109). But the new types of data kept by corporations are highly individualized, and contain information beyond the surface demographic to which the consumer belongs: the information is so personal it can be easily used to commit credit card or insurance fraud, and besmirch a customer's name. Since it is increasingly essential for citizens to use the information technologies to bank, shop, or work, people tend to resign themselves to the loss of privacy" (Boyce 2002, p.115). However, a firm that establishes a reputation for not using consumer data in a questionable fashion, such as selling information to other companies could gain a market advantage. Consumers are growing increasingly worried about identity theft and their lack of control over personal data (Farrell 2010).
While increased access to such data might be a boon to sellers it is hardly likely to be as beneficial for consumers. Sellers might weakly protest that knowing more about the consumer enables them to offer special promotions of interest to their core contingent of loyal purchasers. However, most consumers do not want to be barraged by advertising, and their information, once it leaves their possession, can easily fall into unscrupulous hands, the more it is passed around. Selling databases of consumer information is far from unheard-of. A consumer who obtained a discount on a bag of pet food with a 'rewards card' may find him or herself subject to appeals from money from the Humane Society (an irritation); while someone who purchases antidepressant medication through his or her health insurance plan might suffer repercussions in getting a job if the information is discovered by a future employer.
"The participation of citizens in the ordinary processes of daily life such as shopping, banking, travel, ...
Boyce, Gordon. (2002, June). Beyond privacy: The ethics of consumer information systems
Informing Science. Retrieved March 26, 2010 at http://informingscience.org/proceedings/IS2002Proceedings/papers/Boyce230Beyon.pdf
Ferrell, Linda. Marketing ethics. Cengage Learning. Retrieved March 26, 2010 at http://college.cengage.com/business/modules/marktngethics.pdf
Since it is increasingly essential for citizens to use the information technologies to bank, shop, or work, people tend to resign themselves to the loss of privacy" (Boyce 2002, p.115). However, a firm that establishes a reputation for not using consumer data in a questionable fashion, such as selling information to other companies could gain a market advantage. Consumers are growing increasingly worried about identity theft and their lack of control over personal data (Farrell 2010).
In addition, Fortis Healthcare has grown to become a worldwide leader in the delivery of a wide variety of sophisticated medical care in areas such as heart surgery. Although this is a positive aspect, particularly because it has led to the increase of medical tourism, this trend will result to adverse effects in the future (Fortis Hospital, 2001). This is because the company is gradually losing the desire to
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Information System holds in Accounting Industry's future? Looking through the glass and estimating what the future holds for any individual or profession is always a difficult exercise as the trends in any business or profession may change and so the path of development. It is better to look at the experience of some companies whose systems have changed over the past few years and thus try to estimate what is
The information security system also helps in the provision of guidelines in the analysis and in the evaluation of security systems which are considered vulnerable to be used based on the former or initially used security measures in the organization system e.g. The use of anti-viruses, firewalls, intrusion detectives etc. Role of ethics when building customer database Ethics refers to the that branch of philosophy dealing with values relating to human conduct,
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E. those that are contrary to the intent of the marketing material) are taken (Wesley & Barczak 2010). Psychological knowledge has allowed this balancing act in video game marketing to be much more finely tuned than it would be otherwise. Ethical Principles The first three principles discussed herein relate to the efficacy of various marketing efforts, and the considerations that must be taken into account in order for marketing to reach the