Google and the Wisdom of

Google and the Wisdom of the Clouds Innovation is fostered by creativity, which means that the simplest way by which a company can encourage innovation is by creating and maintaining a creative work environment. There are several elements that need to be taken into consideration. First of all, such an environment is also an environment that encourages open communication in the organization.

This means that management can organize seminars and workshops in which brainstorming sessions can be held, so as to allow the team members to share their creative idea and come up with new ones. At the same time, a creative environment may also be one that proposes risk taking. Creativity and innovation are usually out of the ordinary processes that may not bring immediate profits and may actually increase the company's expenses.

With that in mind, management should be able to accept an initial phase of a new, innovative idea, one in which the expenses are higher that the revenues that the idea may produce. Motivation is also an important element that has to be considered and through which companies can encourage innovation. The management can include a payment plan that rewards new ideas, perhaps with a certain share of the profits once those ideas are actually materialized in the proposed product or service.

The evaluation process should also include a specific analysis of the creative contribution that the employee has made to the company's activity. Corroborated, the motivational and evaluation processes should work towards fostering a creative environment by rewarding the employee for his innovation with the chance of advancing in the organizational structure. Just as closely related to the human resource policy is the company's approach in terms of recruiting and selecting new employees.

Indeed, these should be employees that are creative, that are willing and able to work in a risk taking environment and one where innovation is encouraged. With that in mind, such a recruiting and selection policy will likely help create a team in the company that will, by itself, encourage an innovative approach to work. With clouds, the most important benefit for the corporate client is the fact that a significant part of the IT tasks can be removed and outsourced to an online environment.

This means that all tasks associated to installing software, ensuring the software's maintenance, as well as training processes so that employees can use the application, will be outsourced to an Internet company. This will also mean a significant cost reduction for the company, reflected in fewer IT employees and associated costs. The second advantage for the company is accessibility. In many occasions, such online storage facilities allow the users to access a certain application from.