¶ … 1987 Quarterly Journal of Speech, Maurice Charland embraces Kenneth Burke's argument that "persuasion" should not necessarily be the "key term" as a theory of rhetoric. Rather, the key term in critiquing rhetoric should be "identification" (Charland, 1987, p. 133). Why is focusing on identification more valid than focusing on persuasion in the process of rhetorical themes? Charland insists that using persuasion as a driver for rhetoric "…implies the existence of an agent who is free to be persuaded," which is not always the case. Charland uses Quebec's quest for sovereignty as an example of why his assertion is valid. The White Paper that was created identifies the issues and the alleged oppression; in itself, it persuades through identification of salient issues.
In 1976, Quebec's political situation changed dramatically when voters gave control of the legislature to the Parti Quebecois (PQ), taking it away from the MSA; the PQ took 71 of the 110 seats in the legislature, giving it firm control and a chance to move Quebec out of Canadian authority into a sovereign state of its own (Charland, 135). Following...
The White Paper was truly rhetorical in the context of an argument for independence; it related to the history of the development of the French-speaking society. The referendum that the White Paper supported did not gain enough votes to win, but as rhetoric it was a classic example of a "constitutive phenomenon" that used the identification of the issue rather than wholly persuasive tools to put the idea forward (137).
In other words, through his esoteric narrative, Charland's point is that the people of Quebec are the protagonists and Canada is the antagonist, and the "…past is presented as an extension of the present" through the rhetorical use of "our" and "Quebecois." And in conclusion Charland explains that because any rhetorical situation is essentially ideological, the rhetoric must not only be "mindful" of the arguments put forward, but of the "very nature of the subjects that rhetoric both…
Persuasion / Tu Quoque Fallacies Persuasion. I remember an occasion when I went on a canoeing trip with my friend David from high school. David is the sort of person who always totally speaks his mind about anything -- he is not shy about commenting (often in an almost abrasive manner) on the person you are dating, or the clothes you are wearing, or anything else that happens to pop into his
Shaping, reinforcing, and changing responses. Shaping; mind-sets are "shaped" by relating satisfying environments with a product, individual, or a thought. Reinforcing; opposite of the accepted belief, many persuasive communications are not intended to change people, but to strengthen a place they already embrace. Changing; it is one of the most significant persuasive impact and the one that comes in to mind immediately when we think of persuasion. Communications can
A second everyday advertisement that most people often encounter comes in the mail or stapled to the pizza box. It is an advertisement, perhaps with a coupon, to dine at a local or chain restaurant. This attempt at persuasion uses the tactic of controlling the context. Even with poor wording or graphics, the existence of the coupon, and the fact that one is forced to hold the advertisement when one
This can be a difficult balance to attain though. It proceeds from the view that persuasive communication is only partially defined by the delivery of a message. An equally significant part of this, at least when contextualized by interpersonal forms of communication, is the effectiveness with which one appears to have received communicated ideas and information from those who will receive the message in question. Indeed, the ability to establish
Persuasion in Television Advertisements Advertising and marketing specialists frequently use specialized techniques to communicate with audiences by appealing to a specific type of customer and helping a brand or product to be memorable or appealing. Advertisements frequently accomplish this by using spokespeople, slogans, or visual symbols or displays that grab the intended audience's attention and appeal to the customer's curiosity, sense of ascetics or humor. This paper will assess two such
This diagram describes my proposal for assessments: Operator Services Manager Senior Operator Senior Operator Senior Operator 15 Operators 15 Operators 15 Operators This task delegation will make regular assessments administratively feasible, and will contribute to task diversity for the most Senior Operators in the department. Costs The main points of concern expressed by you involving costs to the company involved the expenses involved in hiring a Learning Services Manager and the development of an incentives