a. Social media has transformed the ways people communicate and do business. b. However, social media has also become a useful tool for sociologists, politicians, and law enforcement. c. Different social media platforms have different strengths and weaknesses, based on their security or privacy settings, their algorithms, and their user interfaces....
a. Social media has transformed the ways people communicate and do business.
b. However, social media has also become a useful tool for sociologists, politicians, and law enforcement.
c. Different social media platforms have different strengths and weaknesses, based on their security or privacy settings, their algorithms, and their user interfaces.
a. Facebook
1. The most popular. As of June 2017, Facebook has 2 billion monthly users (https://techcrunch.com/2017/06/27/facebook-2-billion-users/)
2. Facebook is a global social media platform.
b. Instagram
1. Image-driven, with 800 million active users each month (https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/)
2. Interfaces well with other social media like Twitter
c. LinkedIn
1. Designed specifically for career development, human resources.
2. Different from the other social media. Active monthly users is 500 million (http://fortune.com/2017/04/24/linkedin-users/)
d. Twitter
1. 328 Million active monthly users (https://techcrunch.com/2017/06/27/facebook-2-billion-users/)
2. Less personal than Facebook, better for media and marketing
e. Snapchat
1. 255 million monthly users (https://techcrunch.com/2017/06/27/facebook-2-billion-users/)
2. Opportunities for branding (http://www.newsweek.com/5-reasons-use-snapchat-besides-reason-337485)
a. As Marketing Tools
1. No one social media is “better” than the others; they are different, and users interact differently.
2. Therefore, companies and government agencies need to diversify their social media platform and communication strategy to use different media.
b. As influencing the ways people communicate or socialize
1. Some social media is for interpersonal relations, and others are for information sharing, yet others for professional networking.
2. Facebook is still used for friendship development more than other platforms like Twitter, but all social media offers opportunities for businesses and media organizations.
c. Uses for law enforcement
d. Privacy and security
a. Different social media platforms need to be used differently and strategically by organizations.
b. Ideally, organizations use multiple social media platforms in a comprehensive marketing strategy.
c. While social media presents some threats to privacy and security, users still appreciate these tools and will continue to use them.
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