OB Case Study Vision Statement in Summary,

OB Case Study

VISION STATEMENT

In summary, Etisalat's vision is a world where people reach is not limited by matter or distance. As a telecommunication company, its main vision is to create social contact and a profound transfer of information irrespective of geographic location. In essence, Etisalat is attempting to create a world where people will effortlessly stay in touch with family and friends. In addition, Etisalat would like to create a world where businesses of all sizes can reach new markets without the limitations of distance and travel. This vision as it relates to organizational behavior is particularly lofty. For one, competition, due primarily to globalization has created an environment in which human capital is vital to success. As the article illustrates, the UAE has imposed employment restructures that hinder the company's overall ability to be successful at its vision. In summary, the UAE has required Etisalat to employ a certain percentage of its workforce from nationalized citizenry. This one the surface, seems to be an adequate requirement as it allows the domestic country constituents to benefit from its largest telecommunications provided. With over $20 Billion in revenues, this seems like a logical requirement (Etisalat Group, 2012).

MISSION STATEMENT

Etisalat's mission is to extend people's reach. Etisalat is actively developing advanced networks that will enable people to develop, learn and grow. It has been at the forefront of technological innovations, including a 3.75 network deployed in Egypt. In addition Etisalat owns majority shares in Thuraya, a leading provider of satellite telephony. The case illustrates how the UAE and Etisalat both have aligned goals. Innovation often required unique perspective on developed technology. It is therefore encouraged to allow young, bright, nationals to provide Etisalat with new and innovative ideas.

SWOT ANALYSIS OF THE COMPANY

Strengths

Strong competitive position in the UAE as it relates to innovation

High differentiated product portfolio in the telecom industry

Strong brand name with the UAE region

Large size enables the company to generate economies of scale and high returns

20 Billion dollars of annual revenue

Weaknesses

Lack of brand awareness in other geographic regions outside the UAE

Workforce lacks technical skills to compete with lower cost producers

Opportunities

Young, ambitious workforce in the UAE

Rapid expansion of telecommunication in the developed world

Industry consolidation

Global economic recovery

Threats

Lower cost competitors in the global market place

Lower labor costs that can be garnered elsewhere in the world such as China or India

Cheaper alternative to telecommunications that utilize internet-based technologies

RECOMMENDATIONS IN RELATION TO THE SUBJECT MATTER.

My first recommendation from an Organizational Behavior point-of-view, is to properly train UAE natives with the skills needed to be successful within the company. As the article illustrates, UAE nationals often lack the required technical expertise required for the organization to compete. Proper training will therefore equip the national citizenry with the skills and abilities necessary to navigate a very dynamic business environment. As the SWOT analysis indicates, a strategic weakness and threat is the ubiquitous nature of lower cost, innovative alternatives to telecommunications. Proper training will therefore mitigate the lack of a competitive workforce as it relates to global competition