986 words

Nurse-patient ratios and patient outcomes: a legislative advocacy guide

Nurse-Patient Ratios. This is a legislator information sheet on nurse-patient ratios (as adapted from Aikan et al. 2010) for a busy legislator who will only have time to read bullet points:

~5 min read

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730 words

Maurice Charland's theory of identification in Quebec's sovereignty rhetoric

Rather, the key term in critiquing rhetoric should be "identification" (Charland, 1987, p. 133). Why is focusing on identification more valid than focusing on persuasion in the process of rhetorical themes?

~4 min read

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797 words

Rural imagery and American identity in 2013 Super Bowl advertisements

Despite the fact that two urban teams were playing in the 2013 Superbowl, the two most talked-about advertisements featured scenes of classic, American rural life.

~4 min read

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514 words

De Bono's lateral thinking and three other mental processes

De Bono describes four "processes" that he says have the same basis. What does this basis seem to be? How do they differ from one another?

~3 min read

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686 words

Global Crossing's collapse: accounting fraud and corporate mismanagement

Global Crossing was a telecommunications company that was afflicted by serious waste and mismanagement. It was the fourth largest bankruptcy in U.S. history, and its failure in the midst of a recession had serious repercussions for the U.S. economy as well as for shareholders.

~4 min read

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1,212 words

Bardach's eightfold path applied to federal comparative effectiveness research

Medical Treatments: Issues and Options for an Expanded Federal Role" Using Bardach's Eightfold Path" The objective of this work in writing is to assess the work entitled "Research on the Comparative Effectiveness of Medical Treatments: Issues and Opinions for an Expanded Federal Role" using…

~7 min read

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1,480 words

Concrete imagery in Fairy Soap advertising and psycholinguistic manipulation

The 'Fairy Soap' advertisement was used and investigated for the use of concrete imagery -- a strategy of psycholinguistics. Psycholinguistics says that concrete imagery not only forges associations but also makes imagery more vivid and helps reader comprehend and faster remember words.

~8 min read

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891 words

Employee recognition programs and organizational retention effectiveness

To ensure this, you attempt to hire the right workers and to retain these workers. In order to retain these workers, they need to motivate them. This is particularly so since organizational excellence necessitates employee well-being and to achieve this, you need to motivate your employees.

~5 min read

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869 words

Leadership communication and the balanced scorecard approach

The work of Kaplan entitled 'Lead and Manage Using the Scorecard" states that communication "is clearly a leadership role." An article published by Forbes online states that it is not possible "to become a great leaders without being a great communicator." (Myatt, p.1) Myatt states "the previous…

~5 min read

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729 words

The role and impact of marketing in contemporary business practice

MARKETING mean to you? Marketing has a myriad of implications for a company or for an individual entrepreneur, or for a small company. It means that the producer of the product is telling consumers why they should purchase that product.

~4 min read

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