Another artist who followed this trend was Yuri Gorbachev, painting the bottle during the early 1990s. After this, the artist created a "Christmas present" for Stolichnaya. This proved so successful that the company retained this artistic service on a yearly basis. Many of these ads have found their way into collectors' homes, where they are framed and displayed. In this way, the boundaries between art and advertising have blurred even further.
The success of such advertisements, along with the associated respect for the artists involved, is indicative of consumer reaction to such advertising. The reason for this is ascribed to the qualities of fine art: the quality, strength and emotion associated with art is communicated to the product being advertised, which finds its way into the consumer heart and mind on a multiplicity of levels. Using art in this way helps advertisers to appeal to the emotions of their potential customers. Emotional appeal occurs firstly on the strength of vision, and hence art urges the consumer towards a desire to spend.
3) Positive and Negative Effects.
I believe that the most significant effect of art in advertising is positive. Artists are provided with the opportunity to become both well-known and make a living from their products. In addition, advertising becomes a source not only of attempting to sell products, but also of entertainment for the viewer. In this way, prints such as the Absolut bottle and other advertisements where fine art is used, provide...
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