PAPER TITLE: Health Promotion Plan for tobacco Use for RUSSIAN Culture.
PURPOSE: Students will write a paper that explore the ptactices, beliefs, and customs of a culture, which will serve to strengthen cultural competency in interviewing, history taking and planning to prmote health in diverse clinical settings in the USA. Students will write a health promotion plan that may help close the gap in disparities in health care in the USA.
1. Identify and provide a brief synopsis of the (1) practices, (2) beliefs, (3) values and (4) customs of the RUSSIAN culture. Include (5) this cultures meaning of health and illness that may impact the interview and/or health history data collection process. (20%)
2. Discuss and Describe the Tobacco Use (5%)
3.OUTLINE five or more specific considerations for the interview and health history of a client of the Russian culture in order to ensure that your interventions are culturally specific to the cclient.(15%)
4. Develop a HEALTH PROMOTION PLAN (Create a Community Center, Hospital Based Clinic or Community Health Clinic) for Tobacco Use, making it specific to the Russian culture. The Health Promotion Plan should include (1) health promotion practices or behaviors of the people of Russian culture that need to be adapted or supported, (2) measures to improve the quality of life and life expectancy of the people of Russian culture and measures to close the gap that may exist for that cultural group (25%)
5. In summary: Write about your progress in achieving understanding of what constitutes cultural competency in nursing practice. (5%)

In your midterm, you analyzed the market. Now, based on that analysis, create a sustainable MARKETING campaign for that same organization. Please do NOT create a global plan for a giant corporation. Pick ONE product and ONE market. Also, this is NOT a report: as an MBA, you need to lead and generate ideas.

Write your paper in the following order, with separate sections, not a continuous essay. You have only 3000 words (no allowances or overages) and may allocate your words as you wish.

I. Cover Sheet + Table of Contents. Does not count toward word total. The cover sheet should include the title of your paper (including the name of the company) and the date of completion. Do not put your name in your paper, either here or anywhere else.

II. Introduction + Goals (25 points). This consists of three parts...

1. BRIEFLY describe your organization. This is simply to remind the reader of who your company is and what they do, so please limit this to key information in a sentence or two.

2. Identify your target market. Just say who your target market is ? you don't need to analyze them again. This could be any of the stakeholders from your midterm, though most likely it will be the customers. If you want to target a new customer segment, explain why.

3. Set 3BL MARKETING goals: You will need to create 3 S.M.A.R.T. goals ? one each for People, Planet, and Profit. Make sure they are goals, not policies, and make sure they are related to your marketing campaign, not goals for human resources or operations.

III. Your Marketing Mix, The First 3P's (25 points). How will you achieve your goals? Again, this is not a report ? demonstrate your original thinking. Be sure to justify your decisions (the WHY) with research. And don't forget to emphasize sustainability!

1. Product: What are you selling? (Pick just ONE product or service if your company has several.) How is it different or better than the competition? Will you change anything? Why or why not?

2. Price: What is the company's current pricing strategy? What will be your new pricing strategy, and why? Show the old price, the new price, and a competitor's price. (That's 3 different numbers.)

3. Place: What is the product's current distribution? How would you change that distribution and why? How will your distribution compare to the competition?

IV. Your Promotion Plan using AIDA+ (25 points).

1. Please structure your Promotion Plan with each of the 5 stages of AIDA+. In each stage, describe the media and messages you will use, explain why, and use research to support your reasoning. Be specific about where and when your promotions will run.

V. Promotion Budget & Implementation Calendar (25 points).

1. Based on your goals and your AIDA+ plan, create a detailed OBJECTIVE-AND-TASK budget. Do NOT include ordinary operational expenses, such as office space, salaries, or cost of goods sold. Just show specific promotion expenses. You must research and use actual costs. Remember, an objective-and-task budget shows how each marketing expense will contribute to your goal, so show the calculations and projected results for each expense.

2. Create a timeline of specific dates and activities. This can be a simple list or a Gantt chart.

VI. Reference Notes + Bibliography. Research is an absolutely critical component of this paper. Support all of your facts, data and arguments using multiple authoritative sources, not just company websites. No Wikipedia. Every source you cite must be directly relevant to your paper, so do not include class readings unless you used them to create this plan. Include reference notes in the body of the document AND a bibliography of all your sources at the end. Please use a proper reference note format, as we discussed in class. Your reference notes and bibliography do not count toward word total.

IMPORTANT NOTES

? Length: Maximum 3000 words ? no overage allowed. Longer papers will be downgraded 1 point for each % they exceed the limit. The maximum does not include the title page, contents, reference notes, or bibliography. However, words in charts and tables DO count toward your limit. Do not fill your plan with definitions, theories or unnecessary background information.

? Proofread: Proofread your paper to minimize errors and ensure clarity. Also, reread the instructions AFTER your paper is complete to catch any omissions. MOST POINTS ARE LOST BECAUSE STUDENTS FAIL TO READ THE INSTRUCTIONS CAREFULLY.

? Objectivity & Feasibility: Your paper should be a well-reasoned and substantiated argument. If you say, "our product is high quality," PROVE IT with facts or third-party quotes. Also, don't just present your ideas; explain them. Why is this the best option?

ABSOLUTELY NO PLAGIARISM: This is a test of your original analysis and thinking, not your ability to copy and paste. You must base your plan on research, but quote other sources sparingly and always use proper quotation marks and references. We've discussed plagiarism at length in the forum and at your induction; it's your responsibility to completely avoid any form of plagiarism.

I am the brand manager of a renown consumer product marketing company responsible for Hong Kong and Macau markets.

Currently, I am working with product manager to launch a new product in Hong Kong, 2011 ? Q4. To ensure a smooth product introduction, I am requested to produce an advertising and promotion plan within a given budget. Since the product will be rolled out during the Christmas holiday, hence the advertising and promotion plan is going to cover activities from 1 Dec 2011 to End Dec 2011. I propose to seek HK$2 million promotion budget to complete this product introduction.

The company is Hong Kong Ocean Park, the product is the three in-park themed hotels named "Ocean Hotel", "Fisherman's Wharft Hotel" and Spa Hotel.

Discussion areas Weighting
Executive summary
- Smmarize the key findings and list out the major issues here 10%
(max 200 words)

Background of studies
- Brief introduction of the company
- Product descriptions ? what product or services that you are sellings
- The industry uniqueness ? the implication of FMCG or shopping product?
Environmental scanning
- Conduct a situation analysis ?SWOT in a table format
- Conduct a customer analysis ? identify and justify the STP ? a statement of your target and brief about their distinct behavior
- Conduct a product analysis ? Product level analysis
- Indentify competitors of your selected industry ? direct / indirect / potential and the implications 25%
(Max 850 words)
Campaign objectives and key messages
- Identify the overall branding strategies and elaborate the reasons behind
- Name the top 3 communication objectives of this A&P campaign
- Key messages of the A&P campaign ? justify the key messages by your product attributes /benefits and unique selling propositions 10%
(max 250 words)
Advertising activities:
1. Creative consideration
a. Print (10%)
- Collect a list of print creative of a selected industry of your choice and comment the strength and weakness of your company and your competitors (at least 3 competitors in a table format)
- Propose a campaign print creative and discuss why it would be effective
b. TV (10%)
- Propose a story board and discuss how your story board message would align with your key messages and theme line
c. Justification (5%)
- Customer response hierarchy model discussion
- Consideration of celebrity / talent / spokesperson /opinion leaders on your advertising campaign and justified by reasons

2. Media consideration (10%)
- Media selection discussion
- Media reach and frequency consideration of your campaign
- Media scheduling discussion
- Media budget split discussion 35%
(max 1,400 words)
Sale promotions activities:
- A summary table to demonstrate the key sales promotional activities of your competitors
- Recommend top two promotional tactics that you will adopt and justify why it will be success
15%
(Max 700 words)
Conclusions, reference page and other appendices
- Include in-text referencing and reference page ? must use Harvard referencing system

The following appendices are excluded from the word limitation
- Appendix 1. Creative collection ? that include your company and competitor?s print creative
- Appendix 2. A print creative of your product promotion
- Appendix 3. Storyboard ? a story line illustration of your creative
- Appendix 4. Creative brief ? list our all the details when you communicate with your agency
- Appendix 5. Media scheduling ? a project gantt chart summary 5%
(Max 100 words)

Case Study: Mrs. Gray is an 86 y/o who has been diagnosed with type 2 diabetes 3 years ago. She is single and lives in the community in a naturally occurring retirement community. She appears much younger than her stated age, and she has an active social life. She goes to the gym four times a week and meets friends for lunch several times a week. She is involved in her church and is part of the senior Friends Program, visiting shut- ins with a casserole once a week. Her last A1C was 6.1%.

The paper should include the following:
1). Discuss health maintenance issues/concerns of this older aged patient as well as how you would handle the assessment (diagnosis) and health promotion plan for this visit.
2). Must be in APA format
3). The 5 articles must be up to date journal articles from scholarly peer reviewed journals, i.e. the journal articles should be between 2008 to 2011; either randomized controlled trial or meta-analysis research articles.
4). The 5 articles must discuss in the paper also with data and evidence supported.

below is instruction. there is 3 questions, just use bullets & short answers don't use long paragraph.use 1 page for answering question 1 and another page for answering question 2 and third page for answering question 3.
here are three questions

1)The 5- step consumer decision-making model is very important in marketing.
???You just saw an ad that told you that you could purchase an energy efficient major appliance before 4/30 & receive a rebate from the government. It reminded you that you have been thinking about needing a new (fill in the blank with a major appliance). With this being the 1st step, describe what the consumer is doing in each subsequent step & identify what marketers can do in each of the 5 steps to influence the consumer.
???have at least two non-traditional marketing & two sales promotion elements that the marketer could use.

2) You are reading some research that shows with higher gas prices & the uncertainty in the economy, families are planning to NOT take that long summer vacation but rather stay in town. But, families want to do fun things with their kids right here. You are a professional marketing consultant & have been retained by the Houston Chamber of Commerce to develop an IMC plan to market Houston as a vacation destination without having to leave town.
??? Develop an ad (Base your answers on the entire ad development process in figure 7.9)
?? State clearly what the goal of the ad is. What are you trying to accomplish. Market to whom for what purpose?
?? Determine the most effective ad, based on each ad development process element & explain why you selected what you did.
?? What are at least 3 features & the associated benefits?
?? What would your positioning statement be? (Think ???headline??? or major key ad message)
?? What is the most effective advertising medium be & why?
?? Develop the final ad (this is not a graphic design project but make sure it is well thought out)
??? Describe in detail at least two consumer promotions that would be appropriate for this product & explain why you selected these.
??? Describe in detail at least one sponsorship opportunity that would be appropriate for this product & explain why you selected it.
??? With the goal of securing positive news coverage, what would be the best way that you would ???pitch??? your product? Remember that it must be newsworthy to get publicity.
??? Based on the several ways to evaluate an IMC outlined in chapter 15, discuss at least 2 ways you would evaluate the IMC plan you just developed

3) Select any consumer ad on the web (You Tube has zillions),using ALL the details of creating an advertisement summarized in figure 7.9, analyze the ad you picked against this process & each element (message strategy, appeals, etc)
??? Select at least one non-traditional & one sale promotion plan element that you think would be effective & explain why
i am going to send resources such as book page to you through customer control pannel

There are faxes for this order.

Individual Health Promotion Plan Paper
This is an INDIVIDUAL assignment is based on a Community Nursing Diagnosis listed in the Syllabus, submitted to course faculty on the due date and time. The problems/needs/risks are drawn from the list of Community Nursing Diagnosis List (not your community assessment). Complete the paper according to APA 5th Edition Guidelines as a word processed document. Secondly, the paper must be uploaded in Assignments for grading purposes by the Due Date listed in the Schedule. Make sure that you check your paper thoroughly before submitting in Assignments since you can only submit it one time.

The paper must have citations and references.The citations and references must match. The paper is limited to Eight (8) pages including the title page, abstract and references pages. Do not exceed the eight page total as only eight pages will be read! The paper is double-spaced with the exception of the grid which is completed in landscape format with single spacing (note that the Grid is NOT in APA format). Include Title Page with a running head and a page header. Page one begins on the title page. Abstract is page two; first page of narrative is page three. Please review the example provided.

The Health Promotion Plan paper is derived from the problems/needs/risks in the Community Nursing Diagnosis List that is provided in this Syllabus. Content outline below (use headers for each section)

Select ONE problem/need/risk identified in the Community Nursing Diagnosis List.
Copy the problem/need/risk that you selected EXACTLY as is written in the Community Nursing Diagnosis List.
Develop a health promotion plan "as if" the plan would be implemented for a target group within the community. Make sure that you understand the differences between a primary prevention and a secondary prevention (as discussed in your text) when developing your interventions that are placed in the grid. You will submit the plan to faculty via Assignments. Submit the plan by the due date - see course calendar for due date and time.

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Part I: Nursing Process: Community Diagnosis
Identify the community diagnosis for the problem/need/risk EXACTLY. Recall that this community diagnosis follows the three-part community diagnosis format.

I. Community Diagnosis:
A specific problem/need/health risk - actual or potential Among ______ (specific community/age/gender - include any other pertinent demographic data) Related to ____ (characteristics that are contributing factors) As Evidenced by _____ (supportive data: actual data from the community assessment and the matching Healthy People 2010 National Health Objective- you must include the reference citation for HP 2010) by Copy the diagnosis exactly as listed in the Community Health Diagnosis List.

II. Review of Literature:
Next, complete a brief review of the literature (using at least 3 current evidence-based sources from nursing journals) highlighting the health problem and the target group. You should answer these questions in your review: Use headers to organize this section of the paper. If you are unsure the reference is evidence-based, email the instructor with the title of the journal.

Write a question that you are trying to answer with the literature review using a PICO format. The information that you find in the literature will support your literature review and your plan for your intervention. The PICO format consists of identifying your population of interest (P), intervention that you are looking at (I), a comparison for intervention (I), and the outcome of interest. The paper example has an example in it. Remember

For example:

In adolescents (P), are diet and exercise (I) better in decreasing weight (O) instead of diet (C) alone?

Why is this diagnosis a health problem for this target group?
What are the current nursing interventions for this problem?
What interventions have been successful and what interventions have NOT been successful?
Students can use textbooks as limited use references; three additional evidence-based nursing references (within the last five years) must be outside of the current textbook list. Include citations in the body of the paper and the full citations of all sources in the References section of the paper. Remember citations and references must match or major point deduction will occur.


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III. Plan
Develop a health promotion plan as if the plan would be implemented for a target group within the community. The target group for your education effort may be residents, nurses, or policy makers. Describe the target audience (population). Specify how and where you will reach your audience. Develop an educationally and culturally sensitive intervention appropriate to your target audience.

Give the plan a title - this title must be consistent on the title page, on the second page, and here.
List one short-term goal that includes your population.
Write three measurable, time specific learner objectives
Consider all of the objectives together; write one paragraph addressing each of these areas.
Specific
Measurable
Reasonable/Feasible
Fit with philosophy of the community
Easily understood Time frame
IV Budget


Create a specific Budget (Put in Table-format with total added up)

Determine a budget for the project.
Time: Consider $14.00/hour for the student nurse rate
Materials: while brochures may be donated - in kind - there is still a cost.
List other resources needed for the project.

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Part V Nursing Process - Intervention and Evaluation
NOTE - FOR THIS PAPER - LANDSCAPE THIS TABLE for Display & Use SINGLE SPACING - points will be deducted if the student does not follow directions. This is where you describe your interventions for your desired outcome for the population. Think through how you will evaluate whether your intervention was successful or not.

Objectives Learning Domain Topical Outline for Each Objective - include timeline Plan for Evaluation
List each objective separately
1.
2.
3. For each objective- Address:
Cognitive
Affective
Psychomotor Write a topical outline for the plan
Include strategies at the levels of primary and secondary prevention:
Based on objectives (formative and summative)
Appraisal of the effects of activities or programs
To determine relevance, progress, efficiency, effectiveness & impact of program activities


I. Community Diagnosis
copy verbatim: "Smoking cessation among adolescents in grades 9-12 who indicate that they are smokers and attempts to quit, if made, were unsuccessful related to denial of effects of smoking, lack of support or strategies for smoking withdrawal as evidenced by 588 cases of lung cancer and 427 deaths from lung cancer in Orange County in 2005 and Health People 2010 objective 27-2a to reduce tobacco use by students in grades 9-12 (Baseline:40% and Target:21%) (Florida Charts, 2007; U.S. Department of Health and Human Services, 2001)."

section V

Objectives / Learning / Topical outline for / Plan for
/ Domain / each objective /Evaluation
/ / include timeline /

Ford CompanyResearch Paper
It requires the collection, organization and then summary of company info and data from newspapers, business publications, electronic business databases, business internet sources, or directly from the company.

Part 1--Background Info:
1. Describe the company, its name and headquarters location a brief history of the company, where and when it was founded, its original products or services, significant expansions, problems or issues etc.
2. Summarize and describe your understanding of the Companys Mission Statement (do not just copy or repeat the mission)
3. Identify the present CEO and other 3 or 4 senior company officers and their latest salary and bonuses (if any)
4. Explain and describe any major currant events or circumstances affecting the company such as a lawsuits, competitive threats, a merger or industry trends, management or labor problems, ethical or moral issues etc
5. Summarize and explain your understanding of managements plans for the future of the company

Part 2Marketing Info
1. Identify the company currant major products and/or services
2. Are these new or old products? Are they successful? Why or why not? What is the future for these products likely to be?
3. Describe the companys primary markets served, its primary customers, its major competitors, general marketing objectives and strategies, product pricing details, overall industry trends or issues, its advertising and/or promotion plans. Describe and explain all of this info in as much detail as possible.

Part 3Your Evaluation, Opinion and Summary about the company
1. Explain and elaborate in detail whether you think Ford Co. is or is not Healthy. Use financial accounting ratios calculated (Revenue & Expences, Profit and Loss, Liabilities and Owners Equity for the most recent year and prior year) to explain your conclusion (use few different sources for that).
2. Explain whether you believe management will or will not be successful in accomplishing its plans for the future.
3. What is your overall opinion about the future for Ford Co. Is the company likely to be successful and profitable? Why or why not?

Assignment details:
1. Create a bibliography of your sources. Use MLA format
2. Use a minimum of 4 different business sources (Newsweek or Time magazine is NOT a business source).
3. You should seek out a wide variety of sources materials in order to obtain diverse, unbiased info and different opinions about Ford. Considerable Info and data may be found at www.hoovers.com.

Written Individual Project (Marketing Plan): Develop a marketing plan for Cloroxs new Green Works natural cleaners (http://www.clorox.com/products/overview.php?prod_id=gw). The marketing plan should cover all aspects of marketing such as product, packaging, brand name, target market, promotion, price, and distribution. A sample model (template/guide) is included. Further, I will upload an outline. You are expected to use a Marketing textbook, as well as 4 additional outside sources to complete your project.

Requirements: Due no later than October 15th . Projects are to be submitted directly to the DROPBOX as a Word attachment. Late projects will be heavily penalized. The maximum pages for the paper should be no more than 8 pages, using Times New Roman, 12 point font, double-spaced. (Please note that when I say a maximum of 8 pages that this means I do not want papers larger than that size (quantity does not equal quality). However, please do not use this as an excuse to write a very short paper because you will be graded accordingly. I expect you to get as close to 8 pages as possible using the specified font and page setup. I expect you to have at least 4 additional outside peer-reviewed sources from scholarly journals (NOT the Wall Street Journal, Dallas Morning News, or Wikipedia). To find peer-reviewed journal articles you may use the library databases such as Business Source Premier. You will need to include a title page with each group members name, 8 pages of content, a reference list, and an appendix (if necessary). You are required to use APA format for the entire paper. You may choose to purchase the most recent APA style manual or there are resources available at the library or online that will indicate the correct formatting procedures. If you have any questions, there is a Writing Center on campus that assists with these issues.

outline
1.Executive Summary
Highlighted important information from throughout plan

2.External Environmental Analysis Introduction
Highlighted important favorable and unfavorable external trends

3.Competitive Analysis
Identify key competitors and other competitors as needed
Provide detailed information on competitors in the table and in paragraph form; Table REQUIRED

4.Economic Forces 5.Political Forces 6.Legal and Regulatory Forces 7.Technological Forces 8.Socio-cultural Forces
Identify favorable and unfavorable factors and trends
Identify sources of information for credibility; items must be cited appropriately
Identify the impact to the company and or the industry from the trends and issues identified

9.Possible target markets and segments
Identify 3 possible segments to consider for your final plan
Identify key segmenting dimensions (qualifying and determining dimensions) for each of the 3 segments

10. SWOT ANALYSIS
INSERT TABLE SWOT ANALYSIS (REQUIRED)
Prioritize and explain impact
10. What strengths exist for the organization?
11.What weaknesses exist for the organization?
12. What opportunities exist for the organization?
13. What are limitations or potential threats to success?

14.SWOT ANALYSIS SUMMARY
Assess the overall impact of your SWOT analysis, (i.e., can the weaknesses be overcome, are there too many
threats, etc.), IDENTIFY THE THE COMPANY'S POSSIBLE COMPETITIVE ADVANTAGE

15. Target Market
Specifically identified the target market and justification of the need for the new product
Identify location, market size, demographics, determining dimensions, and important media for target market

16. What marketing plan for the product is utilized?
Identify the positioning strategy based on your promotion strategy and based on your target market
Identify branding strategy: activities, name, differentiation with other competitors
Table required: Table with List of Product Features and competitors

17.What marketing plan for promotion is utilized?
Identify the positioning strategy based on your promotion strategy and based on your target market
Identify itemized budget for your promotion plan; identify advertising and marketing messages and ads
Identify promotion blend (advertising, personal selling, sales promotion, publicity)
Table required: Table with List of Promotional Plans and Budget

18.What marketing plan for distribution is utilized?
Identify degree of market exposure, customer service level, and other elements of your distribution methods
Required table of comparison of distribution characteristics as compared to competitors

19.What marketing plan for price is utilized?
Identify price sensitivity of market
Identify positioning of price versus quality and or features
Table required: Table with list of price structure for you and your major competitors

20.What time frame for rollout is covered?
Consistent with promotion plan; implementation issues covered that are relevant
Table required: Table with timeline of activities

Table should be in appendix
The content should be 8 pages not include table
please insert required table in appendix

Cultural Health Promotion Plan Paper

This is an INDIVIDUAL assignment based on community data and the Healthy People 2010/2020 National Objectives.

DUE DATE: July 6, 2010 by 10:00 p.m. with late submission policy application to this assignment.
Complete the paper according to APA 6th Edition Guidelines as a word processed document. The paper must be submitted electronically via course Web Courses Assignment function.

The paper is limited to a MAXIMUM of Ten (10) pages (including the title page and references pages; NO Abstract is needed for this assignment). Do not exceed the ten page limit as only ten pages will be read and graded! The paper must double spaced in font size 12. Include Title Page with a running head and a page number according to APA Sixth Edition format. Page one begins on the title page. References using APA format are included in the total page count.

The Cultural Health Promotion Plan paper topics are derived from the work that was previously identified by faculty, students, and other pertinent resources in the community. The problems/needs/risks are drawn from Community Data/Healthy People 2010/2020.

1. Each student will select ONE problem/need/risk from the list provided by Dr. Ark. The list is located in Web Courses Course Web Site on a separate Discussion Board. The problem/need/risk is written in the four-part community diagnosis format. The student should not alter the diagnosis.

2. Develop a cultural health promotion plan as if the plan would be implemented for a target group within any community, not particular to your assigned Community Nursing Coalition. Writing the plan paper assignment will aid in the development of the program planning and evaluation skills that you will use in the development of the senior project in Public Health Nursing Clinical in the last semester of the Basic BSN Program ?" the topic area of your paper is not necessarily the topic area for the community intervention plan in the Public Health Nursing clinical, however the skills you learn in this course will prepare you for the important service-learning work in the community during the last semester of the program. RN-BSN students conduct a teaching project/evaluation in NUR 4604L Community/Public Health Nursing Practicum.


3. Submit the plan paper by the due date and time.







Here are thoughts to guide the development of the paper regarding health variations by cultural heritage:

Cultural Diversity refers to the differences among people based upon shared ideology and valued sets of beliefs, norms, customs, and meanings evidenced in way of life (ANA, 1996, Position Statement on Cultural Diversity). This diversity is expressed in various ways. Diversity in history, beliefs, practices, and opportunities not only exist among cultural groups, but also typically exist across a wide continuum within the group. Health behaviors are influenced by culture and cultural values as well as by socioeconomic status.

In this assignment, students develop a health promotion plan for a cultural group living in the United States, not necessarily in your CNC community location. You are to learn as much as you can about the cultural norms and patterns and how these norms and patterns influence health practices. The purpose of this assignment is for the student to develop a deeper understanding and sensitivity regarding the role of culture in life of the client and in nursing through the examination of a cultural/ethnic group.

Thoughts to consider as you develop the paper:

Health and Culture: The nurse must recognize that members of various cultures define health differently. Individuals may define themselves or others in their group as healthy even though the nurse identifies symptoms of disease. Cultural priorities of the client may differ from that of the nurse.

Culture and Healing: Individuals and families in various cultural groups may also use traditional healing systems, sometimes called lay or folk-healing systems, with or without allopathic (modern) medicine. In addition to seeking help from the nurse as a health care provider, clients may also seek help from traditional or religious healers. Most nurses have experienced clients who combine medical care with prayer. Nurses need to be sensitive to, respectful of and nonjudgmental regarding patients health beliefs and practices in order to maximize patient outcomes.

Health status of all clients is influenced by the interaction of physiological, cultural, psychological, economic and societal factors. Diversity within and among groups necessitates data collection activities and programs that are tailored to meet the unique health care needs of different subgroups.

Health beliefs are translated into health care practices, which then affect health status. What constitutes appropriate care for specific health conditions may be guided by cultural and social class expectations held by members of the culture.

Health Information and Education:
Planning health education programs requires identifying and building on cultural strengths and ensuring sensitivity to cultural factors. Meeting the language and cultural needs of each identified minority group, using minority specific community resources to tailor educational approaches, and developing materials and methods of presentation that are at the educational level of the target population are essential considerations in the planning process. Health programs should be sustainable over a long period of time and accountable to the clients.

Paper Guidelines
Format the paper according to APA Sixth edition guidelines; you will have Level 1 and Level 2 Headers in this paper.


Insert a Title Page

Then, page two (repeat title of paper on page two)

Community Diagnosis

State the community diagnosis addressing the problem/need/risk that you selected from the approved list for this paper. Be sure to include the in text cite for Healthy People 2010 in your References list.
First address the
Aspects of Cultural Assessment

Ethnic/racial identity How does the group identify itself in terms ethnicity and racial background? What is the range of interaction outside of the cultural group? Are recreational, educational, and other social activities within the ethnic reference group, the wider community, or both?
History and Value Orientation How are values derived? What is the historical experience of the group that may have impacted values?
Language-communication process What languages are spoken in the home? And by whom? What language is preferred when speaking to outsiders? Do second and third generations in the U.S. speak the language of their grandparents?
Health Belief and Practices What are the traditional health beliefs? How common are these beliefs and practices within this group? To what extent are folk healing practices and practitioners used? Is access to care and equality of care an issue for this group?
Religious Beliefs Religious articles & practices, how spirituality is defined. Remember that Religious Beliefs and Spirituality are different concepts.
Spirituality How is spirituality defined? Remember that Religious Beliefs and Spirituality are different concepts.
Lifecycle events Which life cycle events are important to the culture? What are the customs associated with births, coming of age, marriage, and death?
Nutritional Behavior/Diet Are there restrictions? Are there common practices?


Review of Literature on the Health Problem

Complete a review of the literature highlighting the health problem and the target group. Be sure to use headers to organize this section of the paper. Students must use the Maurer & Smith textbook and optional use of other textbooks from the first semester courses as references. You may use literature from Allied Health however you must have THREE evidence-based nursing references (nursing literature/nursing journals) published within the last five years included in your in text citations within the paper and on the list of references. In other wods, include cites in the body of the paper and the full citations of all sources in the References section of the paper according to APA format. Remember that not all journals listed in the CINAHL database are nursing journals.

You should answer these questions in the review of literature ?" these three categories are headers:
Why is this diagnosis a health problem for this target group?
What are the current nursing interventions for this problem?
What interventions have been successful and what interventions have NOT been successful?

Planning

Plan Title
Give the plan a title ?" this title must be consistent on the title page, on the second page, and here.

Short Term Goal
List one short term goal with the time frame of the final semester (15 week 45-hour clinical) in the BSN program. Remember that education is a strategy not an outcome or goal.

Measurable Objectives
Write three measurable, time specific learner objectives. State the learning domain for each of the three objectives; you should write in the domains of Cognitive; Affective; and/or Psychomotor. Remember that in order to have an effective program intervention, you would not have all three of the objectives in the cognitive domain, nor would you necessarily have one objective for each of the domains.
Objectives Summary
Consider all of the objectives together; write two paragraphs (maximum) addressing these areas:
The Objectives are: (1.) Specific; (2.) Measurable; (3.) Reasonable/Feasible; (4.) Fit with a community-based setting; and (5.) Easily understood by clients.

Budget
Create a Brief Budget (must be in Table format according to APA)
Determine a budget for the project.
Time: Consider $14.00/hour for the student nurse rate (remember that you will have a 45-hour clinical course in which to complete the project ~ you may have other student nurses assisting you on the project).
Materials: while brochures may be donated - in kind - there is still a cost.
List other resources needed for the project.
Be sure to total out the amount of the project using the Table format guidelines in the APA manual.

Intervention
Health Promotion Strategies/Methods
Describe in detail the strategies/methods for each of the three objectives. Remember to use headers throughout this section to clearly articulate the intervention. You should list Objective One, then describe the primary and secondary prevention strategies; then, Objective Two, describing the primary and secondary prevention strategies; then, Objective Three, describing the primary and secondary prevention strategies. Explain the rationale for selecting the strategies/methods. Remember that you are writing strategies at the levels of Primary Prevention & Secondary Prevention levels, and not Tertiary Prevention level strategies in this paper.

Evaluation
Use three headers
Objective One
Objective Two
Objective Three
The text in paragraph form will follow each of the headers as displayed above. In the text, tell the reader how the outcomes of each objective are measured/assessed at both the primary and secondary level of prevention. Remember that an evaluation is based on objectives. An evaluation is the appraisal of the effects of activities and/or program interventions. An evaluation is conducted in order to determine the relevance, progress, efficiency, effectiveness & impact of program activities.

References
Formatted according to APA Sixth edition guidelines

There are faxes for this order.

Could I have WRITERGIRL or C.R. complete this assignment?

NOTE: There needs to be a citation in EVERY paragraph of this assignment

Over the past three weeks, you and your colleagues each have developed most of the components of a Strategic Marketing plan. Now it is time to put the pieces together. Your 7-8 page paper MUST should include:
? Objectives & Mission Statement (from #2 below)
? Customer Targets (from #5)
? Competitor Targets (from #5)
? Product/Service Features (from #1 below)
? Core Strategy (from #3 below)
? Marketing Mix:
o Communications & Promotion (from #6 below)
o Pricing (from #4 below)
? Product Policy
? Channels of Distribution
? Customer Relationship Management


References: Winer, R.S. (2004). Marketing management, 2nd edition. Upper Saddle River, N.J.: Pearson Education, Inc.

1. Marketing Conference: Idea and Proposal - Merab Morgan Diet Plan

One problem currently faced by the fast food industry, and by McDonald?s in particular, is that the fast food purveyor is perceived as marketing an unhealthy product that is harmful to consumers. It is in the industry?s interest to encourage people to eat more of its product, which is largely high-calorie and low in essential fruits, vegetables, and grains, all at the base of the FDA food pyramid. Also, to live a healthy lifestyle Americans, as a whole, must weigh less, and thus eat less calorie-dense food, as well as exercise. The popularity of such films as ?Supersize Me,? have only contributed to the decline of McDonald?s stock, and created a rejection of its formerly family-friendly image (Bauman, 2005).

However, one woman recently lost 37 pounds on a McDonald?s diet, just as Morgan Spurlock, the director of ?Supersize Me,? gained weight and lost overall bodily fitness on the diet. The real-life examples of these two individuals show that they simply made different choices at the same establishment. Bauman?s selection of ?a combo consisting of a quarter-pounder, side salad with balsamic vinaigrette dressing and large unsweetened iced tea,? with less than 500 calories and roughly 20 grams of fat,? stands in stark contrast to Spurock?s choices (Bauman, 2005).

Thus, merely eating at a McDonald?s will not cause a decline in health. My proposal is to improve McDonald?s company image for the future. I propose that we recruit Merab Morgan, an ordinary housewife, to be the new spokeswoman for McDonald?s, and to market her McDonald?s diet in a series of commercials titled ?The McDonalds Weight Loss Challenge?.

Taking the McDonald?s weight loss challenge could be one way to counteract the perception that McDonald?s is not inherently unhealthy. In addition to using Morgan in commercials, McDonald?s could also incorporate a promotional game, as it has in the past with promotional games such as its Monopoly scratch off, only rather than merely playing a fun game, in this game customers could answer scratch-off informational questions about the nutrition in various products (McDonald?s, 2005).

Also, McDonald?s, instead of focusing on volume in individual meals, could offer coupons to consumers, encouraging more immediate, moderate consumption, but ?return trips? to the restaurant, to buy its smaller burgers, salads, and healthier options.

Today, there is a growing awareness that the food we eat affects our health and our whole life. However, Americans today do not want to sacrifice taste to eat right. Rather, they want to enjoy their favorite fast foods in a way that combines the basic tenets of a healthy diet: balance, variety and moderation. In my proposal, people can continue to eat their favorite fast foods, even if they are high in fat, salt or sugars, by moderating their portion size and frequency. With Merab Morgan as living proof of the results, consumers? interest in a fast food diet and health should garner a fairly high level of interest.


References

Bauman, Valerie. (11 Aug 2005) ?People try to lose weight at McDonalds.? AP Wire. Accessed on AOL on 22 Aug 2005 at http://aolsvc.news.aol.com/news/article.adp?id=20050811163009990002

McDonald?s (2005) Official Website. Retrieved 22 Aug 2005 at
http://www.mcdonalds.com/

2. The McDonald?s ?Diet Plan? Marketing Strategy: Second Week Comprehensive Strategic Marketing Plan

The objectives of the new McDonald?s ?Merab Morgan? Diet are to increase revenue for the company in the short term, and in the long term undue the damage done to the company by the negative press generated by the success of the film ?Supersize Me.? Over the course of the year, McDonald?s wishes to gain a greater percentage of the revenue of the fast food market than its most prominent competitors of Wendy?s and Burger King. It also wishes to gain some of the type of positive media as the chain Subway did during its advocacy of the Subway Diet.

The Mission Statement is simple?eat right, eat well at McDonald?s. The measurable success of the short-term campaign can be seen in the participation of the component games, whereby consumers will answer nutritional questions about McDonald?s foods and other food questions, in return for winning free foods the next time they visit the restaurant.

Also, the company throughout the course of the year will give coupons for return visits, rather than stress larger and larger meals during singular visits. This is a realistic goal, given that it satisfies customer?s desires for value in a positive fashion. It is attainable, given that customers still love McDonald?s food, and that McDonald?s will continue to provide value and service to its customers. Also, it is well timed, given that consumers are working more hours, are increasingly beset by high expenses by the price of fuel, and are eating more meals outside the home.

The product is innovative, because it shows that with the correct management, even food we do like can be healthy. It adapts portion control strategies of other diets, such as Weight Watchers, into a McDonald?s ?fun? format that makes dieting seem almost fun. Like Jenny Craig, it stresses the value of prepackaged food for convenience and portion control, but not food that is self-consciously diet food.

Rather than sell fruit and salads and veggie burgers like its competitors Burger King and Wendy?s, which tends to cause consumers to ask ?can?t I cut up an apple at home for less money than 4.99 for a salad,? McDonald?s stress on portion control and return customers who can still diet beneath the Golden Arches stresses that it provides a unique service, that of burgers, but through its new promotional strategy that de-emphasizes big meals and stresses return foot traffic, does so in a healthy and portion controlled way. ?What is the right strategy to follow in a highly competitive market in which demand is relatively flat?? stated one executive recently. ?The answer for us is to identify what our niche is in the market. For us, it is producing?hamburgers." Healthy hamburgers (Collins, 2002). Stressing return traffic for those hamburgers is an acknowledgement that McDonald?s ?fries and soda are where the fat [profit] margins really lie,? for fast food companies ? but that does not have to mean fat consumers! (Munarriz, 2003)



References

Collins, Luke. (2002) ?Chips are down for Burger Giants? MCD: McDonald?s Corporation News and Articles. Retrieved 27 Aug 2005 at http://www.licenseenews.com/news/news134.html

Munarriz, Eric. ?Burger Wars.? (2003) The Motley Fool.com Retrieved 27 Aug 2005 at http://www.fool.com/news/commentary/2003/commentary030407ram.htm

3. The McDonald?s ?Diet Plan? Marketing Strategy: Third Week Core Strategy

Americans love to eat. Americans love burgers and fries. But Americans also, by and large, want and need to lose weight to improve their health and appearance. Eating McDonald?s food in reasonable portions will allow them to accomplish both objectives. They will look better, feel better, and still be able to eat convenient and tasty food.

A value proposition is a clear statement of the tangible results a customer gets from using a company?s products and services (Konrath, 2005). McDonald?s has always offered its customers financial value, in the form of cheap, tasty food. But now the value will be given to the customer in a way that is better for the customer?s physical as well as financial health.

This new key is portion control, as exemplified by the real-life example of a woman who lost weight eating nothing but food from McDonald?s. This example shows the value of eating McDonald?s food. A new promotional campaign that gives rewards for the next visit, rather than super-sizing current food portions also underlines the financial value as well the value of eating normal size portions. It also shows McDonald?s takes an interest in its consumer?s health.

This will be complimented by a game that encourages consumers to learn more about nutrition, and the nutritional content of McDonald?s food. By collecting scratch-off game pieces with the correct answer to different nutrition questions, return business to that increases financial revenue for the company will also be encouraged in a healthy manner.

Lastly, Merab Morgan, the woman who lost weight on the diet will be featured in a series of advertisements, stressing that real people can lose weight on McDonald?s. Her life as a busy soccer mom will also come into sharp focus?the consumer will gain the added value of time and money, without sacrificing health

McDonald?s thus can reposition itself in the fast food market once again against competitors such as salad-selling Wendy?s or Burger King?s new veggie options. It can show that it is still a caring, family friendly company that brings families closer together and gives them more time to spend together, time not spent over a hot stove, in a healthy way.

References
Konrath, Jill. (2005) ?How to Write a Strong Value Proposition.? Sideroad. Retrieved 2 Sept 2005 at http://www.sideroad.com/Sales/value_proposition.html


4. The McDonald?s Diet Plan Pricing Strategy

McDonald?s previous pricing strategy was that of a purely, famously value-based strategy (Marketing Teacher, 2005). The company?s aim was to attract a high volume of customers. McDonald?s maximized its revenue by encouraging customers to produce a large amount of inexpensive goods, such as starches and sugars, for a lower price than its competitors. This is called the ?maximize quantity pricing strategy? (Net MBA, 2005). However, this purely value-driven philosophy for one-time customer visits has turned public opinion and even the food industry against McDonald?s, because of its stress on volume. Once, people came to McDonalds for value from the brand, now the brand has lost its cache, even while the pricing remains low in relation to competitors.
For starters, the new diet plan will feature products that are lower or on par with the prices charged by the competition, like Wendy?s, Burger King, and Subway. But I?m not trying to compete with them purely by selling a cheaper product; my aim is to shift the focus of the company from a stress on cheap quantities of food given to the customer on single visits to a stress on giving consumer value on return-visit basis. From ?target return? pricing, whereby a certain return profit on a single good is expected the company must stress a more subtle form of ?value based? pricing with additional psychological elements of pricing. In the new promotion of the McDonald?s diet, coupons are bestowed upon a customer?s first visit in a way that gives them value for volume by offering them a discount on their next meal, switching from a cumulative quantity discount overall, where a consumer gains value from buying in immediate bulk, to a longer term quantity strategy (Net MBA, 2005). Also, the consumer gains the psychological value of being on a diet, yet still eating fast food. The aim of bringing them into the restaurant is achieved.
This new pricing emphasis stresses continued McDonald?s of regular consumers, but consumption over an extended period, thus stretching the customer?s calorie needs over a larger period than a day?a strategy of smaller portions employed by the first independent designer of the diet herself, Merab Morgan. Also, the creation of a game whereby individuals answer questions about McDonald?s food?s nutritional contents will create an added psychological incentive to return to the fast food establishment, so as to continue to play the game, make money. The company gains the long-term psychological advantage of showing that McDonald?s is upfront with its product?s ingredients and cares about the value its food can give to its customers, by decreasing bundle or bulk based consumption on single visits, but making up for the lost volume of additionally purchased goods with higher rates of return traffic into its stores.


References

?Pricing? (2005) Marketing Teacher. Retrieved 8 Se3pt 2005 at http://www.marketingteacher.com/Lessons/lesson_pricing.htm

?Pricing Strategy.? (2005) Net MBA. Retrieved 7 Sept 2005 at http://www.netmba.com/marketing/pricing/



5. Consumer Needs and Marketing Efforts

A need is defined as ?a state of felt deprivation in a person? (Kotler, Chandler, Gibbs, & McColl 1999, p. 4). The most basic human needs are those for food, clothing, warmth, and safety. There are also needs that are more psychological, such as the need to feel loved, to feel successful, or to feel a sense of belonging. A more thorough explanation of needs can be found by considering Abraham Maslow?s hierarchy of needs theory.
Maslow?s hierarchy of needs theory describes five levels of need that exist in a hierarchical order. In order from highest to lowest, these needs are: physiological, safety, belongingness, esteem, and self-actualization (Daft 1997, p. 530). The physiological need refers to the basic human needs for food and water. These are essentially the basic things that every individual needs to physically survive. The safety need refers to the need to feel safe, secure, and free from threats. Depending on individual circumstances, this could refer to a need to feel financially secure, including having job security, or it could refer to a need to feel free from threats of violence. It could also refer to a need to feel emotionally secure, including feeling secure in family relationships. The third need is belongingness. This refers to the need for social acceptance, which includes the need to be accepted by peers and can include the need to be accepted by a partner. The fourth need is esteem. This refers to ?the desire for a positive self-image and to receive attention, recognition, and appreciation from others? (Daft 1997, p. 530).
The final need is self-actualization. This refers to the need to reach one?s potential and feel self-fulfillment. This consideration of Maslow?s hierarchy of needs shows that physical needs are only a small portion of all needs, with psychological needs making up the three highest categories. The other important point relates to the way the needs are organized in a hierarchy. This means that the needs have an order of priority, where the lowest needs take priority first. However, this lowest need only takes priority when it is unfilled. That is, once a person has fulfilled their physiological needs, the second level of safety needs will then become the priority. In turn, once an individual has fulfilled both their physiological needs and their safety needs, belongingness needs will then become the priority. This means that the actual need a person is motivated to fulfill is dependent on their current level on the hierarchy.
The next important point is that a need refers to a general desire a person has and does not refer to a specific product. A want is more specific and is defined as ?the form taken by human needs as they are shaped by culture and individual experience? (Kotler, Armstrong, Brown, & Adam 1998, p. 6). For example, a person may need clothing. The specific type and brand of clothing they purchase will be shaped by their culture and by their own experiences and preferences. The next important term is demands. This is defined as ?human wants that are backed by buying power? (Kotler, Armstrong, Brown, & Adam 1998, p. 6). For example, an individual may want a convertible sports car and may have a specific product in mind. However, if they do not have the buying power to actually purchase the sports car, it remains a want and not a demand. These terms related to needs are all important to the consumer behavior model.
Consumer Needs and the Consumer Behavior Model
The central component of the consumer behavior model is that consumers recognize or become aware of a need or want. The need or want recognized is influenced both by the individual?s internal psychological factors and by external or social influences. The internal or psychological factors include: motivation, learning, attitude, personality (Perreault & McCarthy 2000, p. 123). Motivation is closely linked to need because an unsatisfied need is what motivates an individual to take action. This was described in the discussion on Maslow?s hierarchy of needs, with it especially significant that the unfulfilled need is what will take priority at any given time. Learning is closely linked to the process of needs becoming wants because it helps determine the form that the need takes. For example, consider that an individual needs a new vehicle. They have previously owned a Ford and a Honda. With the Honda, they had constant mechanical problems and found that repairs and servicing were expensive. With the Ford, they had few mechanical problems and found that servicing was inexpensive.
From this past experience, the individual has learned that Ford vehicles are reliable and inexpensive to run, while Honda vehicles are unreliable and expensive to run. Based on this, the individual who needs a vehicle is most likely to want a Ford vehicle, not a Honda vehicle. This illustrates how past experience influences an individual as their need become wants, either by making them want a certain product type or by making them not want a certain product type. This example also illustrates how attitudes influence the form that the need takes. In the example, the individual has developed a positive attitude about Ford and a negative attitude about Honda. These attitudes have then influenced the specific product that the individual desires. This process can also occur based on factors other than the individual?s personal experience with products. For example, another individual may have the attitude that Ford vehicles are for the average consumer and that Mercedes vehicles are for the elite buyer. If this individual considers himself as one of the elite, he may reject purchasing a Ford vehicle based on this perception. One of the important points is that the attitude is not based on the individual?s own experience with the product. Instead, it is based on their perception of the brand.
Attitudes can also be influenced by advertisements, other people?s opinions, and general opinion on the company that produces the products. The final psychological factor is personality and this may also affect the specific form the need takes. The other factors are the external factors and social influences. This includes the individual?s family situation. For example, a single individual seeking a vehicle will most likely have different wants than an individual who is married with four children. This is not only because the use of the product will change based on the individual?s family status, but also because priorities will differ. For example, in the case of the single individual, they may be focused primarily on themselves and the current time, and so choose to purchase an expensive and exclusive vehicle.
The married individual with four children may be more concerned about the future and may factor in the other people in the family that need to be cared for. In this case, the desire for an elite vehicle may be overwhelmed by the need to do what is best for the entire family. For these reasons, the want may be a small second-hand vehicle. Other factors that influence the form the need takes include social status and culture. Another important consideration is reference groups, with these having the potential to influence both needs and wants. For example, a teenager may develop a need to own a certain brand of item because their social group accepts that item. This analysis shows the aspects that influence the development of needs and wants. The next part of the consumer behavior model refers to what consumers do about these recognized needs and wants.
The first important point is that the individual will only take action on the need or want if they have purchasing power. When this happens, the need or want becomes a demand the individual starts the buying process. The first part of this process is a search for information. In some cases, the individual will already have developed a specific want and will seek information on a specific product. In other cases, the individual will only have identified a general need and will seek specific products that can provide for that need. In either case, the individual will search for information, compare available products, select the best solution, and purchase the product that represents the best solution. However, it is also important to note that this process is not necessarily an extensive one. In fact, one source notes that ?most consumer problems and the resulting decisions involve very little effort on the part of the consumer? (Neal, Quester, & Hawkins 1999, p. 1.15). This means that individuals will often not select the best possible solution, but will instead select the first solution that meets basic needs.
Application to Marketing
Now that needs and the consumer process have been described, it is important to consider how it can be applied to product marketing. The first important point is that a product needs to meet needs and wants. Perreault and McCarthy (2000, p. 111) note that trying to get consumers to act against their will is usually a waste of time, while trying to provide a product that consumers already have a need for is a much more effective strategy. This means that for any given product, it is necessary to know the need or want that the product is meeting. This information can then be used to design an effective marketing and promotional strategy.
It is also important to understand the underlying needs that a product is providing for and what factors determine the form that the need takes and the final purchase decision made. This includes considering what factors consumers consider as they make a purchase decision, what information consumers seek, and why consumers make a final purchase decision. Belch & Belch (1999, p. 118) note that consumers make purchase decisions based on ?a matching of purchase motives with attributes or characteristics of brands under consideration.? This makes it important for marketers to understand what characteristics consumers are seeking, so these characteristics can either be included in products, or made apparent to consumers if they are already present.


References
Belch, G.E., & Belch, M.A. (1999). Advertising and Promotion. Boston, MA: McGraw Hill.

Daft, R.L. (1997). Management. Fort Worth, TX: Dryden Press.

Kotler, P., Armstrong, G., Brown, L, & Adam, S. (1998). Marketing. Englewood Cliffs, NJ: Prentice Hall.

Kotler, P., Chandler, P., Gibbs, R., & McColl, R. (1999). Marketing. Englewood Cliffs, NJ: Prentice Hall.

Neal, C., Quester, P., & Hawkins, D. (1999). Consumer Behavior: Implications for Marketing Strategy. Boston, MA: Irwin/McGraw-Hill.

Perreault, W.D., & McCarthy, E.J. (2000). Essentials of Marketing: A Global-Managerial Approach. New York: McGraw-Hill.


6. Marketing Mix
An integrated marketing communications, or IMC approach, involves ?coordinating the various promotional elements and other marketing activities that communicate with a firm?s customers? (Belch & Belch 1999, p. 8). The most significant point is that all communication and promotional activities should be integrated so that a clear and consistent message is communicated to customers. This involves clearly defining the message, considering the various ways that it will be communicated, and considering the promotional activities that will help to communicate the message.
Before the communication and promotional strategies can be considered, it is first necessary to define the actual message. The first consideration is that the business environment is rapidly changing and is increasingly competitive. With this in mind, organizations need to ensure the best use of every dollar spent, including money spent on promotional efforts. For these promotional dollars to achieve the most value, they need to be aimed at long-term success, rather than short-term sales. A related consideration is that rapid change means that even the latest products and benefits can quickly become dated. Therefore, if a company selects this strategy and focuses on promoting specific benefits of a certain product, this benefits highlighted may only be significant to consumers for a short time. The company will then constantly be trying to find new ways to benefit the consumer, with this an ongoing exercise that will be costly both in terms of the money spent advertising, as well as time and resources utilized in constant research.
The alternative to this approach is to focus on communicating a message that represents the organization overall and will expand to cover more than one product and will be expansive enough to cover products as they evolve. This strategy will be one of branding, where the company name will be promoted as a brand that represents general qualities important to consumers. King (1991, p. 4) describes the effectiveness of this strategy where he notes that it is becoming especially difficult for organizations to gain a real and sustainable advantage over competitors, with the best way to gain a long-term advantage being to position the company as a positive brand in the minds of consumers. For these reasons, the IMC approach will be designed to provide a consistent message about the company, rather than a message about a specific product.
The specific message that will be communicated to consumers is that the company understands consumers and is there specifically for the consumer. This message has been selected based on the observation that consumers are becoming increasingly demanding. This message has also been selected based on the observation that consumers have more and more options in the marketplace and so can often afford to be selective and only purchase products that meet their specific needs. This makes it necessary for the company to focus on customer needs when developing products. The strategy communicating loyalty to the customer will help to ensure that the efforts have ongoing positive results by creating a strong link between the company and the consumer. This is intended to create a high level of customer equity. One source states that ?marketing strategy should focus on extending loyal customer lifetime value,? with brand management serving as a major marketing tool? (Kotler, Armstrong, Brown, & Adam, p. 359). This is the approach that will be taken, with the message intended to build the brand name and produce loyal customers. As customers remain loyal, the company will be able to understand their needs even better and continue to adapt products to meet their needs. This will create an effective long-term strategy and provide an ongoing competitive advantage that competitors will find difficult to duplicate.
The next consideration is how the message will be communicated. One of the most important points in this case is that the message will be communicated by what is done as much as by what is said. For example, there is little point advertising that the organization cares about its customers and wants to be there for them if it is difficult for customers to contact the organization. This is especially true in cases where the customer has problems or complaints. This makes it important for the organization to consider its policies and ensure that they are consistent with the message being delivered to customers. Kotler, Chandler, Gibbs, & McColl (1999, p. 507) note the importance of consistency between how an organization acts and what it claims about itself, emphasizing that the consumer will generally develop perceptions based on actions rather than claims. For this reason, the organization will need to consider all interactions with consumers and work to make sure they are consistent with what consumers want. This will involve considering all aspects of the marketing mix including product, pricing, and place. For example, the product should be available at the place most convenient for consumers, have pricing terms best suited to consumers, and have features suited to consumers.
The next consideration is the promotion strategy for the product, taking into account that it needs to support the message that the company understands consumers and is there specifically for the consumer. One method that will be used is personal selling because it promotes the message being communicated and will also help ensure that the company can continue to meet consumer needs. Personal selling promotes the message because a one-on-one relationship between the company and the consumer reinforces that the company is there for the consumer. This is preferred to other methods where the consumer is not able to develop a personal relationship with the company. Perreault & McCarthy (2000, p. 297) note that this method allows salespeople to adapt because they receive immediate feedback from consumers. This ability to adapt to the consumers needs will help to communicate the message. In addition, salespeople will gain feedback and develop an understanding of customers. This information can then be used to develop products and services to meet the consumer needs and preferences identified.
While personal selling has many benefits, it must also be noted that it is an expensive promotional method. Perreault & McCarthy (2000, p. 297) note that for this reason, personal selling is typically combined with other promotional methods, especially mass selling. This approach will be used in the promotional strategy, with the information gained in personal selling used to develop advertising strategies that appeal to specific segments of the market. To promote the idea that the company is there for consumers, it is important that the advertisements are not mass advertisements designed to appeal to a wide, but non-specific section of the population. Instead, the advertisements should be targeted to appeal directly to targeted consumers. This will involve promoting the benefits specific to the targeted consumers, while showing that the company understands the needs of the targeted market. Another important consideration is the media used for advertising. This will utilize direct-mail advertising since this is the most effective way to reach small, defined target markets. This approach will also help to create a relationship between the consumer and the company. Even though this is not a person-to-person relationship, it is a one-on-one relationship in that the consumer is receiving advertising specifically to them.
Public relations will be another important component of the promotions plan. Belch & Belch (1999, p. 516) describe the functions of public relations as including: raising awareness; informing and educating; gaining understanding; and building trust. These will all be important aspects in communicating the overall message. Raising awareness can help to establish that the company is one that cares for its customers. Informing and educating will play an important role because it is a way that the company can add value for consumers. This can occur because the company can offer its knowledge to consumers. This will provide a benefit to consumers, while also reinforcing that the company understands its products and its customers. Public relations can also help the consumer gain understanding of the company and its message. This is especially important because there is a limit to the believability of advertising messages, with most consumers natural skeptical of anything stated in an advertisement. Effective public relations can overcome this hurdle because the message is not presented in an advertising format and will not be perceived as trying to indicate any specific message. In this way, an overall message about the company can be communicate, but in a subtle way where the consumer is able to come to their own conclusion. Finally, an effective public relations strategy will help to build trust in the company. This will be important in developing a strong relationship with the consumer.
The final consideration is how to measure the effectiveness of the integrated marketing communication strategy. Since the strategy is aimed at building relationships with customers and gaining customer loyalty, the main measurement will involve determining the customer return rates. With personal selling providing direct contact with customers, this will be able to be measured and reported by sales staff without the requirement for complicated research activities. It will also be important to utilize concept testing, which is used to ?explore the targeted consumer?s response to a potential ad or campaign? (Belch & Belch 1999, p. 292). Concept testing will be utilized via focus groups to determine the response of consumers and to ensure that the advertisements and public relations activities communicate the desired message. Finally, surveys of individuals in the target group will be completed periodically to determine how the company is perceived by the target market.













References

Belch, G.E., & Belch, M.A. (1999). Advertising and Promotion. Boston, MA: McGraw Hill.

King, S. (1991). Brand-building in the 1990?s. Journal of Marketing Management, 7, pp. 3-13.

Kotler, P., Armstrong, G., Brown, L, & Adam, S. (1998). Marketing. Englewood Cliffs, NJ: Prentice Hall.

Kotler, P., Chandler, P., Gibbs, R., & McColl, R. (1999). Marketing. Englewood Cliffs, NJ: Prentice Hall.

Perreault, W.D., & McCarthy, E.J. (2000). Essentials of Marketing: A Global-Managerial Approach. New York: McGraw-Hill.

Promotions:

?Describe, discuss and analyze all of the various Integrated Marketing Communication (IMC) mix components your product/service uses.
?Describe, discuss and analyze the internet marketing possibilities for your product/service.
?Describe, discuss and analyze the use of social media in marketing your product/service.
?Surveying the current promotional efforts for your product/service, what specifics could you provide that show your firm is delivering value for their customers? Remember, value is what customers get in return for paying the retail price for the product. Customers are not buying features and benefits!

Promotion

Select an advertisement (from any media). Develop a two- to three-page paper in the correct APA writing style and assess the following characteristics of the ad: Does it effectively communicate the products benefits: Does it differentiate the product from the competitors? products? If so, how? Identify the market segment targeted in the ad ? is the ad directed toward the appropriate market segment? Could the ad be redesigned to have more universal appeal without sacrificing its effectiveness at the target segment? Are there any aspects of the ad that might trigger negative emotions towards the product? Based on this analysis, provide recommendations for a new (and improved) advertisement. Include a minimum of 2-4 resources; 1 resource must be peer reviewed. List the resources in the correct APA writing style.

Our textbook that we are using is:
Mullins, John W. & Walker Jr., Orville C. ; Marketing Management; A Strategic Decision-Making Approach. 7th edition, copyright 2010.

Plan, design, deliver, and evaluate an original training or HRD development program that you might use in an organization.
Your assignment should include the following:

Title and brief description of the program;

Program objectives;

Discussion on how the program may benefit employees and the organization;

Training methods or HRD practices to be used, and a rationale (justification) for using them, based on HRD theory;

A training outline and a tentative list and description of training materials needed (where relevant);

An evaluation plan (including both short-term and long-term evaluation, where appropriate
There are faxes for this order.

plan and play a game based on the idea of the classic prisoner's dilemma, and then write a paper with objective to

? Learn how individuals contribute to teamwork
? Experience some of the features of group work and teamwork
? Understand what managers and organizational developers do to transform groups into teams
? Articulate the tangible benefits (both quantitative and qualitative) of high-performing teams
? Finish with an interest in learning more about these concepts and techniques to apply what you learn
? Instructions
? the Big Five personality dimensions, and then consider the 3.1 Personality Insights inventory,

Write a 5 page analysis to address the following questions:

1. How well did the personality assessments reflect in the behaviors participants displayed during the game?
2. What do these assessments tell us about how we perceive ourselves versus how others perceive us?
3. What informal roles did participants assume during the game, and were they different from the planning portion from the playing portion of the exercise?
4. What did I learn about myself? For example, did the exercise show that you have characteristic ways of relating to others that are distinctive, or similar, to those the others? Did the exercise show that in a particular type of situation you acted in a particular way, or that when others acted in a particular way, you felt happy or anxious or angry, etc.?
5. What did I learn about someone else in the exercise? Did you see something new about them, such as "they seemed more capable than I imagined," or "inattentive when things were stressful?"
6. In playing your game, what could you have done to increase cooperative behaviors?
7. Based on your game experience, what are some of the key factors involved in gaining cooperation from people in a business setting?
8. How would you go about getting cooperation from a "difficult" co-worker? Give an example or scenario.

PLEASE NOTE THAT THIS IS A CONTINUATION OF Order ID: 93362, Writers

Parts 1 and 2 remain the same included for the writers reference, unless writer determines additional formatting etc. is required.

Parts 3 9 are the NEW pages that are needed 12 plus 1 table of contents page (to be formatted at writer discretion) 13 new pages

Writer please incorporate parts 1 and 2 into the table of contents

The paper must contain a table of contents, in-text citations and Bibliography


Criteria remain the same: Fictitious Company and product

Company name: ABC, LLC
Use a budget summary of $1 million
.Company size 5 employees
Product (fictitious) gold or silver bracelet with tracking chip imbedded i.e. REID tags that can be read by scanners when activated by law enforcement.
Product Name: Personal tracking device
Purpose of product: to be worn by children so that they can be located in the event they get lost.



1) Executive Summary:
A) Summary of Promotional Program/Plan Objectives
B) Summary of Promotional Program/Plan Strategy
C) Budget Summary:
The objectives of the promotional plan are to raise awareness of the product amongst law enforcement. The product will not have value for the end user (parents) without the help of the law enforcement community. The strategy must convince law enforcement of the merits of the product. From there, law enforcement will be able to convince parents of the merits they will hold much more authority than will ABC, LLC when discussing the personal tracking devices with parents. The strategy employed will be to attend law enforcement conventions such as the IACP Conference, where many new products and techniques to assist law enforcement are introduced. This will be combined with an extensive mailing program designed to put information about the product in the hands of law enforcement decision makers. The budget for the launch will be set at $1 million. Attendance at a series of law enforcement conventions will cost around $200,000 including travel, attendance fees, the booth, and product demonstrations. Of the remaining, the mail out will cost a further $200,000 to reach police departments around the country. There will also be a webpage, and some promotion in law enforcement media, for which $100,000 will be budgeted. The remaining $500,000 will be used to make face-to-face pitches to interested law enforcement agencies, including samples and travel. Once the product has reached a predetermined degree of saturation, such face-to-face promotion will no longer be required except for the largest accounts.

2) Situational Analysis:
A) Analysis of Current Internal Situation of Company
I Strength
II Weakness
B) Analysis of Current situation of product (product to be promoted)
I Strength
II Weakness
C) Analysis of Current External Situation
I) Threats
II) Opportunities
The strengths of ABC, LLC are that the company has great technological skills, strong marketing skills and is well-capitalized. A key weakness is that it is highly dependent on a handful of key employees (there are 4 key employees and one administrator). There is only one salesman, for example. More will need to be acquired in order to properly implement our promotional strategy. The strengths of the product are that it is unique there are no known competitors. It is relatively low-cost and it in tests has proven highly effective. The weaknesses are that it requires law enforcement buy-in and parental buy-in two distinct groups with unique needs. The bracelet design is strength because it is not only fashionable but unlike microchips such as those implanted into cats, it is not permanent. The use of gold or silver, however, could be contentious as children may become targets for thieves seeking to acquire the bracelets for their metal value.
The external environment presents opportunities and threats. Parents are worried about their children, and about increased crime. This paranoia creates a viable market for the product. Law enforcement has proven responsive in the past to broad-based methods of finding missing children (i.e. Amber alerts), but as yet does not have a viable tracking device such as ABC, LLC is offering. There are threats, however. One is the nature of law enforcement agencies, which sometimes suffer from poor decision-making chains, political infighting and under funding that, could make it difficult for them to decide to purchase our product. As well, civil liberties advocates may protest such a product, viewing it as on the slippery slope to tracking all individuals.


Promotional Program/Plan Outline: parts 3-9

3) Objectives of Promotional Program/Plan
A) Quantified Expression of Objectives:
B) Qualified Expression of Objectives:
C) Length of Time to accomplish Objectives

4) Strategy of Promotional Program/Plan
A) Product Positioning
B) Product differentiation
C) Advertising/Promotional Appeals


5) Target Audience
A) Demographics:
B) Psychographics
C) Behavioristics
D) Benefit Sought By Target Audience:

6) Communication Media:
A) Media Selection
B) Purpose of Selection
C) Frequency of Airing
D) Duration of Promotional/Advertising Program

7) Promotional/Advertising Message
A) Visual Appeal (Art/Pictures)
B) Copy (Words/Statement Message & Appeal)


8) The Promotional Budget
A) Method of Budget Selection (eg percentage of sales)
B) Allocation process (Media & Frequency)

9) Conclusion:

In this case you are to consider how to promote another innovative Californian firm's new product and in doing so demonstrate your understanding of a promotion strategy, what elements in the overall marketing strategy communicate about a product.

Write a 4 page paper in which you respond to the following case question:

The Moller Skycar is not yet in production, and perhaps never will be, but assume that production will start by 2013 and that you have been hired to develop a promotions strategy for it. Using the teaching materials and any additional research, explain what you think would be the best promotions strategy for the Moller Skycar and why.

Begin your analysis by reading or viewing the following sources:

Moller skycar website home page at http://www.moller.com viewed November 7, 2010.
CBSNews.com 2007 Flying cars ready to take off Bob Simon talks to inventors who build personal flying machines. April 17. Viewed at the cbsnews.com website, http://www.cbsnews.com/stories/2005/04/15/60minutes/main688454.shtml on November 7, 2010.
Anon, (n.d.), Moller skycar M400 viewed at http://en.wikipedia.org/wiki/Moller_Skycar_M400 November 24, 2010.

Note though that the other elements of the marketing mix also communicate information to the consumer. For instance the design and look of the product in the case of goods, or the physical setting and appearance of staff in the case of services, the distribution outlet, and its location, and the stated price, all communicate information about the product. Thus the Promotional, Distribution, Product and Price strategies must all work together to achieve the objectives of the marketing strategy.

This raises a number of questions such as:

What methods are available to marketers to communicate information about products?

Is communicating "information" all that goes on in promotion, or are there other more subtle, less obvious (to the receiver) effects?

How do marketing managers develop effective promotional strategies?

Required Sources:
Online Sources:

Christ, Paul (2008). Principles of Marketing. Retrieved November 7, 2010 , from KnowThis.com. Read the following chapters:
Promotion Decisions
Advertising
Advertising Campaign
Sales Promotion
Public Relations
Personal Selling
The Selling Process
Anon. (n.d.) Marketing articles. viewed at http://www.marketing-made-simple.com/ November 24, 2010. See in particular:
Developing a Promotional Strategy.

The Business Plan
A business plan is a written document that explains and analyses a proposed business venture. It provides detail regarding the business owner's intentions for the future of the small business enterprise and serves as the 'blueprint' for the design and implementation of its operation. The document is designed to provide an overview of what the intended business will look like, how it will work and what must happen to reach the final goals.

This business plan report is to plan out the entire business that you want to open and I have chosen to open a cafe in Australia, Queensland so I need help with several parts of the business plan.

Under the file that I've attach, I need help on the "Marketing Plan and Evaluation", "Competitor Analysis and Competitive Strategy (Chosen competitors are Starbucks and Gloria Jean's)", and "Contingencies and Risk" parts.

Marketing Plan and Evaluation: 4 pages

Competitor Analysis and Competitive Strategy: 3 pages

Contingencies and Risk: 2 pages

In this case you are to consider how to promote another innovative Californian firm's new product and in doing so demonstrate your understanding of a promotion strategy, what elements in the overall marketing strategy communicate about a product.

Case Question
Write a 4 page paper in which you respond to the following case question:

The Moller Skycar is not yet in production, and perhaps never will be, but assume that production will start by 2013 and that you have been hired to develop a promotions strategy for it. Using the teaching materials and any additional research, explain what you think would be the best promotions strategy for the Moller Skycar and why.


In answering this case question aim to demonstrate your learning not only of the materials from MOD04, but also those from MOD01-03. Ensure that you repeat the case question in full and verbatim on the title page of your submission. Excluding your title and reference pages, your paper should be no more than three pages long. Please submit your case for grading by the end of this module.

CASE EXPECTATIONS
Use information from the background readings as well as the case articles and any good quality sources you can find. Please cite all sources and provide a reference list at the end of the paper.

The following will be assessed in particular:

Your demonstrated understanding of the marketing concepts central to the case question.
Your demonstrated understanding of factors related to the development of an effective promotions strategy through the analysis you conduct in the context of the case.
The criteria used for assessment will be those explained on the MOD01 Home page, namely:

Focus.
Breadth.
Depth.
Critical thinking.
Effective and appropriate communication skills.
Case-Related Readings and Video Clips
Begin your analysis by reading or viewing the following sources:

Moller skycar website home page at http://www.moller.com viewed November 7, 2010.
CBSNews.com 2007 Flying cars ready to take off Bob Simon talks to inventors who build personal flying machines. April 17. Viewed at the cbsnews.com website, http://www.cbsnews.com/stories/2005/04/15/60minutes/main688454.shtml on November 7, 2010.
Anon, (n.d.), Moller skycar M400 viewed at http://en.wikipedia.org/wiki/Moller_Skycar_M400 November 24, 2010.
The Background Info page provides information you will find useful in writing your paper.

Utilize the health care business you selected in Week One as well as the answers to the Basic Information questions. Create a Business Plan proposal for your health care company that includes the following sections:

1. Executive Summary: 1 ??" 2 pages, concise summary of a business report. It restates the purpose of the report, it highlights the major points of the report, and it describes any results, conclusions, or recommendations from the report.
2. Service and / or Equipment Description: 1 page minimum
3. Organizational Plan: 1 page minimum, include a chart that illustrates the structure of the organization. In addition, provide a summary of your management (i.e. background, responsibilities, etc.)
4. Marketing Segment: 1 page minimum, include demographics, target market, any incentives, competitors, advertisement, etc.
5. Financial Analysis: Projected income statement and types of assumptions made to compute the figures.

a. Typical Income Statement assumption information requirements.
b. What types of revenue?
c. How many services will be offered to produce the revenue (by month)?
d. How much labor will be required (FTEs)?
e. What will the labor cost?
f. How many and what types of supplies, drugs and/or devices will be required to offer the service?
g. What will the supplies, drugs and/or devices cost?
h. How much space will be required?
i. What will the required space occupancy cost?
j. Is special equipment required?


Your Business Plan should include a title page and table of contents (with sections and page numbers).

The final paper must be eight-to ten-pages in length (excluding title and reference pages). Include five to eight scholarly sources, cited in APA format.

Sample Business Plans. Retrieved from http://www.bplans.com/medical_and_health_care_business_plan_templates.cfm.

The company I chose is Insignia Systems, Inc and the target country is Canada.

Everything shown below is an email I got from my instructor:

Course Objectives: To identify and assess the competitive drivers (political, technological, market, cost) that are pushing domestic firms to become more internationally aware and engaged in their operations. Topics to be covered will include, but not be limited to:
Theoretical principles and day-to-day practices of firms doing business internationally, with particular reference to major world market/sourcing/investment regions:
A. The European Union
B. Latin America
C. East, South East and South Asia
D. Others as needed (student choice)
International business management practices; effective trade and investment strategies.
Practical research skills needed to critically analyze and use international data to help make better management decisions in an increasingly global business environment.

Your Plan should clearly show an appreciation for and understanding of the scope and limitations of business theories and practices, including legal and ethical aspects, as applied to trade and investment decision-making when doing business across borders ??" in other words, your Plan should incorporate theory as appropriate to the practical problem-solving of issues faced by your chosen company operating in your target country.


Contributing to the structure and content of your Plan are the topic areas identified for the next six weeks on your syllabus:

The Realities of Doing Business Internationally

I Industry/Company Current & Forecast Domestic Conditions [Your own company/industry U.S.-specific research]
II Industry/Company Current & Forecast International Conditions [Your own company/industry target country-specific research]
III The Strategic Plan: Aims and Objectives [Your own company-specific research]
IV Getting There ??" Tactics [whatever is appropriate to your company/country ??" the PPT slides I posted on the course D2L site should help ??" Ill add more as I see fit]
1. Basic Market Entry Methods: Exporting, Licensing, JVs, Alliances, etc. ??" Costs & Benefits
2. Advanced Market Entry Methods: Mergers / Acquisitions / Investment ??" Costs & Benefits
3. Offshore Outsourcing/Production

- Also, I have to refer to this book "Global Business Positioning Ventures Ahead" by Michael R. Czinkota and IIkka A. Ronkainen for information and pointers.

Create a Business Plan for a real or fictional company (Writers Choice).

It must be at least 12 pages (not including the cover page and table of contents)

I will attach some sample Business plans so that you can see the correct format for this marketing plan.
You will find the guidelines for this in the attached "Business Plan Requirements" file.

Feel free to contact me with any questions.
There are faxes for this order.

This plan is for a community college athletic department. It must show in detail how to go about having a plan for promotion and sales of its teams. There are 5 teams football,baseball,softball, and men's and women's basketball the plan must show how to develop sales and promotions for these teams and the department.

In this paper you will compile the previous four (4) assignments and write an eighteen page paper in which you will include:

1. Write an executive summary of your marketing plan.
2 Provide the companys mission statement and company introduction.
3. Provide the companys branding, pricing, and distribution plan.
4. Provide the IMC and customer satisfaction plan.
5. Provide the following information about the marketing strategies:
a. Discuss the companys competitors, and its strengths and weaknesses.
b. Determine the differentiation strategy in relation to the closest competitor.
c. Explain whether the companys intention is to be a leader or follower within the industry.
d. Assess the macro-environmental issues (legal, technological, social, and economic) trends with which the company must operate.
e. Identify the most significant trend to impact the business and discuss how the company intends to minimize or capitalize on this trend.
6. Support your marketing plan with at least ten (10) reference sources that discuss the nature of the paper.



Be double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA rules
Customer is requesting that (paulsolo3414) completes this order.

im requesting amber111 to write this paper if she is available
please use attached paper for reference. Must read it because this paper is an extension to that one

Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix. Prepare a marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. Include market indicators and trends for your product or service.


? Prepare a financial overview for your global venture. Include a chart that represents the general budget for your global venture. Explain how your company deals with foreign exchange risk for your global operation.


? Identify potential domestic and international sources of financing for your global venture. Include at least two possible financial institutions within your chosen region.

I need a original marketing plan for the East Boston Neighborhood Health Center which is located in East Boston, MA. I would like to market to the Hispanic women in our community the post partum depression support group. The support group would be a drop in group that meets twice a week. There would be a bilingual behavioral health specialist that would run the group. Spanish speaking women and their babies would be welcome (babies up to one years age). The East Boston Health Center services predominately Spanish speaking single mothers with little to no support who are undocumented. The group would provide support and friendship for women.