New Product The Clothing Industry Thesis

Length: 5 pages Sources: 2 Subject: Business - Miscellaneous Type: Thesis Paper: #32785490 Related Topics: Fashion, Fashion Design, Industries, Industry Analysis
Excerpt from Thesis :

It is also important to utilize poor stitching and seams, so that the clothes fall apart quickly. Another great way to make the clothes not meet the needs of our target market is to make sure that they shrink in the wash, and that the colors bleed.

In addition, the clothes should be in a very limited selection in terms of design. Our customers want choice so we should make sure not to give them that. Ideally, the clothes will be priced at a very high price point. Pregnant women need to adjust their clothes as they get larger, so the customer should have to replace their clothing every month at high cost.

The objective of reverse brainstorming is to determine the characteristics of the product that the consumer specifically will not want. This helps to avoid pitfalls that can occur in the design and development process. By defining what the product should not be, it helps the creative process by focusing better on what it should be.

SCAMPER is another tool, specifically designed for product creation purposes. The acronym stands for substitute, combine, adapt, modify, put to another use, eliminate, and reverse (MindTools, 2009). Taking the basic concept of maternity clothing, we can generate the following.

Substitute can result in a myriad of decisions with regards to different fabrics, different colors and different designs. Each of these represents a specific decision that must be made, and a different solution to the problems that are faced. The types of fabric options should be identified and their relative merits outlined.

Combining elements is in part how this product idea emerged in the first place. The combination of maternity wear and activewear was the genesis of the product. The process was a simple examination of different types of clothing that could be combined to find a niche that is perhaps underserved.

The line could be derived as an adaptation of an existing product line, either an activewear line or a maternity line. In this case, it is worth considering the key factors that will determine the


Given the attention to materials and design, an adaptation of an activewear line is more appropriate.

Put to another use takes an existing product and finds a new use for it. A new product is not created, but the new use gives the company a de facto new product. Viagra is a good example of this type of product development. In our case, there is little "new use" to be derived. The unique shape of maternity clothing rules out using other products for this purpose.

Eliminating elements of a product can lead to a new product. For example, if we already had maternity activewear, the activewear component could be eliminated to yield a simple maternity wear line. This could be done, for example, by shifting from materials suited to the needs of activewear to more conventional materials.

Reverse would be to find a new product opportunity from the existing opportunity. For example, if it was determined that our clothing required fabrics that do not yet exist, we could invent such a fabric and then market it to other companies as well as use it in our line.

Different creativity tools serve different purposes. SCAMPER is a useful means to frame a brainstorming session based on an existing product. Attribute listing and morphological analysis can help to identify the properties that the product should have, while reverse brainstorming is a tool that can help us to identify the characteristics that the product should not have. With just these three tools, our clothing company can identify a new product that is needed in the marketplace, identify what the product should be like and guide the development process away from specific pitfalls. The result of this process for our clothing line is a new line of maternity activewear, with simple stylish design and high quality materials at an affordable price.

Works Cited:

No author. (2009). Attribute listing, morphological analysis and matrix analysis. MindTools. Retrieved November 8, 2009 from

No author. (2009). Reverse brainstorming. MindTools. Retrieved November 8, 2009 from

No author. (2009). SCAMPER. MindTools. Retrieved November 8, 2009 from

Sources Used in Documents:

Works Cited:

No author. (2009). Attribute listing, morphological analysis and matrix analysis. MindTools. Retrieved November 8, 2009 from

No author. (2009). Reverse brainstorming. MindTools. Retrieved November 8, 2009 from

No author. (2009). SCAMPER. MindTools. Retrieved November 8, 2009 from

Cite this Document:

"New Product The Clothing Industry" (2009, November 08) Retrieved November 29, 2022, from

"New Product The Clothing Industry" 08 November 2009. Web.29 November. 2022. <>

"New Product The Clothing Industry", 08 November 2009, Accessed.29 November. 2022,

Related Documents
New-Product Pricing: Penetration Pricing and
Words: 659 Length: 2 Pages Topic: Business - Miscellaneous Paper #: 82345293

' The consumer is willing to pay more to communicate this image, and thus the high pricing of new goods or 'skimming' is a reasonable strategy for the company. Low pricing of new products is best to use when trying to lure consumers to adopt a particular 'habit.' Gym memberships with introductory rate offers for new food products are often priced low to encourage consumers to give them a try and

Product Analysis Tennis World Is an E-Commerce
Words: 816 Length: 2 Pages Topic: Business Paper #: 51547360

Product Analysis Tennis world is an e-commerce company that is designed to become a market leader in the web-based sales of tennis rackets, balls, instruction videos, clothing and accessories. The company is located in the New York. Although there has been a recorded fail in many internet companies, the internet is still poised to support the e-commerce retailers. The failures have been attributed to access to capital with a business model

Products and Product Lines Manufactured and Industry
Words: 2253 Length: 8 Pages Topic: Business - Management Paper #: 33135593

Products and Product Lines Manufactured and Industry in Which the Organization Operates Wal Mart was founded based upon the belief of providing customers with something more. Started in 1945, the company began as a single store in Bentonville, Arkansas. Out of this location, the owner (Sam Walton) sought out producers and suppliers who could offer him lower prices by purchasing in bulk. This savings was passed onto consumers in order

Industry Analysis for Women Clothing
Words: 2209 Length: 7 Pages Topic: Business - Miscellaneous Paper #: 2177123

Apparel Industry Analysis The objective of this report is to provide the analysis of the Women's Clothing Stores industry. The industry comprises of the line of the ready-made women clothing, and the category includes a specialized women suits, coats, and dresses. The industry also includes the maternity wear and line of women misses. Since 1990, the structure of the women clothing stores in the United States has changed significantly because of

Product Offerings Analysis -- REI
Words: 581 Length: 2 Pages Topic: Sports Paper #: 51211850

REI's commitment to being the trusted advisor in the sports areas they concentrate on is a proven strategy in its industry as North Face has successfully implemented this same approach to gain consumers' and sports enthusiasts' trust (Kusterbeck, 2008). Of the two companies, REI has been more successful therefore in transforming their expertise into a competitive advantage, and supporting an effective multichannel selling strategy too. Assessing the Impact of an

Fashion Industry Is Also Known As Clothing
Words: 1237 Length: 4 Pages Topic: Business - Industries Paper #: 8477886

Fashion industry is also known as clothing industry. It involves the manufacture of garments, involving the conversion of cloth or fabric into wearable garments with different designs. The manufacturing process is often the same worldwide, regardless of where the manufacturer is although the designs they come up. It involves creative and critical thinking in order to come up with unique and different art of manufacturing garments in order to face