

3. Devise a plan that outlines the communication strategy you would use to reach your main stakeholder groups. Be sure to identify the stakeholders.

Weight: 25%

Did not submit or incompletely developed a plan that outlines the communication strategy you would use to reach your main stakeholder groups; did not submit or incompletely identified the stakeholders.

Partially developed a plan that outlines the communication strategy you would use to reach your main stakeholder groups; partially identified the stakeholders.

Satisfactorily developed a plan that outlines the communication strategy you would use to reach your main stakeholder groups; satisfactorily identified the stakeholders.

Thoroughly developed a plan that outlines the communication strategy you would use to reach your main stakeholder groups; thoroughly identified the stakeholders.

4. Assess the advantage of each advertising classification.

Weight: 10%

Did not submit or incompletely assessed the advantage of each advertising classification.

Partially assessed the advantage of each advertising classification.

Satisfactorily assessed the advantage of each advertising classification.

Thoroughly assessed the advantage of each advertising classification.

5. Craft a policy for health care marketing firms you would recommend be used to avoid ethical violations in the areas of pricing, service, and advertising.

Weight: 20%

Did not submit or incompletely crafted a policy for health care marketing firms you would recommend be used to avoid ethical violations in the areas of pricing, service, and advertising.

Partially crafted a policy for health care marketing firms you would recommend be used to avoid ethical violations in the areas of pricing, service, and advertising.

Satisfactorily crafted a policy for health care marketing firms you would recommend be used to avoid ethical violations in the areas of pricing, service, and advertising.

Thoroughly crafted a policy for health care marketing firms you would recommend be used to avoid ethical violations in the areas of pricing, service, and advertising.

6. 5 references
Weight: 5%

No references provided

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

7. Clarity, writing mechanics, and formatting requirements

Weight: 10%

Unit 1 Evolution of Healthcare Marketing


Reading Assignment
Berkowitz, Chapter 1
Assignment Type: Individual Project Points Possible: 50 Deliverable Length: 4-6 pages

Using references other than those contained in this unit, research information on the historical development of health care, and complete the following for your assignment:

Trace the major historical developments of hospitals in the United States.
Identify the major historical events of hospitals in a country outside of the United States.
Compare and contrast the history of both countries' hospitals, and discuss which one you feel has evolved to more effectively provide patient care.
Be sure to provide rationale for your choice of which hospital more effectively provides care.

Internship Report:

o 1 - Background of the organization/work unit. ??" Home health care marketing for home health and hospice

o 2 - Identification and synopsis of the problem.
Problem- doctors referring patients to home health when they dont particularly need it. Also home heath companies keeping patients on service when they dont need it. HIPAA violations pertaining to home health

o 3 ??" Research Method/Process


o 4 ??" Description of potential solutions
Having Medicare watch these companies more closely. Etc..

o 5 - Conclusion

Elements of Healthcare Marketing


Reading Assignment
Berkowitz, Chapter 2 p. 71-76, Chapter 8, p.257-269, Chapter 9, p.287-294, Chapter 10, p. 315-323
--------------------------------------------------------------------------------
Assignment Type: Individual Project Points Possible: 50 Deliverable Length: 1-2 pages


Each question must be answered in essay format. Please submit your assignment as a Word Document.

Answer the following:

Marketing requires an understanding of consumer wants and needs. Marketing research is a process in which there is a systematic gathering of data from customers to identify their needs. List and describe the four Ps of marketing.
Establishing the marketing function within an organization can be accomplished in one of several ways. The two most common organizational structures for marketing are by product and by market. Describe product-oriented organization versus market-oriented organization.

Assignment 3 ??"Research Plan

Many health care providers indicate that consumers are asking for alternative treatments. You have been asked to research how alternative treatments might be offered in your health care organizations. Acupuncture, herbal remedies, and yoga have been suggested as possibilities. Make a plan as to how you would explore these products. The company policy will always be that modern medicine is the standard but the recent marketing audit revealed that diversification is necessary to maintain the current market share.

In a five to seven (5-7) page paper, formulate a research proposal that addresses the possibility of offering alternative treatments.

1. Describe the problem thoroughly and carefully to consider the full scope.
2. Identify all research objectives and give a rational for each objective.
3. Create a research design that includes the following:
a. The type of data to collect
b. The data collection method
4. Create a timeline for completing this research plan including the tasks and an estimate of the length of time needed to accomplish the tasks.

The format of the paper is to be as follows:
o Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.
o Type the question followed by your answer to the question.
o In addition to the three to five (5-7) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructors name, the course title, and the date.

Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.



The assignment will be graded using the following rubric:

Outcomes Assessed Describe the marketing research process and market segmentation strategies.
Use technology and information resources to research issues in health care marketing.
Grading Rubric for Assignment 3 ??"Research Plan

Criteria 0
Unacceptable 20
Developing 30
Competent 40
Exemplary
1. Describe the problem thoroughly and carefully to consider the full scope. Did not complete the assignment or did not describe the problem thoroughly and carefully to consider the full scope; omitted key information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic. Partially described the problem to consider the full scope; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic. Sufficiently described the problem to consider the full scope Completed with 80-89% accuracy, thoroughness, and logic. Fully described the problem to consider the full scope. Completed with 90-100% accuracy, thoroughness, and logic.
2. Identify all research objectives and give a rational for each objective.


Did not complete the assignment or did not identify all research objectives and gave a rational for each objective; omitted key information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic. Partially identified all research objectives and gave a rational for each objective; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic. Sufficiently identified all research objectives and gave a rational for each objective. Completed with 80-89% accuracy, thoroughness, and logic. Fully identified all research objectives and gave a rational for each objective. Completed with 90-100% accuracy, thoroughness, and logic.
3. Create a research design that includes the type of data to collect and the data collection method.

Did not complete the assignment or did not a research design that included the type of data to collect and the data collection method; omitted key information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic. Partially created a research design that included the type of data to collect and the data collection method; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic. Sufficiently created a research design that included the type of data to collect and the data collection method. Completed with 80-89% accuracy, thoroughness, and logic. Fully created a research design that included the type of data to collect and the data collection method .Completed with 90-100% accuracy, thoroughness, and logic.
4. Create a timeline for completing this research plan including the tasks and an estimate of the length of time needed to accomplish the tasks.


Did not complete the assignment or did not create a timeline for completing this research plan including the tasks and an estimate of the length of time needed to accomplish the tasks; omitted key information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic. Partially created a timeline for completing this research plan including the tasks and an estimate of the length of time needed to accomplish the tasks; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic. Sufficiently created a timeline for completing this research plan including the tasks and an estimate of the length of time needed to accomplish the tasks. Completed with 80-89% accuracy, thoroughness, and logic. Fully created a timeline for completing this research plan including the tasks and an estimate of the length of time needed to accomplish the tasks. Completed with 90-100% accuracy, thoroughness, and logic.
5. Clarity
Did not complete the assignment or explanations are unclear and not organized.
(Major issues) Explanations generally unclear and not well organized.
(Many issues) Explanations generally clear and/or organized. (Minor issues) Explanations very clear and well organized.
(Added helpful details)
6. Writing ??" Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.
Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, and spelling, punctuation, or APA usage. (Major issues) Had 6-7 different errors in grammar, sentence structure, paragraph structure, and spelling, punctuation, or APA usage. (Many issues) Had 4-5 different errors in grammar, sentence structure, paragraph structure, and spelling, punctuation, or APA usage. (Minor issues) Had 0-3 different errors in grammar, sentence structure, paragraph structure, and spelling, punctuation, or APA usage.

Social Media

Social media increasingly become an integral part of every healthcare organization?s website or online strategy. Write a three- to four- page (excluding title and reference pages) Social Media paper in APA format. Utilize at least two scholarly sources (in addition to the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center. Include the following content elements in your paper:

Describe your understanding of social media and the technology tools it involves.
Debate the pros and cons of using social media in healthcare marketing, including any ethical, legal, and security issues that should be considered.
Explain the reasons why you would or would not utilize social media in addition to traditional marketing tactics.

Non-Profit to Profit Making

The practice of converting not-for-profit hospitals to investor-owned, for-profit hospitals has received a great deal of attention. The sale of these entities involves the transfer of charitable assets which can, in and of itself, arouse suspicion about motives. These sales can generate millions of dollars of disbursements to the purchasing organization.

You are to write a five to seven (5-7) page paper that addresses the following:
1. Describe the external and internal factors that influence the executive teams decision making and specify which might be most instrumental in making the decision to become a for-profit entity. Why do you think so?
2. Data needs to be collected in order to make informed decisions. Create an overview of the marketing data that needs to be collected and how you collect it.
3. In terms of market segmentation, determine the effects of the transition upon the following audiences:
o Senior citizen
o Entry workers (twenty-somethings)
o Adolescent populations
o Families
4. Analyze all of this information to present to the Board of Directors of your organization for their review. Create a one-page memo addressed to the Board of Directors.

The format of the paper is to be as follows:
o Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.
o Type the question followed by your answer to the question.
o In addition to the three to five (5-7) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructors name, the course title, and the date.

Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.



The assignment will be graded using the following rubric:

Outcomes Assessed Identify the external and internal factors that influence consumer decision making.
Describe the marketing research process and market segmentation strategies.
Describe the concept of relationship marketing and the distinction between satisfaction and loyalty.
Use technology and information resources to research issues in health care marketing.
Grading Rubric for Assignment 2 ??" Non-Profit to Profit Making

Criteria 0
Unacceptable 20
Developing 30
Competent 40
Exemplary
1. Describe the external and internal factors that influence the executive teams decision making and specify which might be most instrumental in making the decision to become a for-profit entity. Why do you think so? Did not complete the assignment or did not describe the external and internal factors that influence the executive teams decision making and specify which might be most instrumental in making the decision to become a for-profit entity. Did not explain why you thought so; omitted key information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic. Partially described the external and internal factors that influence the executive teams decision making and specified which might be most instrumental in making the decision to become a for-profit entity. Partially explained why you thought so; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic. Sufficiently described the external and internal factors that influence the executive teams decision making and specified which might be most instrumental in making the decision to become a for-profit entity. Sufficiently explained why you thought so. Completed with 80-89% accuracy, thoroughness, and logic. Fully described the external and internal factors that influence the executive teams decision making and specified which might be most instrumental in making the decision to become a for-profit entity. Fully explained why you thought so. Completed with 90-100% accuracy, thoroughness, and logic.
2. Create an overview of the marketing data that needs to be collected and how you collect it.
Did not complete the assignment or did not create an overview of the marketing data that needs to be collected and how you collect it; omitted key information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic. Partially created an overview of the marketing data that needs to be collected and how you collect it; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic. Sufficiently created an overview of the marketing data that needs to be collected and how you collect it. Completed with 80-89% accuracy, thoroughness, and logic. Fully created an overview of the marketing data that needs to be collected and how you collect it. Completed with 90-100% accuracy, thoroughness, and logic.
3. Determine the effects of the transition upon select audiences.
Did not complete the assignment or did not determine the effects of the transition upon select audiences; omitted key information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic. Partially determined the effects of the transition upon select audiences; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic. Sufficiently determined the effects of the transition upon select audiences. Completed with 80-89% accuracy, thoroughness, and logic. Fully determined the effects of the transition upon select audiences. Completed with 90-100% accuracy, thoroughness, and logic.
4. Analyze all of this information to present to the Board of Directors of your organization for their review. Create a one-page memo addressed to the Board of Directors.
Did not complete the assignment or did not analyze all of this information to present to the Board of Directors of your organization for their review, or create a one-page memo addressed to the Board of Directors; omitted key information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic. Partially analyzed all of this information to present to the Board of Directors of your organization for their review and created a one-page memo addressed to the Board of Directors; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic. Sufficiently analyzed all of this information to present to the Board of Directors of your organization for their review and created a one-page memo addressed to the Board of Directors. Completed with 80-89% accuracy, thoroughness, and logic. Fully analyzed all of this information to present to the Board of Directors of your organization for their review and created a one-page memo addressed to the Board of Directors. Completed with 90-100% accuracy, thoroughness, and logic.
5. Clarity
Did not complete the assignment or explanations are unclear and not organized.
(Major issues) Explanations generally unclear and not well organized.
(Many issues) Explanations generally clear and/or organized. (Minor issues) Explanations very clear and well organized.
(Added helpful details)
6. Writing ??" Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.
Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Major issues) Had 6-7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Many issues) Had 4-5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Minor issues) Had 0-3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage.

Assignment 4 ??" The Consumer

Each November becomes open season in which many employees have an opportunity to decide which type of health care coverage to choose for the upcoming year. Plans are marketed by health insurance companies, HMOs, local hospitals, and professional associations. Many Human Resource (HR) professionals are bombarded with sales and marketing attempts to persuade them to change the benefits packages they offer to employees. Given the number of choices available, it may be tempting to select the package that best meets your needs.

In a five to seven (5-7) page paper, describe how you would handle this selection process from each of these points of view.

Assume you are the HR Director for a midsized company and must make a decision about the companys employee benefits package. You have not been in this position before and must maintain the current benefits budget; there may be no increases or changes to the package that will result in additional spending.
1. Describe the selection process you would use to make the most cost-effective and employee-friendly decision.
2. Identify the information you would need to make this decision.
3. Discuss the ramifications of your decision on employees.

As an employee of a midsized company, your HR Director is considering a change in the benefits package for the upcoming year.
4. Evaluate the factors that influence your selection of a package.
5. Analyze to what extent the cost of the program influences your decision.
6. Explain possible alternatives if you were to choose not to participate in the benefits package for the upcoming year.

The format of the paper is to be as follows:
o Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.
o Type the question followed by your answer to the question.
o In addition to the five to seven (5-7) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructors name, the course title, and the date.

Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.



The assignment will be graded using the following rubric:

Outcomes Assessed Describe the marketing research process and market segmentation strategies.
Describe the concept of relationship marketing and the distinction between satisfaction and loyalty.
Use technology and information resources to research issues in health care marketing.
Grading Rubric for Assignment #4 ??" The Consumer

Criteria 0
Unacceptable 20
Developing 30
Competent 40
Exemplary
1. Describe the selection process you would use to make the most cost-effective and employee-friendly decision.
Did not complete the assignment or inaccurately the selection process you would use to make the most cost-effective and employee-friendly decision; omitted and/or included irrelevant information. Described with less than 70% accuracy, thoroughness, and logic. Partially described the selection process you would use to make the most cost-effective and employee-friendly decision; omitted some key information. Described with 70-79% accuracy, thoroughness, and logic. Sufficiently described the selection process you would use to make the most cost-effective and employee-friendly decision.
Described with 80-89% accuracy, thoroughness, and logic. Fully described the selection process you would use to make the most cost-effective and employee-friendly decision.
. Described with 90-100% accuracy, thoroughness, and logic.
2. Identify the information you would need to make this decision.
Did not complete the assignment or inaccurately identified the information you would need to make this decision; omitted and/or included irrelevant information. Described with less than 70% accuracy, thoroughness, and logic. Partially identified the information you would need to make this decision; omitted some key information. Described with 70-79% accuracy, thoroughness, and logic. Sufficiently identified the information you would need to make this decision. Described with 80-89% accuracy, thoroughness, and logic. Fully identified the information you would need to make this decision. Described with 90-100% accuracy, thoroughness, and logic.
3. Discuss the ramifications of your decision on employees.
Did not complete the assignment or inaccurately discussed the ramifications of your decision on employees; omitted and/or included irrelevant information. Described with less than 70% accuracy, thoroughness, and logic. Partially discussed the ramifications of your decision on; omitted some key information. Described with 70-79% accuracy, thoroughness, and logic. Sufficiently discussed the ramifications of your decision on employees. Described with 80-89% accuracy, thoroughness, and logic. Fully discussed the ramifications of your decision on employees. Described with 90-100% accuracy, thoroughness, and logic.
4. Evaluate the factors that influence your selection of a package.
Did not complete the assignment or insufficiently evaluated the factors that influenced your selection of a package; omitted and/or included irrelevant information. Described with less than 70% accuracy, thoroughness, and logic. Partially evaluated the factors that influenced your selection of a package; omitted key information. Described with 70-79% accuracy, thoroughness, and logic. Sufficiently evaluated the factors that influenced your selection of a package. Described with 80-89% accuracy, thoroughness, and logic. Fully evaluated the factors that influenced your selection of a package. Described with 90-100% accuracy, thoroughness, and logic.
5. Analyze to what extent the cost of the program influences your decision.
Did not complete the assignment or insufficiently analyzed to what extent the cost of the program influenced your decision; omitted and/or included irrelevant information. Described with less than 70% accuracy, thoroughness, and logic. Partially analyzed to what extent the cost of the program influenced your decision; omitted some key information. Described with 70-79% accuracy, thoroughness, and logic. Sufficiently analyzed to what extent the cost of the program influenced your decision. Described with 80-89% accuracy, thoroughness, and logic. Fully analyzed to what extent the cost of the program influenced your decision Described with 90-100% accuracy, thoroughness, and logic.
6. Explain possible alternatives if you were to choose not to participate in the benefits package for the upcoming year. Did not complete the assignment or insufficiently explained possible alternatives if you were to choose not to participate in the benefits package for the upcoming year; omitted and/or included irrelevant information. Described with less than 70% accuracy, thoroughness, and logic. Partially explained possible alternatives if you were to choose not to participate in the benefits package for the upcoming year; omitted key information. Described with 70-79% accuracy, thoroughness, and logic. Sufficiently explained possible alternatives if you were to choose not to participate in the benefits package for the upcoming year Described with 80-89% accuracy, thoroughness, and logic. Fully explained possible alternatives if you were to choose not to participate in the benefits package for the upcoming year Described with 90-100% accuracy, thoroughness, and logic.
7. Clarity
Did not complete the assignment or explanations are unclear and not organized.
(Major issues) Explanations generally unclear and not well organized.
(Many issues) Explanations generally clear and/or organized. (Minor issues) Explanations very clear and well organized.
(Added helpful details)
8. Writing ??" Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.
Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Major issues) Had 6-7 different errors in gramar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Many issues) Had 4-5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Minor issues) Had 0-3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage.

Assignment 5 ??" Product, Price, Distribution, and Promotion

You have recently been hired as the Vice President of Marketing of a hospital in your geographic area. It has been determined that specialization will be the direction the hospital will take. You have been asked to research options for regional specialization (e.g., cardiac, cancer, womens health, etc.) that will result in a higher profit margin for the hospital. Ultimately, the hospital will adopt only one specialty.

In a four to five (4-5) page paper, describe how you would handle this selection process from each of these points of view.
1. Identify a specialty that fits for your geographic area and justify your selection.
2. Indicate what level of intensity would promote this transition effectively, keeping in mind those physicians, employees, and consumers who will be affected by the change. Provide support for your answer.
Based on the level of intensity chosen above, create a promotional strategy that includes the following:
3. The internal communication / promotion to employees.
4. The external communication / promotion to the community.
5. The external communication / promotion to potential and future patients.

The format of the paper is to be as follows:
o Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.
o Type the question followed by your answer to the question.
o In addition to the four to five (4-5) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructors name, the course title, and the date.

Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.



The assignment will be graded using the following rubric:

Outcomes Assessed Identify the varying levels of distribution intensity and the considerations in implementing each alternative.
Identify the alternative components of the promotional mix and their respective values.
Use technology and information resources to research issues in health care marketing.
Grading Rubric for Assignment #5 - Product, Price, Distribution, and Promotion

Criteria 0
Unacceptable 20
Developing 30
Competent 40
Exemplary
1. Identify a specialty that fits for your geographic area and justify your selection.
Did not complete the assignment or did not identify a specialty that fits for your geographic area and justify your selection; omitted key information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic. Partially identified a specialty that fits for your geographic area and justify your selection; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic. Sufficiently identified a specialty that fits for your geographic area and justify your selection. Completed with 80-89% accuracy, thoroughness, and logic. Fully identified a specialty that fits for your geographic area and justify your selection. Completed with 90-100% accuracy, thoroughness, and logic.
2. Indicate what level of intensity would promote this transition effectively and support your answer. Did not complete the assignment or did not indicate what level of intensity would promote this transition effectively and supported your answer; omitted key information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic. Partially indicated what level of intensity would promote this transition effectively and supported your answer; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic. Sufficiently indicated what level of intensity would promote this transition effectively and supported your answer. Completed with 80-89% accuracy, thoroughness, and logic. Fully indicated what level of intensity would promote this transition effectively and supported your answer. Completed with 90-100% accuracy, thoroughness, and logic.
3. Create a promotional strategy that includes the internal communication / promotion to employees.
Did not complete the assignment or did not create a promotional strategy that includes the internal communication / promotion to employees; omitted key information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic. Partially created a promotional strategy that includes the internal communication / promotion to employees; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic. Sufficiently created a promotional strategy that includes the internal communication / promotion to employees. Completed with 80-89% accuracy, thoroughness, and logic. Fully created a promotional strategy that includes the internal communication / promotion to employees. Completed with 90-100% accuracy, thoroughness, and logic.
4. Create a promotional strategy that includes the external communication / promotion to the community. Did not complete the assignment or did not create a promotional strategy that includes the external communication / promotion to the community; omitted key information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic. Partially created a promotional strategy that includes the external communication / promotion to the community; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic. Sufficiently created a promotional strategy that includes the external communication / promotion to the community. Completed with 80-89% accuracy, thoroughness, and logic. Fully created a promotional strategy that includes the external communication / promotion to the community. Completed with 90-100% accuracy, thoroughness, and logic.
5. Create a promotional strategy that includes the internal communication / promotion to potential and future patients. Did not complete the assignment or did not create a promotional strategy that includes the internal communication / promotion to potential and future patients; omitted key information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic. Partially created a promotional strategy that includes the internal communication / promotion to potential and future patients; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic. Sufficiently created a promotional strategy that includes the internal communication / promotion to potential and future patients. Completed with 80-89% accuracy, thoroughness, and logic. Fully created a promotional strategy that includes the internal communication / promotion to potential and future patients. Completed with 90-100% accuracy, thoroughness, and logic.
6. Clarity
Did not complete the assignment or explanations are unclear and not organized.
(Major issues) Explanations generally unclear and not well organized.
(Many issues) Explanations generally clear and/or organized. (Minor issues) Explanations very clear and well organized.
(Added helpful)
7. Writing ??" Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.
Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Major issues) Had 6-7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Many issues) Had 4-5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Minor issues) Had 0-3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage.

Part 1
In this module you will return again to the review article that you read in module 3 (DeLorme, D.E., Huh, J., Reid, L.N., & An, S. (2010) The state of public research on over-the-counter drug advertising. International Journal of Pharmaceutical and Healthcare Marketing, 4(3), 208 ??" 231.), and the McGuire (1997) (see attached) article, to prepare a paper in which you:
Generate and justify novel research questions and hypotheses using heuristics and existing theory.
Assignment Expectations
In the review article that you read in module 3, identify one research question and one hypothesis that interests you.
Select three heuristics from those provided in the McGuire (1997) article. The choice of the heuristics is yours to make, but try to select those that will work for you and help you to exercise your creative thinking.
Briefly explain what each heuristic that you chose means.
For the research question that you identified in the review article, use the heuristics you selected to create two novel research questions. Use a different heuristic to create each one.
For the hypothesis that you identified in the review article, use the heuristics you selected to create two novel hypotheses. Use a different heuristic to create each one.
For each new research question and hypothesis that you create, briefly explain why it is new or novel, and how it relates to existing theory and empirical research covered in the review article.
Discuss which heuristic was most useful or effective for you, and why.
General Expectations
1. Length: 3-4 pages of double-spaced, 12-point font text, plus cover, reference page, and appendix.
2. Structure: Narrative style.
3. Citations: Support each point that you make with a citation.
4. Style: APA format.
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Part 2
Select and justify the need for a research topic, a research question related to it, and the relevant literature to support it.
Assignment Expectations
1. You developed novel research questions and hypotheses related to the review article that you read in module 3. Based upon your understanding of that article's research topic, the research questions and hypotheses that you created, select ONE of your proposed research questions.
2. Find 3-4 peer-reviewed, high-quality theoretical and/or empirical journal articles that support the importance of and need for your specific research topic and question. If your review article was published more than 3-4 years ago, make sure you search for relevant articles published since then, as well as for articles that were published before it.
3. Describe the way(s) in which each of the articles that you found provides support for the need for your research topic and question. Overall, describe and justify the need for your proposed research topic and the research question that you propose in relation to it.
4. Please copy and paste the references and abstracts for the 3-4 articles that you identified into an appendix.
General Expectations
5. Length: 3-4 pages of double-spaced, 12-point font text, plus cover, reference page, and appendix.
6. Structure: Narrative style.
7. Citations: Support each point that you make with a citation.
8. Style: APA format.


There are faxes for this order.

Customer is requesting that (superduper68) completes this order.

Choose an existing organization, such as a diabetes clinic, cardiac rehabilitation center, prenatal clinic, or hospital. Write a 1,050- to 1,400-word paper on the organization of your choice.
Include the following in your paper:

1. Describe the four Ps (product, price, place, promotion) and explain how and why they are important to the success of the organization.
2. Examine the relationship between the organization?s marketing and its partnerships. Explain how and why those partnerships are valuable to the organization.
3. Determine the target market, including demographics, psychographics, and data from the general area in which the organization is located. Explain why understanding target market is vital to a successful marketing plan.
The paper:
? Identifies an existing organization as a real-life example.
? Describes the four Ps of the organization.
? Addresses the importance of the four Ps to the success of the organization.
? Examines the relationships between the organization and its partnerships.
? Explains the value of partnerships as it relates to health care marketing.
? Describes the organization?s target market including demographics, psychographics, and data from the general area in which the organization is located.
? Explains why understanding the target market is vital to a successful marketing plan.
? The paper is 1,050 to 1,400 words in length.
? The content is organized, develops a central theme or idea, is comprehensive, and flows logically.
? Paragraph transitions are present, logical, and maintain the flow throughout the paper.
? Sentences are clear, well constructed, strong, and varied.
? Major points are clear and specific examples are used.
? The paper?including the title page, reference page, tables, and any appendices?is consistent with APA guidelines as directed by the facilitator. The paper is laid out with effective use of headings, font styles, and white space.
? Rules of grammar, usage, and punctuation are followed; spelling is correct.

This report is for my healthcare marketing group project. We have decided to do our project on Google glasses. my piece of the assignment I WILL BE WRITING ON THE MARKET BOTH QUALITATIVE AND QUANTITATIVE AND WILL DO ALSO THE TREND ANALYSIS. THE QUALITATIVE SHOULD INVOLVE ; WHO OR WHAT KINDS OF ORGANIZATIONS COULD BE CONSIDERED PROSPECTS FOR THIS PRODUCT /SERVICE? (3PAGES)

QUANTITATIVE : WHAT IS THE POTENTIAL MARKET FOR THIS PRODUCT 0R SERVICE?(3 PAGES)

TREND ANALYSIS: BASED ON THE HISTORY OF THIS PRODUCT / SERVICE WHERE DOES THE COMPANY APPEAR TO BE HEADED?(3 PAGES)

COURSE OBJECTIVES:

Your course of study at the Sy Syms School of Business, along with this research that explores the theoretical framework of your business major/concentration, provides you with a solid foundation to meet the challenges of your chosen career path. Your senior research will synthesize and integrate theoretical, technical and empirical research that has been conducted by practitioners and scholars in management and marketing. You are required to develop a research question, hypotheses, and a method for testing it. This will include a review of the current literature, development of research themes or hypotheses, and marketing strategy and future research suggestions.

REVISION

Revision is the heart of the writing process?the means by which ideas emerge and evolve and meanings are clarified. It is a process of developing and improving a piece of writing. It is not an indication that you have failed to do it right the first time. Through this process of revision not only will this current paper improve, but you will learn a skill that you can take with you on any endeavor.

REQUIREMENTS:

You are required to write a quality paper no shorter than 25 pages, no longer than 50 pages (excluding the references). The references must contain a minium of 12 academic journal articles (see examples listed below). It is also advisable that the references contain any current business literature.

ORGANIZATION OF PAPER

Papers should be typed double-spaced (including references and footnotes) and stapled, with pages numbered consecutively throughout the paper. The abstract should be on page roman numeral i and the table of contents should be on roman numeral page ii. The introduction begins on page 1.

The paper should have one inch margins all around. The font should be Times New Roman 12 pt. It is required that the paper include subheadings to aid the reader. Be careful that no subheadings are left dangling at the end of a page.

Proportional spaced type should not be used. Ragged right margin is preferred.

First Page: Cover/title page (sample included)
Second Page: Abstract (100 words or less that substantively summarizes the article.) Page # i
Third Page: Table of Contents (sample included) Page # ii
Next: List of Tables (if necessary) page # iii
Next: List of Figures (if necessary) page # iv
Next: The text, with major headings in all capital letters and bold, centered on the page, subheadings in capital and lowercase letters centered on the page (no bold), and tertiary headings in capital and lower-case letters, bold, flush with the left margin.

Introduction (page 1). This section should introduce and justify why you have decided the study the topic. The last paragraph in this section should tell the reader what is coming next (e.g., summarize the table of contents).

Literature Review. This section reviews previous academic and business literature that is relevant to the topic and development of the hypotheses or themes. You must review 10-12 academic articles and develop or discuss a theory base for your hypothesis or themes.

Hypotheses. State your hypothesis or themes for a qualitative study. Hypothesis should be stated in the following form:

Therefore, the first hypothesis can be stated:

H1: Consumer regret has a negative influence on repurchase intentions, and satisfaction has a positive influence on repurchase.

In addition, the preceding discussion leads the second hypothesis:

H2: Consumer regret has no influence on complaint intentions, whereas satisfaction has a negative influence on complaint intentions.

Thus, the following hypothesis is proposed:

H3: Consumer regret has a negative influence on satisfaction.

Method and Measurement. Describe a study that can be used to measure the hypotheses developed in the paper. For example, an experiment, a survey, or observational research can be proposed. Discuss the independent and dependant variables. Are there any established scales to measure these variables? How can the hypotheses be tested?

Marketing Strategy Suggestions. What can you suggest to marketers if the hypotheses are confirmed?

Conclusions, implications, future study suggestions
References (see below)
Appendix (All articles)

ADDITIONAL HELPFUL HINTS:

Try to avoid the use of the following words: I, me, you, get, got.
When summarizing the journal articles, use proper cites.

REFERENCE CITATIONS IN TEXT:

The following is an opening paragraph from an article in the Journal of Consumer Research. Please note the method for citations in the text.

Numerous researchers have suggested that we are currently experiencing a fundamental transformation in the practice of marketing (Deighton 1996; Forrest and Mizerski 1996). Technology is recognized as the driving force behind this transformation; more specifically, a combination of computing, database, and network technology is making it not only technically possible but also economically advantageous for companies to cultivate long-term, personalized relationships with individual customers on a relatively large scale (Pine 1993; Schwartz 1997). As a result, a growing number of researchers and practitioners are de-emphasizing mass production and broadcast marketing in favor of relationship building, customized production, and one-to-one marketing (Fournier 1998; Peppers and Rogers 1993, 1997).

Citations are by author?s last name and date of publication enclosed in parentheses without punctuation:

(Cohn 2000).

Multiple citations are listed alphabetically and separated by semicolons:

(Pine 1993; Schwartz 1997)

Multiple citations by the same author are separated by a comma:

(Peppers and Rogers 1993, 1997)

Preferably, the citation should stand just within a punctuation mark. If this is impractical, it should be inserted at a logical break in the sentence. When it is necessary to reference a particular page, section, or equation, the page number should be placed within the parentheses:

(Andreasen 1984, p. 785).



THE REFERENCE LIST:

References must be double spaced with a hanging indent and begin on a new page following the text. The reference list is not intended to serve as a bibliography; all unnecessary, redundant, or tangential references should be eliminated. Each reference should be cited in the text at an appropriate place. Do not include uncited works in the reference list. You are required to consult a minimum of 12 academic journal articles. In addition, you are encouraged to consult business publications.

Include first names of all authors and editors. Authors whose first names never appear in print can be left with initials only.

List references alphabetically by last name of the first author. Subsequent authors in the entry are listed by first and last name. Articles by a single author precede coauthored works by that author.

Periodicals: List author name(s), including first names(s), publication date, article title in quotes, unabbreviated name of the periodical underlined, volume number, issue designation (month, season, or number, in that priority), and full page numbers:

Sherry Jr., John F. (1983), "Gift Giving: An Anthropological Perspective," Journal of Consumer Research, 10 (September), 157-168.

Rudd, Joel and Frank J. Kohout (1983), "Individual and Group Consumer Information Acquisition in Brand Choice Situations," Journal of Consumer Research, 10 (December), 303-309.

Books: List author names(s), including first name(s), publication date, book title underlined, place of publication, and name of publisher:

Cheal, David (1988), The Gift Economy. (New York: Routledge).

Excerpts from books: List author name(s) including first name(s), publication date, article/chapter title in quotes, book title underlined, editor(s), place of publication, name of publisher, and excerpt page numbers:

Ozanne, Julie L. And Laurel Anderson Hudson (1989), "Exploring Diversity in Consumer Research," in Interpretive Consumer Research, (ed.) E.C. Hirschman, (Provo, UT: Association for Consumer Research), 1-9.

Journal article on the Web:

American survey: the jam- and- Perrier budget. (1996, September 28). Economist, 340 (7985). [online]. (Accessed: November 16, 1996) Available: http://www.economist.com/issue/28-09-96/am3063.html.


Corporate report in print:

Robert Mondavi Corporation. Form 10-K, for the fiscal year ended June 30, 1995.

Corporate report on Lexis-Nexis:
Robert Mondavi Corporation. Form 10-K, for the fiscal year ended June 30, 1995. [online]. (Accessed: September 30, 1996) Available: Lexis-Nexis Academic Universe.

Nestle SA, Switzerland. (1995 report) [online]. (Accessed: September 30, 1996) Available: Lexis-Nexis Academic Universe.

Company Web site

Ben & Jerry's. (1998). [online] (Accessed: January 20, 1998) Available: http://www.benjerry.com/.

Report from STAT-USA Web site

Mexico - Women's Apparel - Market Research Report ISA 9504. (April 1995) [online]. (Accessed: September 30, 1996) Available: http://www.stat-usa.gov/BEN/inqprogs1/webdoc.cgi/public/market/9660?mexico.

Additional citation style examples may be found on the Web itself. Here are some sites that offer suggestions for citing Internet sources.

Electronic Style: A Guide to Citing Electronic Information:

http://www.uvm.edu/~ncrane/estyles/

Guidelines for Citing Internet Sources (APA)

(http://www.beadsland.com/weapas/)

APA Style Guide (Access Indiana Teaching & Learning Center)

http://www.apa.org/journals/webref.html#Web Site

SOURCES:

How to use Remote Access to access Proquest.
www.yu.edu
libraries
Pollack or Hedi Steinberg
remote access
ID (your bar code from yu id card)
Password (first time users-YULIS) you will be prompted to change it
databases
business and economics
abi inform/proquest
In search methods click on Guided
Choose your search terms carefully.
Possible Sources:
American Demographics
American Economic Review
British Journal of Marketing
Business Horizons
Columbia Journal of World Business
European Journal of Marketing
Harvard Business Review
International Journal of Advertising
International Journal of Research in Marketing
Journal of Advertising Research
Journal of Advertising
Journal of Applied Business Research
Journal of Business Research
Journal of Business Ethics
Journal of Consumer Marketing
Journal of Consumer Research
Journal of Direct Marketing
Journal of Economic Psychology
Journal of Health Care Marketing
Journal of Interactive Marketing
Journal of International Business Studies
Journal of Macromarketing
Journal of Management
Journal of Management Studies
Journal of Marketing
Journal of Marketing Research
Journal of Personal Selling and Sales Management
Journal of Personality
Journal of Personality and Social Psychology
Journal of Professional Services Marketing
Journal of Promotion Management
Journal of Public Policy & Marketing
Journal of Retailing
Journal of the Academy of Marketing Science
Psychology and Marketing

Some Helpful Links to Sources:
www.demographics.com
www.knowthis.com
http://marketing.kub.nl/journal1.htm

How to Begin:

Meet with Dr. Cohn to discuss topics.
Discuss search terms
Hand in Initial Form.
Select a topic: search a computerized database for related articles; select articles and draft an outline; (i.e. a one-page proposal).
Once approved, develop hypotheses, research and begin drafting your paper. Don't miss your deadlines! Remember that you can expect the paper to be returned to you for revisions.


Topic Suggestions: (or think one up yourself. The more interesting the topic is to you the easier time you will have researching and writing the paper)

Advertising effectiveness
Attitude formation
Branding
Business ethics
Competitive advantage
Consumer behavior
Consumer preferences
Consumerism
Coupons
Cultural differences
Direct marketing
Family decision making
Gender
Generation X
Gift giving (e.g. Christmas gifts, business gifts)
Green Marketing
Health care marketing
Innovation
Internet marketing
Motivation
New product management
Pricing
Private brands
Product placement
Relationship marketing
Reference group influence
Salesperson gifts and bribes
Service marketing
The elderly consumer

Sample Table of Contents

TABLE OF CONTENTS


Page

ABSTRACT................................................................................................................................i
LIST OF TABLES ....................................................................................................................ii
INTRODUCTION .....................................................................................................................1
LITERATURE REVIEW
Background ...................................................................................................................5
Definition and Discussion of the First Variable...............................................................10
Definition and Discussion of the Second Variable...........................................................15
Hypothesis 1..................................................................................................................20
Definition and Discussion of the Third Variable..............................................................21
Hypothesis 2..................................................................................................................22
METHOD
Experimental or Survey Design......................................................................................23
Subjects or Respondents ...............................................................................................26
Measurement ................................................................................................................29
DISCUSSION .........................................................................................................................35
Marketing Strategy .......................................................................................................40
Future Research ............................................................................................................45
CONCLUSIONS ......................................................................................................................48
REFERENCES..........................................................................................................................51
APPENDIX 1



Sample title page





CONSUMER GIFTING:
A PHENOMENOLOGICAL STUDY OF
HUSBANDS AND WIVES AFTER THE BIRTH OF THE FIRST CHILD

Marketing is an activity that is closely linked to successful business operations.

Differentiate between marketing in a business industry of your choice to marketing within the health care industry. Be sure to discuss the key roles, the impact of the external environment, etc. within each industry.

As a health care professional, develop a process you could use to help people address the issues presented by customer wants and needs. Discuss how this process would directly impact main stakeholder groups.

Debate the need for marketing hospitals and clinics.

Medical care is medical care to many. Assume you were a health care marketer for a clinic. Develop a statement of differentiation that demonstrates the advantage of your clinic over other clinics.

Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.

Describe the scope of strategic marketing planning and the impact the five environmental forces have on organizational strategy.

Identify the external and internal factors that influence consumer decision making.

Use technology and information resources to research issues in health services strategic marketing.

Healthcare Management.

Our week objective is "Construct marketing and communication strategies aligned with a practices vision that promote the practice and ensure appropriate customer service from reception to service delivery".


Part A. Pretend that this question answered three (3) different students:

"What communication strategies will you direct promoting the practice and ensuring appropriate customer service from reception to service delivery?"

1) First student - at least 600 words and must include 3 online sources (if it is possible, 2 out of 3 peer reviewed). Response should adhere to APA guidelines, including the citation of secondary sources.

2) Second student - at least 300 words and must include 1 online source (if it is possible, it should be peer reviewed). Response should adhere to APA guidelines, including the citation of secondary sources.

3) Third student - at least 300 words and must include 1 online source (if it is possible, it should be peer reviewed). Response should adhere to APA guidelines, including the citation of secondary sources.

************************************************************************************************************************************

Part B. Reflect on what you have learned from this question and how you can incorporate what you learned into the workplace. (300 words).

*************************************************************************************************************************************
ATTN:

1) Please, identify each student answer. Try not to make answers to look alike. Answer in paragraphs, not in essay type format.

2) Use only online sources (!) and free accessible web sites. Do not use any payable libraries or websites, where you need to log in to view the articles, since I need to go over and review the articles! Please include the link in the references.

Thank you.

Marketing plan for a healthcare staffing agency with one office in the metro area and one in the suburban area. Would be dealing specifically in the healthcare industry and providing jobs for only those in the medical field. The company intends on helping to staff in home care opportunities, nursing homes, local hospitals and hospice centers in these two areas. It is intended to have two location to serve the metro area as well as suburban areas. The recruitment levels will encompass entry level to experiences healthcare providers including nurses.

Marketing Plan Outline


I. Executive Summary

A high-level summary of the marketing plan.

II. The Challenge

Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.

III. Situation Analysis

Company Analysis

Goals
Focus
Culture
Strengths
Weaknesses
Market share

Customer Analysis

Number
Type
Value drivers
Decision process
Concentration of customer base for particular products

Competitor Analysis

Market position
Strengths
Weaknesses
Market shares

Collaborators

Subsidiaries, joint ventures, and distributors, etc.

Climate

Macro-environmental PEST analysis :

Political and legal environment
Economic environment
Social and cultural environment
Technological environment

SWOT Analysis

A SWOT analysis of the business environment can be performed by organizing the environmental factors as follows:

The firm's internal attributes can be classed as strengths and weaknesses.
The external environment presents opportunities and threats.


IV. Market Segmentation

Present a description of the market segmentation as follows:
Segment 1

Description
Percent of sales
What they want
How they use product
Support requirements
How to reach them
Price sensitivity


Segment 2
.
.
.


V. Alternative Marketing Strategies

List and discuss the alternatives that were considered before arriving at the recommended strategy. Alternatives might include discontinuing a product, re-branding, positioning as a premium or value product, etc.

VI. Selected Marketing Strategy

Discuss why the strategy was selected, then the marketing mix decisions (4 P's) of product, price, place (distribution), and promotion.
Product

The product decisions should consider the product's advantages and how they will be leveraged. Product decisions should include:

Brand name
Quality
Scope of product line
Warranty
Packaging

Price

Discuss pricing strategy, expected volume, and decisions for the following pricing variables:

List price
Discounts
Bundling
Payment terms and financing options
Leasing options

Distribution (Place)

Decision variables include:

Distribution channels, such as direct, retail, distributors & intermediates
Motivating the channel - for example, distributor margins
Criteria for evaluating distributors
Locations
Logistics, including transportation, warehousing, and order fulfilment

Promotion

Advertising, including how much and which media.
Public relations
Promotional programs
Budget; determine break-even point for any additional spending
Projected results of the promotional programs


VII. Short & Long-Term Projections

The selected strategy's immediate effects, expected long-term results, and any special actions required to achieve them. This section may include forecasts of revenues and expenses as well as the results of a break-even analysis.

VIII. Conclusion

Summarize all of the above.

Appendix

Healthcare institutions are seeking new channels of distribution in order to reach out to consumers.

Considering these possible new channels of distribution, respond to the following discussion questions.

1. How would you evaluate the impact of these alternative means of reaching out to patients on healthcare cost and quality of service?


2. How and why have these new channels of healthcare distribution arisen? What problem(s) do these new channels solve or attempt to solve? Explain, using at least three examples.


3. How might these marketing-channels influence the debate on mandatory company healthcare insurance requirements?

health information technology has greatly increased the opportunity for the exchange of meaningful data and information across health care system . however, in order for that to successfully occur, care must be taken to ensure that patient data is entered in a manner that allows for that information to retain its meaning across different systems.
Assess then importance of standardized terminologies used to document patient care.
apply the data, in formation, knowledge, and wisdom continuum.

Healthcare Finance.

I do not want writer Pheelyks. I WOULD EITHER Cathii OR Tal9186 TO DO THIS WRITING. pLEASE, i CANNOT GO PAST THE DEADLINE SO IF THERE'S ANYTHING THAT WILL CAUSE A DELAY, PLEASE CONTACT ME AS SOON AS POSSIBLE.



Cases in Healthcare Finance Front Street Hospital: Uninsured Charges and Collections. Pages 235 ? 237.
a) Uninsured Charges and Collections: Review the case in the Front Street Hospital in Cases in Healthcare Finance casebook (page 235). Respond to the questions presented throughout the case. The total length of your responses should be about 2 pages (500 words).

Cases in Healthcare Finance Westwood Imaging Centers: Payment for Referrals. Pages 239 ? 241.
b) Payment for Referrals: Review the case in the Westwood Imaging Centers in Cases in Healthcare Finance casebook (page 239). Respond to the questions presented throughout the case. The total length of your responses should be between about 2 pages (500 words).
Note: All the two cases do not require computations. You will submit written reports only.

(Marketing Forces and Diversification)

1.Assess the various marketing activities and their success in your chosen hospital or health care clinic.

2.Describe whether the hospital has a marketing plan.

3. Is it effective?

4. How does it relate to the hospital's level of performance in terms of quality of care and financial viability.

Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, prepare a 1,400- to 1,750-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:



1. Target Market

a. What is a target market?

b. What is the target market of the product or service selected?

c. What is the importance of selecting a target market?

d. What issues and questions should be considered when selecting and managing a target market?

2. Branding

a. What is a brand?

b. Why is branding important?

c. After selecting a current, common health care brand, address the following:

i. What images or thoughts do you relate to that brand?

ii. Does the branding appeal to the market? Do those images influence the consumer?s decision to buy or use that brand?

iii. Is the product successful?

iv. What is the profitability of the product and what is the affect on the bottom line?

v. If this was your product or service, what would you do differently?

3. Include at least four scholarly references.

Healthcare Management.

Our week objective is "Construct marketing and communication strategies aligned with a practices vision that promote the practice and ensure appropriate customer service from reception to service delivery".

So, pretend that this question answered two (2) different students:

"How will you promote the practice, marketing to potential new clients?"

1) First student - at least 600 words and must include 3 online sources (if it is possible, 2 out of 3 peer reviewed). Response should adhere to APA guidelines, including the citation of secondary sources.

2) Second student - at least 300 words and must include 1 online source (if it is possible, it should be peer reviewed). Response should adhere to APA guidelines, including the citation of secondary sources.

*************************************************************************************************************************************
ATTN:

1) Please, identify each student answer. Try not to make answers to look alike. Answer in paragraphs, not in essay type format.

2) Use only online sources (!) and free accessible web sites. Do not use any payable libraries or websites, where you need to log in to view the articles, since I need to go over and review the articles! Please include the link in the references.

Thank you.
Customer is requesting that (Oriented) completes this order.

(Marketing Wellness and Prevention)

you evaluate the existing wellness and prevention marketing program of the health care organization.

Part A) Assess the marketing strategy of the health care organization with respect to wellness and prevention. What are the limitations to the current approach?

Part B) Describe how you would improve the wellness and prevention marketing program. If your selected organization does not currently have a wellness and prevention program, then describe instead how you would market it.

just for your info;

Trends in Wellness & Prevention Marketing

The movement away from acute care toward prevention and wellness is leading hospitals and health systems towards a concomitant emphasis on making wellness a fundamental part of their strategic platforms.

According to Chuck Reynolds, a principal at the Benfield Group (a health care consulting firm based in St. Louis), wellness and prevention can be used in several strategic ways:

Retail opportunities

Community health improvement

Wellness as a marketing tool

Clinical integration and continuum expansion

Health risk management.

Most health care organizations are not looking at wellness and prevention strategically and are missing opportunities, according to Reynolds. They may conduct health fairs for corporations, for example, but their efforts are fragmented.

According to Levy (2007), marketing wellness is largely about motivating individuals properly towards changing their behaviors. Of those who work in marketing at healthcare companies, Levy says that "marketing skills are needed to encourage, incentivise and motivate people to engage in prevention and wellness activities".


Customer is requesting that (Dhj2385) completes this order.

Assume you are a chief administrator of a health care organization. You are having a meeting with the Board in two weeks. In preparation for the meeting, you reviewed the current strategic positioning of your organization and the marketing plan. Select a health care Website for this assignment.


Describe the Website and state why you selected this specific organization.

1. Using the Product / Market Opportunity matrix model, create a matrix for this organization based on the information available and any other supporting documentation you can find on this organization.

2. Consider the segmentation used for the matrix you created, assess the viability of marketing to another segment.

Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA .

The specific course learning outcomes associated with this assignment are:
Describe the marketing research process and market segmentation strategies.
Identify the alternative components of the promotional mix and their respective values.
Use technology and information resources to research issues in health services strategic marketing.

Customer is requesting that (profdiggers) completes this order.