Low labor figures for manufacturing can question the quality of the products the company is selling to consumers. Not to mention that if Nike has recalls of products, consumers may view this as bad management practices that produce low quality products for high prices. Where marketing takes a big portion of expense dollars, manufacturing labor expense should be balanced with the marketing expense. Unbalancing in these areas can bring questions of integrity and quality of products. It could also place a bad taste with investors in determining the ethics of the company's management team. Nike should spend less on marketing and more on manufacturing labor costs to show a higher quality of products manufactured. Nike should also evaluate the marketing expenses and ensure that waste is eliminated in the...

These changes in the business processes could bring higher profits, happier employees, and show investors and the public a higher level of integrity of Nike's management team.
Works Cited

Boggan, Steve. Nike Admits to Mistakes Over Child Labor. 20 Oct 2001. Article. 13 June 2013.

Brown, Carolyn M. How to Successfully Rebrand Your Business. 2013. Article. 13 June 2013.

Goldberg, Eleanor. On World Day Against child Labor 2013, Activists fight to Keep Kids in School and Out of Factories (What You Can Do). 12 June 2013. Article. 13 June 2013.

McKenna, Luke. Child Labor Is Making Disturbing Resurgence Around the World. 6 Jan 2012. Article. 13 June 2013.

Sternal, John. Rebranding Your Small Business. 9 June 2009. Article.…