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The basic idea with their philosophy is to use the various forms of mediums to highlight the achievements of the facility. This will help to fuel long-term growth and innovation. At the same time, it is keeping the hospital at the forefront of medicine. When you put these different elements together, it is clear that their marketing plan is effective. (Gualiatri, 2011)
How does it relate to the hospital's level of performance in terms of quality of care and financial viability?
The marketing strategy has allowed the facility to improve the overall amounts of care that they are providing. This has helped them to expand the kinds of services that they are offering beyond that of the local community. As, they have formed various alliance with different national and international clinics to help provide high quality treatment services. This is a part of their basic philosophy to improve health care treatment as much as possible. When it comes to financial viability, this strategy helps to send more customers to the facility from further locations. This is because, they want to have the...
Over the course of time, this will cause an increase in: research grants, private funding and admissions at the facility. This will support long-term viability by ensuring that there are adequate levels of financing and earnings growth. ("Hospital Overview," 2011)
Clearly, MGH is able to use their marketing strategy to improve their image and build their reputation. These elements are important, because they have helped to make the facility known as one the best hospitals in the world. This will have a positive impact on demand and their levels of profitability.
Bibliography
Awards & Recognition. (2011). Mass General. Retrieved from: http://www.massgeneral.org/about/awards.aspx
Hospital Overview. (2011). Mass General. Retrieved from: http://www.massgeneral.org/about/overview.aspx
Gualiatri, J. (2011). Social Media Strategy. Kevin MD. Retrieved from: http://www.kevinmd.com/blog/2011/03/social-media-strategy-Massachusetts-general-hospital-mgh.html
Bibliography
Awards & Recognition. (2011). Mass General. Retrieved from: http://www.massgeneral.org/about/awards.aspx
Hospital Overview. (2011). Mass General. Retrieved from: http://www.massgeneral.org/about/overview.aspx
Gualiatri, J. (2011). Social Media Strategy. Kevin MD. Retrieved from: http://www.kevinmd.com/blog/2011/03/social-media-strategy-Massachusetts-general-hospital-mgh.html
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