Marketing Information Systems And Ethics Research Paper

Length: 2 pages Sources: 2 Subject: Business - Advertising Type: Research Paper Paper: #17261729 Related Topics: Ethics And Diversity, Target Marketing, Marketing, Marketing Plan
Excerpt from Research Paper :

109). But the new types of data kept by corporations are highly individualized, and contain information beyond the surface demographic to which the consumer belongs: the information is so personal it can be easily used to commit credit card or insurance fraud, and besmirch a customer's name.

While increased access to such data might be a boon to sellers it is hardly likely to be as beneficial for consumers. Sellers might weakly protest that knowing more about the consumer enables them to offer special promotions of interest to their core contingent of loyal purchasers. However, most consumers do not want to be barraged by advertising, and their information, once it leaves their possession, can easily fall into unscrupulous hands, the more it is passed around. Selling databases of consumer information is far from unheard-of. A consumer who obtained a discount on a bag of pet food with a 'rewards card' may find him or herself subject to appeals from money from the Humane Society (an irritation); while someone who purchases antidepressant medication through his or her health insurance plan might suffer repercussions in getting a job if the information is discovered by a future employer.

"The participation of citizens in the ordinary processes of daily life such as shopping, banking, travel,

...

Since it is increasingly essential for citizens to use the information technologies to bank, shop, or work, people tend to resign themselves to the loss of privacy" (Boyce 2002, p.115). However, a firm that establishes a reputation for not using consumer data in a questionable fashion, such as selling information to other companies could gain a market advantage. Consumers are growing increasingly worried about identity theft and their lack of control over personal data (Farrell 2010).

References

Boyce, Gordon. (2002, June). Beyond privacy: The ethics of consumer information systems

Informing Science. Retrieved March 26, 2010 at http://informingscience.org/proceedings/IS2002Proceedings/papers/Boyce230Beyon.pdf

Ferrell, Linda. Marketing ethics. Cengage Learning. Retrieved March 26, 2010 at http://college.cengage.com/business/modules/marktngethics.pdf

Sources Used in Documents:

References

Boyce, Gordon. (2002, June). Beyond privacy: The ethics of consumer information systems

Informing Science. Retrieved March 26, 2010 at http://informingscience.org/proceedings/IS2002Proceedings/papers/Boyce230Beyon.pdf

Ferrell, Linda. Marketing ethics. Cengage Learning. Retrieved March 26, 2010 at http://college.cengage.com/business/modules/marktngethics.pdf


Cite this Document:

"Marketing Information Systems And Ethics" (2010, March 26) Retrieved June 13, 2021, from
https://www.paperdue.com/essay/marketing-information-systems-and-ethics-13034

"Marketing Information Systems And Ethics" 26 March 2010. Web.13 June. 2021. <
https://www.paperdue.com/essay/marketing-information-systems-and-ethics-13034>

"Marketing Information Systems And Ethics", 26 March 2010, Accessed.13 June. 2021,
https://www.paperdue.com/essay/marketing-information-systems-and-ethics-13034

Related Documents
Information Systems in Healthcare Organizations
Words: 3540 Length: 12 Pages Topic: Healthcare Paper #: 87187361

In addition, Fortis Healthcare has grown to become a worldwide leader in the delivery of a wide variety of sophisticated medical care in areas such as heart surgery. Although this is a positive aspect, particularly because it has led to the increase of medical tourism, this trend will result to adverse effects in the future (Fortis Hospital, 2001). This is because the company is gradually losing the desire to

Marketing Plan for Hyatt Hotels Corporation
Words: 3631 Length: 12 Pages Topic: Urban Studies Paper #: 26140824

Hyatt Marketing Plan Situational Analysis Environmental Analysis Strengths Weaknesses Opportunities Threats Barrier to Marketing Planning Marketing Planning Product Techniques for New Product Development for the Business Traveler Marketing Mix Products Price Distribution Promotion Ethical Issues Budget Implementation Hyatt Hotels Corporations is a chain of hotels and one of the largest and renowned corporations in the hospitality industry. The corporation has been in the business for several years and has become a brand name amongst high-end hotels. The company is always keen on providing the best hospitality services to its

What Information System Holds in Accounting Industry's Future
Words: 7679 Length: 20 Pages Topic: Accounting Paper #: 50658433

Information System holds in Accounting Industry's future? Looking through the glass and estimating what the future holds for any individual or profession is always a difficult exercise as the trends in any business or profession may change and so the path of development. It is better to look at the experience of some companies whose systems have changed over the past few years and thus try to estimate what is

Management Information Systems MIS Organization
Words: 1247 Length: 4 Pages Topic: Business - Management Paper #: 61619280

The information security system also helps in the provision of guidelines in the analysis and in the evaluation of security systems which are considered vulnerable to be used based on the former or initially used security measures in the organization system e.g. The use of anti-viruses, firewalls, intrusion detectives etc. Role of ethics when building customer database Ethics refers to the that branch of philosophy dealing with values relating to human conduct,

Marketing Management This Report Will Be a
Words: 2446 Length: 8 Pages Topic: Business - Advertising Paper #: 61485117

Marketing Management This report will be a thorough analysis of a chosen marketing management problems. In this report, the approach taken will include thorough analysis of a total of five recent studies. The thematic marketing management problem studied here will be the impact that the ethical standards can have on the entire marketing management structure. The studies chosen will be studies from five different perspectives i.e. The background of the studies

Marketing Video Games: Social, Psychological,
Words: 2103 Length: 8 Pages Topic: Business - Advertising Paper #: 23675681

E. those that are contrary to the intent of the marketing material) are taken (Wesley & Barczak 2010). Psychological knowledge has allowed this balancing act in video game marketing to be much more finely tuned than it would be otherwise. Ethical Principles The first three principles discussed herein relate to the efficacy of various marketing efforts, and the considerations that must be taken into account in order for marketing to reach the