647 words

JCB's market entry strategy in India and China

What was the strategic rational underlying JCB's entry into India in 1979 and China in 2005? Given that capital to fund expansion is limited, does it make more sense for JCB to expand its presence in these markets, as opposed to more developed markets, such as those of Western Europe?

~4 min read

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899 words

Marketing recommendations for Ozone Design Socks website redesign

With many different designs and styles, Ozone Socks has a bright future selling their socks around the world. First, the company needs to get its marketing plan created, then put into action. Right now, the website is how the company is marketing itself.

~5 min read

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582 words

Self-identity and freedom in Morrison's Beloved

The most significant aspect of Toni Morrison's novel, Beloved, is how the characters discover themselves. A strong sense of self is necessary for growth and fulfilling one's true nature and Morrison demonstrates how characters can do this even in the most painful circumstances.

~3 min read

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543 words

The match-up effect and athlete endorsers for sport brands

In the peer-reviewed article "To Catch a Tiger or Let Him Go: The Match-Up Effect and Athlete Endorsers for Sport and Non-Sport Brands" the authors cite and through empirically-derived research, clarify analysis of the fit between products and celebrity vs. non-celebrity endorsers.

~3 min read

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522 words

Concentrated versus decentralized manufacturing strategies for microprocessor firms

The global economy that exists in the world today requires most firms -- and all firms that wish to supply a global market -- to maximize the strategic placement of their manufacturing and operating facilities.

~3 min read

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687 words

Marketing strategy for Facelle divisions in the Canadian market

Proctor & Gamble (P&G) is the global leader in the manufacturing and marketing of paper products including the diaper market, which it also has the majority of global market share due to the success of its Pampers product line.

~4 min read

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729 words

Personal experience with simulated unilateral hearing loss

While I was wearing one earplug I did a number of different things. I put the earplug in during the afternoon and immediately took my two dogs to the dog park. Driving with the earplug in was a completely different experience.

~4 min read

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639 words

Positive psychology interventions and daily events across cultures

Positive psychology has grown tremendously over the last five years. In the article Positive Psychology Progress (2005), the researchers reviewed new advances in the area, including manuscripts, conferences, classes, and meetings.

~4 min read

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694 words

Nancy Hornberger on indigenous language policy and revitalization

Mounting a spirited defense of the rights of individuals to be able to use their native language, Nancy Hornberger in "Language Policy, Language Education, Language Rights: Indigenous, Immigrant, and International Perspectives" provides unique insight into the disappearance of indigenous languages.

~4 min read

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791 words

Symbolism and sacrifice in Tim O'Brien's "The Things They Carried"

One of Tim O'Brien's more popular books is a collection of short stories entitled The Things They Carried. The first short story in the book shares the same name as the books title.

~4 min read

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