748 words

Consumer data privacy and corporate marketing segmentation ethics

Whenever a consumer enters into a relationship with a corporation, he or she is making a leap of faith that the company will not use his or her information in a compromising fashion.

~4 min read

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4,721 words

Electronic ticketing adoption and business case for efficient airline

An electronic ticket or e-ticket, as the name suggests, is the use of the electronic media usually, the internet, to book or purchase airline tickets. E-ticketing can also be done via the telephone but is not as popular as the booking of tickets through the internet.

~24 min read

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1,128 words

Sexual imagery in modern American advertising: ethics and gender representation

Sex has been used to promote and market commercial products either directly or indirectly practically since the dawn of the modern age of advertising.

~6 min read

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5,332 words

Nike's use of child labor and the ethics of offshore manufacturing

It is no secret that American-owned countries frequently outsource their labor to people in foreign countries, because foreign labor is cheap when compared to domestic labor.

~27 min read

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711 words

Vioxx and the ethics of undisclosed cardiovascular risks

Vioxx was a drug originally marketed to patients suffering from chronic pain, often as a result of arthritis. It was designed to be more effective than traditional remedies, such as the non-steroidal anti-inflammatory (NSAID) ibuprofen.

~4 min read

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661 words

Cultural sensitivity and globalization in international business

As the year 2009 is ushered in by violence in Gaza and a struggling global economy, the importance of globalization and the global civil society cannot be emphasized enough.

~4 min read

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1,744 words

Microsoft's major business divisions and competitive market position

Microsoft (NASDAQ: MSFT) is a major global publisher of software, a major video game hardware manufacturer. The company also has a services function as well. Microsoft markets its operating systems to computer manufacturers and its software to the corporate, institutional and consumer markets.

~9 min read

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1,677 words

Stem cell research: ethics, sources, and medical promise

The field of regenerative medicine has achieved great strides in the recent years. Particularly, the research on stem cells and the promising possibilities for several degenerative diseases, cardiovascular, and neurological conditions has created a paradigm shift in our medical perspective.

~9 min read

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2,320 words

How personal codes of ethics develop and shape moral decision-making

Personal Code of Ethics is much like the human brain. Everyone already has one but some people tend to use it to better effect than others.

~12 min read

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3,822 words

Apple Inc.'s business model, product ecosystem, and competitive strategy

Apple Inc. An Assessment and Profile of Apple Inc. Apple's primary business is the development, manufacturing and selling of personal computers, accessories, peripherals, networking and personal MP3 players including the best-selling iPod and complimentary music download service, iTunes.

~20 min read

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