In my opinion, this would expand the number of tourists who would be likely to visit the city in order to visit the Celtic gallery and enjoy the benefits of Celtic culture. Of course, O'Callaghan could also expand his working hours in order to be able to address potential consumers that cannot access the gallery during the weekly program that is now practiced. An example in this sense would be the individuals taking courses in the studio, whose program ends after closure time. However, this would bring about the security issue. On the other hand, as we have seen from the case study, there have been no problems with theft or breaking and entry in the gallery for the entire period that the business has been operating downtown. Extended program hours to cover potential new customers should not pose a security threat.

Finally, the cost issues needs to be addressed. One simple solution would be to change location. However, a change in location would pose additional problems. One of these would be a significant increase in rent, given the fact that the rent downtown is cheaper than elsewhere. Further more, the gallery would lose its strategic location in a place where...

In this sense, it is probably best to use the extra space. O'Callaghan can go either for something similar to his Celtia College idea, strictly related to the main business theme, or he can simply rent the extra space, perhaps for artists like himself (with a mention here that the person would have to come from his entourage, given the access problems).
3. In my opinion, Tony O'Callaghan should enjoy his excellent geographical location downtown and increase the number of potential visitors through online advertising and promotion. This would, for once, ensure a significantly higher number of tourists visiting his gallery and, on the other hand, would reduce his dependency on a certain tourist variable.

On the other hand, O'Callaghan should also continue his attempt to transform a simple artistic activity into a concept and a cultural "conglomerate." The idea with the Celtic College is just a thought, but it can continue with presentations on Celtic culture, perhaps held by some experts in Celtic culture, or anything else that may be associated to Celtic culture and traditions.