4,542 words

BP's operational strategy and response to the Deepwater Horizon oil spill

In the recent times, a number of people have opposed the strategies that have been developed by BP.

~23 min read

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2,800 words

Carrying on the Legacy of San Juan's Elders": intergenerational service learning project"

By taking part in "Elder Learning Service," one can learn much from the experience. In fact, this is becoming a growing phenomenon both academically and within the community itself.

~14 min read

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918 words

Microsoft's bundled Internet Explorer and the validity of antitrust claims

Microsoft was charged with using its position as an industry leader in computer software to force buyers to buy products that were bundled with Internet Explorer.

~5 min read

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1,921 words

Comparison of Federal Prison Camp Yankton and Administrative Maximum Facility Florence

A prison is considered to be an institution where offenders and criminals are confined in a space and where there personal freedom is restricted. An integral part of criminal justice system, prisons has been used to confine prisoners for crimes and atrocities they have committed by violating law.

~10 min read

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616 words

Market segmentation typologies in the sports industry using participation motivation

Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry by Rohm, Milne & McDonald (2006) is a study that presents a mixed-method approach for segmenting a sports product-market using participation motivation data.

~4 min read

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1,859 words

Radioactive exposure and worker safety at the Paducah Gaseous Diffusion Plant

The workers in this plant learned in the year 1999 that they had been exposed to plutonium as well as other radioactive material. The plant is known as the Paducah Gaseous Diffusion plant and was first owned by Union Carbide for 32 years during which most of the pollution took place.

~10 min read

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2,020 words

The "Great Man" theory of leadership and personality traits

Leadership and management are quite different even though often used synonymously. A "position" is something one is hired into, or appointed -- whether that results in leadership is dependent on the qualities of the individual.

~11 min read

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854 words

The Tyco fraud scandal: executives' illegal loans and corporate oversight failures

In the case study on Tyco, the author is discussing the overall scope of the fraud and the way it took place. This is accomplished through establishing a timeline of events that outlines the activities of key perpetrators.

~5 min read

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1,573 words

How personality traits and Freud's theory shape leadership effectiveness

Personality most certainly has an impact on a person's leadership style, effectiveness, and overall competence. And clearly the personality traits shown by leaders impact underlings and employees in numerous ways.

~8 min read

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3,830 words

Maintaining brand equity through measurement and advertising strategies

Brand equity has been defined as the power generated by a given brand in the market over the years. A product, which has a powerful brand name, normally experiences higher sales and profit margins than other players in the market.

~20 min read

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