2,839 words

Apple's marketing strategies for iPad and MacBook Air

In an economy that is still considered dismal by many, the marketing strategies of successful companies are viewed as guideposts by competitors who wish to both break into the market and maintain a significant presence.

~15 min read

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2,434 words

Organizational behavior and leadership at McDonald's

In any organization people can make the assumption too that the very key objective of that corporate is to make it in the world; what precisely does having an organization that knows how to win mean? And what exactly does it take to make it?

~13 min read

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1,507 words

Lessons from Enron, WorldCom, and Arthur Andersen collapses

NSome of the key questions that were presented in the article include; How could a company as successful as Enron meet such a demise? What lessons can be learned from the Enron Debacle?

~8 min read

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1,164 words

The ethical and economic case against corporate outsourcing

The researcher proposes that outsourcing is morally and ethically an objectionable practice, that results in little benefit to the company and much harm to the employees it affects.

~6 min read

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1,138 words

Public relations strategy for Halliburton's media and accounting controversies

Establishing and maintaining public relations has become an increasingly important feature in corporate strategic planning because no company can achieve public confidence without a good PR plan. A good PR plan addresses the right audience with the right message.

~6 min read

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9,521 words

Corporate social responsibility and stakeholder theory in multinational corporations

For example, Friedman (1990) considered maximization of shareholder wealth as being the sole objective and responsibility of a well-managed company. This perspective, though, generally viewed corporate social responsibility activities as a distraction rather than a goal.

~48 min read

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918 words

Discrimination at the Baderman Islands resort destination

Discrimination within resort and hotel settings is a common occurrence for several reasons. First, discrimination is intrinsically tied to the class of individuals who occupy and visit the destination. Second, the class system and tier of access pertaining to the specific destination.

~5 min read

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926 words

Career advancement from financial analyst to quality control manager at Tashrostrans

Uzbekistan growing rapidly and yet fails to offer aspiring young financial professionals the wealth of options available in the United States.

~5 min read

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915 words

Financial industry responsibility for the 2008 economic crisis

Should the government bailout economic institutions? Both of the articles (Issue 6 and Issue 7 from Unit 2) discuss aspects of the financial crisis of 2008.

~5 min read

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2,457 words

Coca-Cola's organizational structure and international market strategy

There are several factors that can influence companies' success and well functioning. Their organizational structure is one of them. Companies' organizational structure relies on their processes and systems, but also on the organization of human resources.

~13 min read

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