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Additionally, as the economic crisis hit the company, the efforts to sustaining the development of communities have also decreased.
Ford customers
The customers have generally represented the centerfold of the Ford Motor strategy in the meaning that the company strived to satisfy their needs and provide them with the products and services they desired. This statement seemed however more applicable with the past, rather than today. Ford understood the Americans' need for large, safe and reliable automobiles, which not only served the mobility needs, but also made an international as well as social statement. And Ford was perfect at satisfying these needs. However, as change affected the international context, the automobile manufacturer proved unable to change its approach. The customers were being harshly impacted by the soaring prices of oil and were also becoming more environmentally responsible consumers. This basically meant that they no longer required the traditional large size vehicles, but preferred smaller size and fuel efficient vehicles. As Ford was not able to deliver on this need, the American buyers turned to the Japanese manufacturers.
Ford suppliers
Not only in terms of suppliers, but also relative to other categories of business partners, Ford promotes diversity and equal rights. Their commitment has been recognized by Diversity Incorporated, which placed Ford on the 28th position of their annual Top 50 Companies for Diversity list (Ford Motor Website). The company takes one step forward in supporting the technological development of its purveyors. Their efforts...
First, the federal institution is interested in having Ford pay for all of its taxes, such as employees' contributions, import fares, income taxes and so on; from this standpoint, Ford has delivered its commitments. Then, the government is interested in seeing Ford regain its status as an undisputable leader of the American automobile industry and as such lead to the economic growth of the country and become an international symbol of the United States. Third, the government is interested in assessing the real situation of Ford and presenting it with the help it needs. The most eloquent example in this sense has been the granting of a $5.9 billion bailout loan to the company (Eddlem, 2009).
References:
LaGuardia, T.S., 2004, the Decommissioning Handbook, ASME Press
2009, Ford Motor Website, http://www.ford.com last accessed on November 2, 2009
2009, Ford Expands Supplier Diversity Leadership Role by Naming New Technology Innovation Partners, Reuters, http://www.reuters.com/article/pressRelease/idUS152392+09-Oct-2009+PRN20091009 last accessed on November 2, 2009
2009, T.R., Ford Takes $5.9 Billion Government Loan, the New American, http://www.thenewamerican.com/index.php/economy/markets-mainmenu-45/1290 last accessed on November 2, 2009
The company makes sustained investments in the technologies it uses and incorporates to improve the final quality of the products, but also in the complementary service it offers, such as financial assistance or vehicle maintenance (The Ford Motor Company Website, 2009). The Communities as Stakeholders It is generally accepted than any economic agent will place a reduced emphasis on the role of communities as stakeholders, than on that of consumers. While
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