Product Life Cycle Paper

Prepare a 1,400-2,100-word paper analyzing the life cycle of a product. In your analysis, include the following:

? Select a non-North American organization.

? Identify and describe one product that has reached its stage of maturity within the organization?s product offerings.

? Assess the available financial sources (public and private) in the home country to promote global investment for the selected product. (The country in which your selected organization is headquartered will be referred to as your ?home country?)

? Identify one optimal financing source (public or private) for the selected product and discuss its appropriateness.

? Assess the available financial sources (bilateral and multilateral) outside the home country to promote global investment.

? Identify one optimal financing source (bilateral or multilateral) for the selected product and discuss its appropriateness.

? Identify two foreign markets for this mature product, and discuss the possibility of extending this product?s life cycle in the selected markets.

Product Writing Assignment


Your writing assignment is about the television show, Glee. If you have never seen this show, you can read about it in the following two links. You do not have to watch this show or like it to do this Writing Assignment.

From Fox television:
http://www.fox.com/glee/about/

From Wikipedia:
http://en.wikipedia.org/wiki/Glee_%28TV_series%29

For this assignment, answer the following two questions.


Do you think that "Glee" is an effective brand name for this show? Why or Why not? Please be specific about your reasoning.
The first season of Glee is available on DVD now. (The first season of Glee has already been broadcast. Graph or verbally describe the product life cycle of this DVD. You do not have to indicate exact sales, but demonstrate the changes you expect to see in the graph or through the verbal description. You should a general idea of the time frame of the sales of this product. (There is not an exact right answer I am looking for here. As long as what you say makes logical sense, you will get credit for it.

Life Cycle Management Analysis
In this Assignment, you will practice using critical thinking skills. You will analyze a case by
conducting research, defining problems, and making recommendations. Remember to
suspend personal bias and judgment while investigating the multiple stages of product
strategies, and life cycle management.
Resources: Chapter 9 of Marketing: Real People, Real Choices

In recent times, a popular consumer electronics company, Apple Inc. has released a highdemand
product to the marketplace. The iPod portable MP3 player and iTunes interface
allow the user to quickly and easily purchase, download, and listen to music. As with any new
product in the marketplace, the Apple Inc. has taken steps to manage this product throughout
its marketing life cycle.
Write a 900 word paper analyzing how the company has managed each stage
of the product life cycle of the popular MP3 player. Determine which stage of the life cycle
the product is in currently. Defend why you feel the product is in the stage you identified.
The paper should include the following elements:
o A brief description of the products objectives and marketing strategies
o An analysis of the Introduction phase of the product
o An overview of how the company has managed or should manage the product
through the Growth stage
o A review of how the Maturity stage has impacted or will impact on the product
sales, profits, pricing, and marketing communication
o A prediction of the products decline in the marketplace
Summarize your paper by answering the following questions: Do you agree or disagree
with how each stage has been managed? What alternative approaches to life cycle
management would you suggest?
Include a recommendation for management of the next applicable stage of the product
life cycle.
Format the paper according to APA guidelines.

There are faxes for this order.

FOR WRITER
Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?

I will e-mail the previous two papers related to this assignment so you have the detail of the product for reference when I receive e-mail instructions. For whatever reason it wouldn't let me upload files.

What is the relationship between the position of a product in the product life cycle and the advertising strategy decisions made by managers?


What is the importance of understanding the product life cycle in terms of the three functions: marketing, operations, and finance? Explain.

Television, Inc. is producing voice activated televisions.

Describe the pace at which the product will move through the product life cycle and the factors that will affect its movement.

How will the product life cycle affect the marketing of a voice activated television?

References should only be journal sources. No direct quotations.

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. Incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.

Assignment Steps

Generate a minimum 700-word product strategy in Microsoft? Word.

Incorporate a product strategy that addresses the following:

At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).
How you will measure (what metrics will be used to determine success or failure) the marketing activities.
Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).
Address three elements of the Product and Promotion List (see below).
Product and Promotion List:
Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Direct Marketing
Public Relations/Strategies
Positioning


Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines

Answer each question separately with 200 words. Indicate each question. Back up each question with one online reference. Thank you.

DQ1 ??"Discuss the effect of shorter product life cycles on a companys planning process.

DQ2- Joint ventures are a way to manage transitions; they are an intermediate step on the way to something else. Explain the popularity of joint ventures.

DQ3- How will entry into a developing foreign market differ from entry into a relatively untapped market?

DQ4-Exporting can be either direct or indirect. With direct exporting the company sells to a customer in another county. Indirect exporting usually means that the company sells to a buyer (importer or distributor) in the home country who in turn exports the product. Customers include large retailers such as Wal-Mart or Sears, wholesale supply houses, trading companies, and others that buy to supply customers abroad.

Please provide an example of a company that implements direct or indirect exporting and provide supporting information.

Pick a product category and trace it through the Product Life Cycle. Be sure to pick a category of products (8-track players versus Sony 8-track players; or CD-Rom players versus Hitachi CD-Rom). If you name the brand, you have started too narrowly to cover a category. Begin by telling me what stage of the product life cycle the product category is currently in and tell me why it is in that stage. Essentially, what is going on with the various elements of the 4Ps that tell you it is in that stage of the lifecycle. For example, fast growth, or slow growth; many competitors versus few competitors; high amounts of advertising for exposure or lower amounts that are more targeted for reminders; what are the prices and how do they fit the characteristics of the stage. If you have examples of how the product has moved through other stages or has not yet reached a stage, that is also beneficial in showing why it is in a particular stage.

1) Evaluate two to four (2-4) weaknesses that are evident in Apple Inc organization's product life cycle. Generate a new product design and product selection, and then determine three (3) strategies that the organization needs in order to strengthen the operation. Provide support for the rationale.
2) Deteremine the key components of supply chain management for the company you have selected. Determine three (3) major issues that could affect the structuring, sourcing, purchasing, and the supply chain of Apple inc organization. Provide a solution to each issue.
3) Develop a total quality management tool that identifies and analyzes any future issues. Provide a rationale for developing the selected tool.
4) Analyze three 3 advantages in employing the just-in-time philosophy in the organization. Evaluate three to five (3-5) means in which the philisophy could potentially impact quality assurance. Provide specific examples to support your response.
5) Determine a qualitative and quantitative forecasting method for your operation. Next, create a table in which you identify the characteristics of the operation that relate to each method. Evaluate the strenghts and weaknesses of each method.

I would like fot the writer to complete the paper in Franklin Covey format. I will email some information that will assist the writer, in citing and writing a bibliography, in Franklin Covey format. I would like for the essay to answer the Discussion Question below:

Apply the Product Life Cycle Concept to a product or service of your organization and discuss the marketing implications for this stage of the PLC for this particular product/service.
There are faxes for this order.

Create the Product Life Cycle for your final marketing plan of Norton Anti-Virus.

The stages are: Development, Introduction, Growth, Maturity and Decline; use these as your section headings and bold them. Include a time line of how long (years) the product will be in each stage--remember this can be differ among product types. Good Website: http://www.netmba.com/marketing/product/lifecycle/

We will pay $250 for the completion of this order.

The aim of this assessment is to apply and critically analyse the concept of Sales Promotion.

Select a particular organisation and one of its products or a product line(iPod, iPhone, Red Bull, could be anything), and write a report in which you analyse how the strategies of your chosen element of the marketing mix (!!Sales Promotion!!) would change over the stages of the product life cycle.

You need to ensure that you take into account both the context and past marketing strategies of your organisation before providing your analysis you will lose marks if you suggest marketing mix strategies that do not FIT with the organisations previous marketing decisions.

Report Details
The report should include, but not be limited to, the following:
Executive Summary
Introduction
Summary of critical review (up to 30% of the total report)
Analysis (up to 60% of the total report)
Conclusion & Recommendations

Executive Summary
The summary should briefly describe the content of the report. It should cover the aims of the report, what was found and what, if any, action is called for. Aim for about 1/2 a page in length and avoid detail or discussion; just outline the main points. Remember that the summary is the first thing that is read. It should provide the reader with a clear, helpful overview of the content of the report. However, do not write this summary until you have written your report: it should be the last thing you prepare as it is a summary of your report.

Introduction
The introduction sets the scene for the main body of the report. The aims and objectives of the report should be explained, and you should provide brief details of your chosen organisation, justifying your choice.
Literature Review Summary
This should be written as a concise summary of the key points of your group presentation, the description of which is provided below.

Analysis
This section forms the main body of your report and is where you analyse how the strategies in your chosen marketing mix element change as the product goes through the life cycle (PLC). You should reflect critically on the impact of these changes, using the theories and concepts that you discussed in your presentation. Your points should be grouped and arranged in an order that is logical and easy to follow. Use headings and subheadings to create a clear structure for your material. As with the whole report, all sources used should be acknowledged and correctly referenced.

Conclusion
In this section you should make appropriate conclusions that are supported by the evidence and analysis of the report. For example, you could discuss the overall significance of what has been covered, and you may want to remind the reader of the most important points that have been made in the report or highlight what you consider to be the most central issues or findings. If appropriate, you could make thoughtful and practical recommendations. However, no new material should be introduced in the conclusion.

Submission of completed Report
Completed reports should be handed in to the Postgraduate office by midday on 20th February 2009 and send an electronic copy of the report to TurnItIn by the same deadline. The word count for this report is 2,500-3,000 words. Please state the word count (which excludes title, executive summary, references and any appendices) clearly on the report and on the submission sheet.

Referencing

http://www.ntu.ac.uk/llr/library/citingrefs.htm

We are looking for evidence of extensive reading around the subject, not just the module text, but other texts and academic journal articles too.

The study skills guide on how to acknowledge the work of others and avoid plagiarism will provide suggestions on the correct way to reference authors work within the body of your report.


The assignment for this module will have five broad assessment criteria which are weighted differently. Please note the difference in weighting. The final mark will reflect how well each criterion has been addressed.

1. Demonstrates an understanding of appropriate theoretical concepts
An indication of what is being looked for: you should effectively establish the context for the task set and clearly identify and understand the body of theory that is relevant for the subject under study. It is not necessary to present all theories, concepts and models in full detail, rather you should summarise the key areas and should assume that the reader is familiar with this material. You should endeavour to present a reasoned case for why certain theories/models are included/not included.
(20%)
2. Demonstrates an ability to evaluate the literature and synthesise
An indication of what is being looked for: You should provide an analytical and critically evaluative review which compares and contrasts differing perspectives and assesses them in order to develop and synthesise concepts which reflect your own viewpoint. Arguments should be well balanced and connections demonstrated between concepts.
(30%)
3. Application of theory to a chosen organisation
An indication of what is being looked for: You should be able to show in what ways the chosen organisation has attempted to make use of some of the key theoretical issues identified in the academic literature. Equally, it is expected that situations will be identified where these key issues/theories are not being adopted.
(20%)
4. Development of the argument/awareness of implications
An indication of what is being looked for: You should be able to show how the knowledge gained through the literature review can inform the thinking and practice of marketing managers.
(20%)
5. Presentation and referencing
An indication of what is being looked for: The work is consistently and clearly formatted and it ties together tightly as one complete document. Harvard referencing is accurate throughout.
(10%)

The following module learning outcomes for this module will be addressed specifically:-
a) Demonstrate a critical understanding of the marketing mix concepts, tools and techniques used to achieve the effective implementation of plans
b) Analyse and critically assess the operational role of marketing within a variety of organisations
c) Identify and use appropriate measurements to evaluate the effectiveness of marketing plans and activities
d) Create, apply and integrate an appropriate co-ordinated marketing mix in a particular context
e) Make analytical and judgmental recommendations based on an understanding of the organisational context and an evaluation of past marketing activities.
f) Demonstrate enhanced collaborative skills and provide evidence of effective and strategic performance in a group context.

Discuss the relationship between project life cycle and product/system life cycle. For this exercise, you may assume the spiral model for the product life cycle.

A persuasive report on product life cycle managment of electronic/electrical waste . The purpose of this report is to persuade the reader that current practices are valid and should be accepted in practice. The report must end with a conclusion that offers specific examples or definite information that supports the recommendation for adoption of electronic/electrical waste management practices. The topic summary will provide the foundation for these requirements. The report must include a cover sheet with an abstract, introduction with a well defined thesis statement, body of 7 pages, summary, conclusion, and recommendation. References must include 2 books, 2 government documents, 2 journals, 2 periodicals, and 2 internet sources, with at least 2 entries must be from print media at a minimum.

Intro to Operations Management Mod 3 ? SLP
Design of Goods and Services
Consider the organization you selected for Module 1. Integrate the concepts and operations management principles that you've been studying in this module and turn in your one to two page paper addressing the following questions:
1) How product design is applied in decision-making of that organization?
2) Can you describe a Product Life Cycles in the organization?
3) How different Issues for Product Development are applied in the organization?

Expectations:
1. Answer questions with clarity.
2. Show depth and breadth in your paper to enhance the quality of your paper.
3. Try your best to search in our library to find some papers/articles to support your argument and show them in the reference list.

Discuss the relationship between project life cycle and product/system life cycle. For this exercise, you may assume the spiral model for the product life cycle.

Go to http://www.prenhall.com/kotlervideo/12e/index.html and watch the short Accenture video

1. How did Accenture transfer the brand equity from its original name, Andersen Consulting, to the new company name?

2. Evaluate the Accenture brand name using any one or more of the six criteria (1. It should suggest something about the product's benefits & qualities 2. It should be easy to pronounce, recognize, and remember 3. The brand name should be distinctive 4. It should be extendable 5. The name should translate easily into foreign languages 5. It should be capable of registration and legal protection).

Got to http://www.prenhall.com/kotlervideo/12e/index.html and watch the short eGO video.

3. Describe eGOs design process. How is it similar to the process detailed in the chapter?

4. Visit eGOs website to learn more about products the company offers. What stage of the product life cycle is the eGO vehicle experiencing? What do you learn from eGos product development experience?

Please answer one brief paragraph per question.

Consider the organization you selected for Module 1. Integrate the concepts and operations management principles that you've been studying in this module and turn in your two to four page paper addressing the following questions :

1) How product design is applied in decision-making of that organization?

2) Can you describe a Product Life Cycles in the organization?

3) How different Issues for Product Development are applied in the organization?

Please answer the following short essay questions:

1) Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity.
(1 page)

2) Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage. (2 pages)

3) How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today? (2 pages)

4) What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed? (2 pages)

5) Define direct marketing and give some real world examples. (1 page)

_______
My notes:
Question 1 & 5 should be 1 page each. Cite two different references each- one should be Marketing Management (Kolter), the class textbook. Chapter 9 discusses Brand Equity. Chapter 15 discusses direct marking. Note: I only need 8 pages but I am purchasing 9 pages in case you need to write extra to wrap things up in any of the questions

Question 2,3,4 should be 2 pages each. Cite 3 different references for each. Use Mark. Management (Kotler) as one of the references for question 2 (pages 310 ??" 317).
I could not find any place in the textbook that covers question 3 and 4, but if you do, you can use the Kolter textbook as one of the references for question 3 & 4 also. If not, just use three outside references.

Please give at least one real world example for each question (at least 2 for question 5). And please do not use any bullet point format.
Ensure the references are credible online resources (not wikipedia, ehow, etc...) , that have a direct online link and do not require a password to access.

These sources should play only a minor role in the answer. If u use a direct quote please make sure to add commentary to it, to ensure it flows within the context of the essay.


Here is info for the book I mentioned above: Marketing Management by Philip Kotler and Kevin Lane Keller, 14th Edition, ISBN: 0-13-600998-0, Prentice Hall, Inc.
I will send the user/password info for this book shortly in the "talk to writer" section.
______
Here is the guidance from the instructor:

Complete the following short essay questions. These questions are open book and open notes. This examination will cover selected sections of the textbook. Graduate-level essays are to be written and will be used to measure the student's understanding of the course material. These must be in depth answers and not just a few colloquial paragraphs. Please make sure you write these answers/essays by conducting some research and citing both our text and external credible sources. It adds value to your discussion question answer and will certainly boost your points. Remember to answer the questions and don't go off topic. Please follow the APA form and style of writing.
____
Thanks Ziva!


Customer is requesting that (Ziva) completes this order.

Intro to Operations Management Mod 3 ? Case
Design of Goods and Services
Global firms like Regal Marine know that the basis for an organization's existence is the good or service it provides society. Great products are the keys to success. With hundreds of competitors in the boat business, Regal Marine must work to differentiate itself from the flock. Regal continuously introduces innovative, high-quality new boats. Its differentiation strategy is currently reflected in a product line consisting of 22 models. But why must Regal Marine constantly worry about designing new boats? The answer is that every product has a life cycle. Products are born. They live and they die. As Figure 5.1 shows, a product's life cycle can be divided into four phases: introduction, growth, maturity, and decline.



Figure 5.2 shows the four life cycle stages and the relationship of product sales, costs, and profit over the life cycle of a product. When Regal is developing a new model boat, it typically has a negative cash flow. If the boat is successful, those losses may be recovered and yield a profit prior to its decline. The life cycle for a successful Regal boat is three to five years.


To maintain this stream of innovative new products, Regal constantly seeks design input from customers, dealers, and consultants. Design ideas rapidly find themselves in Regal's styling studio, where Computer Aided Design (CAD) technology speeds the development process. A Regal design engineer can start with a rough sketch or even just an idea and use the graphic display power of CAD as a drafting board to construct the geometry of the new boat. The CAD system helps the designer determine engineering data such as the strength, dimensions, or weight. It also allows the designer to be sure all parts will fit together. Existing boat designs are always evolving as the company tries to stay stylish and competitive. Moreover, with life cycles so short, a steady stream of new products is required. A few years ago, the new product was the 3-passenger $11,000 Rush, a small, but powerful boat capable of pulling a water-skier. The next year, it was a 20-foot inboard-outboard performance boat with so many innovations that it won prize after prize in the industry. Then it was a redesigned 42-foot Commodore that sleeps six in luxury staterooms. With all these models and innovations, Regal designers and production personnel are under pressure to respond quickly.
By getting key suppliers on board early and urging them to participate at the design stage, Regal improves both innovations and quality while speeding product development. Regal finds that the sooner it brings suppliers on board, the faster it can bring new boats to the market. The first stage in actual production is the creation of the "plug," a foam-based carving used to make the molds for fiberglass hulls and decks. Specifications from the CAD system drive the carving process. Once the plug is carved, the permanent molds for each new hull and deck design are formed. Molds take about 4-8 weeks to make and are all handmade. Similar molds are made for many of the other features in Regal boats-from galley and stateroom components to lavatories and steps. Finished molds can be joined and used to make thousands of boats.

Please turn in a paper of one to two pages (page counting does not include cover and reference list) discussing the following questions,
1. How does the concept of product life cycle apply to Regal Marine products?
2. What strategy does Regal use to stay competitive?
3. What kind of benefits are Regal achieving by using CAD technology rather than traditional drafting techniques?

Expectations:
1. Answer questions with clarity.
2. Show depth and breadth in your paper to enhance the quality of your paper.
3. Try your best to search in our library to find some papers/articles to support your argument and show them in the reference list.

BUILD YOUR MARKETING PLAN : (TITLE: COOKIECRAZE) THIS A IMAGINARY COMPANY.
SEE BELOW IS THE INSTRUCTION THAT NEEDS TO THIS COMPANY



1. - Fine tune your product strategy and identify points of difference of the product and generate ideas for new products.

2.- Identify stage in product life cycle, marketing mix, branding and packaging strategies.

Please present a well-organized and researched 7-10 page essay on the strategic marketing topic below (Note: title page, reference page and appendices do not count toward the page requirement). Your paper must contain at least five (5) external sources in addition to your text book and the majority of your references should be less than three (3) years old. References may include: books, professional journal articles, Internet resources or other scholarly resources related to the marketing profession.

Kerin & Peterson text book
Kerin, R. & Peterson, R. (2007). Strategic marketing problems : Cases
and comments (11 th ed.). Upper Saddle River , NJ : Prentice Hall. ISBN-13: 9780131871526

TOPIC: Keurig at Home: Managing a New Product Launch p613


Write your paper using the following guidelines:
The following outline identifies some of the more important factors influencing the firms current and long term market value as well as the general order in which items should be considered.
1. Define the Issues and/or Problems
2. Summarize variables, analysis, factors and insights in the following order:
The Industry and the Economy

Economic trends and expectations
Technological, political, sociological, cultural, etc., trends and characteristics.
Industry structure and competitive characteristics - monopoly, oligopoly, monopolistic competition, perfect competition or some variation of these basic forms.
Industry growth characteristics - sales and profit projections - trends, seasonal, cyclical and irregular movements.
Industry trade practices.
Buyer behavior
The firm within the industry and the economy.
Definition of the firm's overall strategy - If available, list the mission statement here.
Marketing as a functional area.

Definition of the firm's marketing strategy.
Sales and profit projections.
Product life cycle, market life cycle.
Product and market analysis.
Pricing strategy, price elasticity of demand for our product?
Advertising and sales promotion - what do we do to establish a competitive differential, what unique theme may we build upon?
Channels of distribution, different channels possible, where are we within the channel, what leverage do we have over other channel participants, transportation and logistical advantages?
Product and market research - new product development?
Marketing policies - pricing, service, warranties, product, sales force?
Competitors; strengths and weaknesses vs. competitors.
Finance as a functional area.
Cash flow projections, current financial position, budgets, product fixed and variable cost, breakeven point?
Sources of capital?
Production as a functional area.
Site location, production capacity, labor relations, research and engineering?
Management as a functional area.
Organizational structure, human relations, expertise?
3. Recommendations, supporting arguments and rationale.
4. You are encouraged to research industry and company information from outside resources.
5. Prepare your paper as if you were hired as a consultant for this company to identify the problems with the old marketing plan and provide a new marketing plan that fits the strategic goals of the company.

I would like Infoceo for this Order. If I need to give more time I will.
Assignment:
Please turn in a two page paper (page counting does not include cover and reference list) discussing the following questions,
1. How does the concept of product life cycle apply to Regal Marine products?
2. What strategy does Regal use to stay competitive?
3. What kind of benefits are Regal achieving by using CAD technology rather than traditional drafting techniques?

Case Analysis ( case in additional material)

Problem Statement, Key Success Factors--- product, distribution, promotion or others, Key Uncertainties--- Competitor, Timing?..)
Problem statement: what is the problem to be solved and what are the key issues involved? What key performance indicators need addressed?

MARS ( Measurable, Accessible, Responsive, Sustainable)

Five Forces analysis ( Supplier bargaining power, Buyer bargaining power, Rivalry among existing firms, Threat of potential entrants, Threat of Substitutes)

Current Marketing Strategy Assessment (write a paragraph to explain it)

Be sure to identify the current broad strategy the company is engaged in. Is this strategy working? What stage of the product life cycle is the company/product in? How does this relate to the current strategy? Assess the 4Ps of the firm briefly.

Financial Analysis, from a marketing perspective and discuss the implications.
At a minimum you need to assess sales and market share, profitability and shareholder value (if applicable).

Alternatives
Alternative 1 ----pros and cons
Alternative 2 ----pros and cons
Alternative 3 ----pros and cons

Determine appropriate strategic alternatives to address your problem statement. Be careful not to get too specific with your alternatives. Use broad strategic alternatives in your approach.
Assess the alternatives with respect to relevant evaluation criteria, key success factors and strategic uncertainties.

Recommendation and Action Plan
Use an objective method to determine your recommendation. (Decision matrix, evaluation grid, etc.)
Your recommendation should include at a minimum your proposed target market(s) and any suggested variances in the 4 Ps from the company?s current strategy. It must directly address your problem statement.
Develop a full (marketing) implementation plan. Your Action Plan should fully address the implications of the marketing plan on the firm?s financial situation. Include projected financial statements to show the impact of your recommendations.
When developing your action plan, consider:
The product ? Quality (higher, competitive, lower), Service (superior, competitive, inferior), Branding (generic, family vs. independent, manufacturer vs. distributor)
The Price ? Level (premium, competitive, low), Discounts (cumulative, noncumulative, warranty or guarantee, level trade, cash, seasonal)
Promotion ? Objective (inform, persuade, remind), Budget, Mix (advertising, personal selling, sales promotion, publicity), Push vs. Pull (or both)
Distribution ? Intensity (intensive, selective, exclusive), Motivation (margin, support)