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The third category is the small business, who in many cases cannot afford a single chair from Herman Miller due to the high price relative to incomes of these smaller companies. The famous Aeron chair for example, a favorite for large-scale enterprises is often too expensive for the small business owner. Instead of this high-end chair, small business owners look at the stand, off-the-shelf chairs for their offices.
Capturing a Business-Based Segment Through Consumer Marketing
In devising a strategy to capture one of these segments, the low-end of the market is the most accessible for a consumer-based chair company. Targeting the lack of customization for office furniture the marketer could concentrate on a build-to-order manufacturing strategy to gave small business owners flexibility in defining the exact type of chair they wanted (Sharma, LaPlaca, 2005). In addition many small businesses are actually in peoples' homes, so creating a build-to-order strategy at an aggressive price point that took into account the margin requirements...
Finally the development of marketing strategies that concentrate on illustrating how the small business owner and home office worker including telecommuters, can get the same benefits of the larger, more expensive company's chairs at a fraction of the price would strengthen the marketing to this segment from a consumer standpoint.
References
Ed Christman (2007, March). Retail Track. Billboard, 119(11), 19. Retrieved November 28, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 1239029211).
Heike Dieckmann (2007, April). New lease of life. Office Products International,1. Retrieved November 29, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 1262470541).
Arun Sharma, Peter LaPlaca. (2005). Marketing in the emerging era of build-to-order manufacturing. Industrial Marketing Management, 34(5), 476-486. Retrieved November 27, 2008, from ABI/INFORM Global database. (Document ID: 850306371).
These three strengths of their content methodology, depth of expertise in the Asian manufacturing sector, and commitment to being a leader in electronic enablement and IT form a defensible competitive position. As a result, the company is well positioned to attract investors. In supporting the contention that Global Sources is well positioned to attract investors based on the three unique strengths of a scalable content collection and management methodology, expertise
0 technologies ((Wirtz, Schilke, Ullrich, 2010) Heavily reliant on a broad range of integration points throughout an enterprise, creating a real-time information network using collaboration technologies including Facebook-like applications (Salesforce.com Chatter) Comparable in design objectives to the structure of the knowedlge-sharing ecosystem; yet this business model is based on real-time social media data and collaboration Ideal for large, knowledge-based businesses that are growing rapidly; perfect fit for new business ventures based on consulting
Business Strategies Coca Cola Company Case Analysis Strategy Recommendation in Business The Coca Cola Company (Case Analysis) The Coca cola Corporation is among the most successful and well-known company in the globe. Its reputable existence is analyzed with its performance and efficient management. The company has dominated and controlled the beverage industry for many years, and has often proven its abilities in innovation, creativity and consumer satisfaction. The company has also set extremely high
Business Transformation Strategy GE Capital Woodchester is a leading provider of motor car, equipment, and personal finance in the country of Ireland. They offer the most flexible packages for diverse financial needs and as such, have earned the position of leading the personal and capitol acquisition financial services. GE Capital Woodchester also provides specialized financing and services and they focus on niches including equipment and car leasing, hire purchase and loans
To survive, further market segmentation within the La-Z-Boy family must be created, to engage in risk management through diversification. This can ensure that regardless of how the economy does, some market segment will want to buy some of the company's products, from one of its brands or companies. The corporation can create value-based, low-cost products to compete with Wal-Mart, for example, offering slightly more customization than the giant retailer,
Any manufacturing operation has an inherent strength in high volume, low cost production or low-volume, high value production. In deciding this strategy I would look first at production efficiency of existing operations and also examine which processes on the production floor were the more accurate and cost-effective. After making a decision on the manufacturing area, I would look next at the supply chain efficiency of the company, specifically in