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ESPN-NBA DealMedia companies play a crucial role in the multibillion dollar sports industry. They help sports clubs and leagues broadcast their events to tens or hundreds of millions of viewers locally and internationally. ESPN is one of the major broadcasters of sports events. The company broadcasts diverse sports events including basketball, football, soccer, baseball, and cricket. It has particularly been a major broadcaster of National Basket Association (NBA) events since the early 2000s. NBA is the top and most popular men's professional basketball association not only in North America, but also worldwide. In 2014, NBA and ESPN renewed their deal to the tune of $24 billion to broadcast the league's events up to 2025 (Riccobono, 2014). Focusing on the ESPN-NBA deal, this paper discusses why media companies acquire the rights to broadcast sports events.
Basketball is one of the most popular sports in the U.S., with NBA events attracting 16,000-19,000 attendees on average (Experian Data Quality, 2016). NBA events are also viewed by tens of millions of fans across the country and globally. Statistics indicate that 5% of American adults regard basketball as their favorite sport (The Harris Poll, 2016). The huge popularity and fan base of NBA events explain...
The current deal between ESPN and NBA is valued at $2.6 billion annually for nine years starting from the 2016-2017 season. By the end of agreement, ESPN will have paid NBA a total of $24 billion, which is the largest deal in the history of the league. With the deal, player salaries are expected to increase, making Lebron James the topmost paid basketball player ever (Riccobono, 2014). More importantly, the deal will significantly boost the exposure of NBA events domestically and internationally.
The deal means even a lot more for ESPN, which has a viewership of more than 90 million households across the U.S. under paid subscription model. The present deal has some aspects that make it more beneficial for ESPN. Unlike under the previous deal where ESPN nationally televised 90 regular season games, ESPN now broadcasts 10 extra games (ESPN, 2016). This certainly implies more revenue for the company. In addition, consumers are now able to stream nationally televised games via the internet and their mobile devices without paying for cable. A win for the consumer means a broader stream of revenue for the company. Even so, with ESPN paying NBA more under the current deal, cable charges are expected to increase…
NBA Lockout 2011 The National Basketball Association (NBA) locked out NBA Players on July 2011. According to the U.S. Professional Sports Market & Franchise Value Report (12), this situation occurred when the owners and players were not able to create a new collective agreement (CBA) before the expiration of the old CBA (Sheridan). This fourth lockout in the history of the National Basketball Association was 161 days long. It started from
The result is an increasing gap between the richest and poorest teams that would reinforce disparities around and earning power, concentrating productivity into monopolistic dominant teams with a concommitant reduction of competition in play and consumer price. The result is less competition for higher prices and restricted options for most employees. Under a bargaining agreement negotiated with a players' union on the other hand, all employers could offer baseline salaries
Sports Center is a production of ESPN on cable television. It is a mixture of scores, game highlights, commentary, interviews and human interest feature stories. All of the people who are part of the ESPN broadcast team are, of course, intelligent, well-spoken, and attractive. A lady by the name of Dana Jacobson was one of the primary anchors doing two of the three shows. She worked with one man named Mike
Thus, the initial negotiation was not a difficult choice, as Miami had both the lowest opportunity cost and the highest benefits. Later, when Washington re-entered the picture, it was because the league had raised suspicion with respect to the Miami contract with Howard. As a result, the cost-benefit analysis and risk analysis shifted. If Howard went to arbitration against the league, he would risk losing $50-60 million over the length
Team/Individual Case Study: Select a team individual -Season track progress issues encounter. You choose a team -season makes gather information recent season. Journal entry 1: The question remains -- will the Louisville Cardinals men's basketball team become a victim of its previous success? It is very difficult to have an equally strong performance for two consecutive years in the NCAA tournament, particularly given the 'one and done' rule which results
Motivate N.B.A basketball players The game of basketball, primarily, involves the continuous struggle of the teams for about 45 minutes in defending their sides, while striking the ball at the demarcated floor, hanging on and throwing efficiently to the basket. The team success is intensified through reducing their faults and making the opponent team to commit errors. Contrary to the game of football, basketball seems to involve many such faults.