890 words

Ken Ewert's defense of capitalism against Christian socialist moral criticisms

Moral Criticisms Market This assignment requires read article Ken S. Ewert (found Reading & Study folder). Note article, Ewert defending free market "Christian Socialists." He states position a rebuttal

~5 min read

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1,380 words

Defining honor and integrity across cultures and contexts

"the greatest way to live with honor in this world is to be what we pretend to be" (Socrates). If ten persons are asked to define "honor" there will likely be eight or nine different answers, and perhaps even all ten people will have a different response.

~7 min read

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3,983 words

Merck's ethical failures in developing and marketing Vioxx

How could Merck management have handled the research, development and marketing of Vioxx in a more ethically responsible fashion, if at all?

~20 min read

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1,117 words

Fear appeals in mass communication: traps and effective strategies

What traps should communicators avoid in using fear appeals in their messages? Fear is an emotion and messages that appeal to emotions must tread not so much lightly, but rather, quite meticulously, especially when calling upon an emotion such as fear.

~6 min read

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1,143 words

Coca-Cola's organizational structure and management systems

The Coca-Cola Company's organization is a double-edged sword. The Company's structure is one of global decentralization in which the Company manufactures and sells concentrates, bases and syrups, owns the brands and conducts marketing initiatives, while its global "partners" manufacture, package,…

~6 min read

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2,919 words

Competing philosophies in tourism research: quantitative versus qualitative methods

The relatively young area of Tourism Research borrows heavily from social science in its use of Quantitative and Qualitative Methods.

~15 min read

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4,561 words

Sir Gawain and the contradictions of the chivalric code

The chivalric code is a paradigm that is both poorly understood and was even more poorly applied, not because the code was not clearly written down and able to be transferred among the people who it applied to but because of its very confusing historical development and even more confusing…

~23 min read

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1,250 words

Moral rights and justice versus utilitarian benefits in Caltex's South African operations

In your judgment, were the possible utilitarian benefits of building the Caltex plant in 1977 more important than the possible violations of moral rights and of justice that may be involved?

~7 min read

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3,206 words

Porter's Five Forces Model applied to Bowne & Company

Bowne & Co., Inc. is a financial services company which has been in business for 235 years. During this time the company has grown to become the world financial services leader in communication services, investor/shareholder relations and communications, and capital markets communication guidance.

~17 min read

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11,289 words

Tourism and consumer behavior in New York City after September 11

Interviews were conducted with five shop owners or managers. Two were managers of food establishments in La.Guardia Airport, one was in Chinatown, one coffee shop owner near Southstreet Seaport, and one near the Broadway Theater district.

~57 min read

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