Or those not willing to drop down to the mid-priced brands, more and more drugstores are trying to help ease the effect of rising prices by employing tactics such as money-back guarantees and heavy couponing. Tode (2010) went further to state that Yanke noted that Medic has offered a money-back guarantee in cosmetics for eight years and that it promotes the category heavily with advertising and coupons, but that it can't afford dedicated beauty specialists. Newswire. U.S. Newswire. 2009. Retrieved September 7, 2010 from HighBeam Research: http://www.highbeam.com/doc/1P2-20362615.html
"Consultants wouldn't do that much in drugstores," she noted. Such efforts appear to be appreciated by consumers, at least the ones who responded to the Makeup Alley poll. "Drugstore prices are getting steeper and steeper, but you can find great sales at stores like CVS and Harmon Drug. (Tode, 2010)
Channels of Distribution
Wood (2010) indicates that a $50 million advertising campaign, a focus on treatment qualities for its color cosmetics, and a strong determination to usurp Cover Girl's number one position in the mass market makeup business will propel Maybelline into the Nineties, according to Gary Mulloy, its executive vice president. Current annual worldwide volume for the Memphis-based cosmetics company is roughly $400 million, said Mulloy. Of that total, Maybelline's North America division had approximately $280 million in sales last year
. Maybelline's parent company, Schering-Plough Corp. recently sold its two European color cosmetics businesses -- Rimmel International, Ltd., of the United Kingdom and Chicogo GmbH of West Germany -- to Unilever NV. That sale is not expected to have an impact on sales of Maybelline. Internationally, Maybelline is distributed in more than 30 countries, with strong representation in Japan, Australia and Central America (Wood, 2010).
"Lancome, Paris Selects Avenue A/NYC as Its Digital Marketing Agency; The Cosmetic Giant Partners With Avenue A to Increase Its Online Presence and Customer-Base." Business Wire. Business Wire. 2001. Retrieved September 7, 2010 from HighBeam Research: http://www.highbeam.com/doc/1G1-75600480.html
"L'Oreal Sets Green Goals and Promotes an Eco-Responsible Business Model." U.S. Newswire. U.S. Newswire. 2009. Retrieved September 8, 2010 from HighBeam Research: http://www.highbeam.com/doc/1P2-20160835.html
"Maybelline targets black arena. (Shades of You cosmetics line for black women)." Chain Drug Review. Racher Press, Inc. 1991. Retrieved September 9, 2010 from HighBeam Research: http://www.highbeam.com/doc/1G1-10511977.html
Alexa. (2010). Maybelline.de. Retrieved from http://www.alexa.com/siteinfo/maybelline.de
CRS Wire (2009). L'Oreal Sets Green Goals and Promotes an Eco-Responsible Business Model. Retrieved from http://www.cswire.com/press_release/23593-L-Oreal-sets-green-goals-and-promotes-an-eco-responsible-business-model
Dossin, Jacques-Frank. "Stock watch: analysts from Goldman Sachs recently met with retailers, brand owners and industry experts in France. What they heard does not make encouraging reading." Cosmetics International. Communications International Group. 2004. Retrieved September 8, 2010 from HighBeam Research: http://www.highbeam.com/doc/1G1-125829978.html
Lancome History. (2010). Retrieved from http:www.yourfragrance.com/Lancome-s/2402.htm
Marketing Planet. (n.d.). Distribution channels performance and brand channels. Retrieved from http://www.marketing-plante.com/spip.php?page=article&id_article=55
SEPHORA. (2010). Retrieved from http://www.sephora.com/browse/brand_hierarchy.jhtml?brandID=1741&cm_mmc=us_search-_-MSN-_-br%20lanc_tmmis-_-s1284781952_ADOMSP
Tode, Chantal. "THE MASS PRICE HIKE; CUSTOMERS ARE FINDING DEPARTMENT STORE QUALITY IN DRUG STORE AISLES.(Brief Article)(Statistical Data Included)." WWD. Conde Nast Publications, Inc. 2000. HighBeam Research. 7 Sep. 2010 .
Wood, Dana. "Maybelline: closing in on the competition. (Cosmetics supplement) (company profile)." WWD. Conde Nast Publications, Inc. 1989. HighBeam Research. 09 Sep. 2010 .
Reference is already given at the start of the paragraph "business wire 2001.
Referenced at the start of the section referenced
referenced referenced referenced personal estimation in response to the average income for Maybelline
Alexa the same as the start of the paragraph
Rancher Press 1991 at the end of the paragraph.
Referenced tode 2010 at the end of the paragraph added reference again at the start of the paragraph
Newswire. U.S. Newswire. 2009. Retrieved September 7, 2010 from HighBeam Research: http://www.highbeam.com/doc/1P2-20362615.html
England France and Spain England, France and Spain If we look at the historical occurrence of the three countries, England, Spain and France; we notice that these three countries tried their best to build themselves and become recognized all over the world. What British used was the power of education, Spain used the power of war and fight where as France used its power to build itself to become stronger than others.
Procter and Gamble Case Study about Procter and Gamble Procter and Gamble (P&G) is a global American company specialized in consumer household and personal products. It has its headquarters at Cincinnati, Ohio, in the United States. Its founders are William Procter and James Gamble hence the name Procter and Gamble. The company was started in 1837 but fully incorporated in 1905. After its establishment, the company has grown to the extent that
Shu Uemura Make-Up Remover: A Product Analysis Shu Uemura was an internationally renowned Japanese makeup artist and the founder of the famous cosmetics line of the same name. Shu Uemura's interest in makeup artistry began as a teenager as he was recovering from a severe illness (Shilling, 2008). He entered the world of film makeup in 1957 working as a makeup artist for the film "Joe butterfly" (Associated Press, 2008). Shu