Norton Life Cycle The Product Research Paper

The strategy would prove successful in assisting the rapid proliferation of the Norton Antivirus packages. Accordingly, Wikipedia (2010) reports that "Norton AntiVirus and Norton Internet Security, a related product, held a 61% U.S. retail market share for security suites as of the first half of 2007." (Wikipedia, 1) In addition to casting a dominant shadow over its sector of the technology industry, this would make Symantec a leading developer of antivirus technologies. Maturity:

The maturation of Norton Antivirus is marked both by the annual or multi-annual release of newer or more refined versions of its software. A constant research and development phase is required so that Norton can remain abreast of advances amongst hackers and developers of malware, spyware and viruses. This is demonstrated by continual re-release of the Norton packages. According to available research, "Existing users of the 2006, 2007, 2008 and 2009 versions can...

...

Upgrading will preserve the number of days left on a user's subscription." (Wikipedia, 1)
Decline:

Norton continues to dominate its market, though competitors have threatened its position as a result of greater affordability or a resistance developed over a sense that more refined antivirus programs are available. Accordingly, one complaint against Norton has been its tendency to slow processing speed for some systems. As a result, some users have moved over to competitors such as CA, Trend Micro and Kaspersky Lab. (Wikipedia, 1)

Works Cited:

Fisher, L.M. (1990). Company News; Symantec to Acquire Peter Norton. The New York Times.

NetMBA. (2007). The Product Life Cycle. Business Knowledge Center. Online at http://www.netmba.com/marketing/product/lifecycle/

Wikipedia. (2010). Norton Antivirus. Wikimedia, Ltd. Inc.

Sources Used in Documents:

Works Cited:

Fisher, L.M. (1990). Company News; Symantec to Acquire Peter Norton. The New York Times.

NetMBA. (2007). The Product Life Cycle. Business Knowledge Center. Online at http://www.netmba.com/marketing/product/lifecycle/

Wikipedia. (2010). Norton Antivirus. Wikimedia, Ltd. Inc.


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