Social Media's Massive Influence On Society Does Essay

Length: 6 pages Sources: 4 Subject: Communication - Journalism Type: Essay Paper: #80862471 Related Topics: Social Inequality, Social Class, Social Skills, Social Networking
Excerpt from Essay :

Social Media's Massive Influence On Society

Does Media-Based Relationship and Communities Have a Damaging Effect on Society

Social Media's Massive Influence on Society

Current mass media enduringly influence people. People undergo exposure to this impact, which they are unable to shun since mass and social media exists in all dispensations. Modern media are a crucial element of the contemporary culture, and they fashion cultural characteristics and viewpoints of people. In this situation and context, the mass media may elicit a negative implication on the community because of the extreme violence, which comes through in movies, news matters and other shows and social media, inclusive of not only graphic but also in print media and radio programs (Conrad, 2002, p. 4). The negative implication of hostility in media augmented considerably in the effect of the immense spread and long-term implication of social media on individuals. It confirms beyond uncertainty that violence constantly renders the audience to the danger of various mental quandaries and can augment fierceness of people. In any case, the implication of aggression in the media could be vicious on emotional and decent development of kids and teenagers (Dill, 2009, p. 69).

Diverse media have projected a variety of issues regarding people's lives in several channels. There is no doubt that the notions and the views of the society, especially the young brood and teenagers can easily suffer from persuasion (or influence) by practicing what they learn from the media resources. People's notions undergo shaping of what their ideas are on various issues. Kids and teenagers discover about trends and accessories from the TV and films at a tender age, and they begin to emulate what they view. Apart from making the kids and teenagers conscious of the content that is for the grown-up people, the media also play a negative role in instilling some images of things and notions into their minds (Biagi, 2011, p. 57). For instance, numerous TV programs and films aim to typecast diverse groups, such as some films depicting how archetypal youth acts in school or how every bloke in a turban and a beard is a rebel. These pigeonholes, unfortunately, entrench inside the teenagers or kids' minds, and they choose to tag along such archetypal in their genuine lives.

There are numerous and diverse types of media in the globe because diverse people enjoy different sources of media as their primary source of intelligence and news. Their selection of such media and the way that the social media presents the issue of information safekeeping is notable. It is imperative in constructing decision and influencing people's notions and mindsets. Presently, people are under bombardment with intelligence coming from the TV, films, radio, the press, glossy magazines, and most of all, the internet (Dill, 2009, p. 35). Everyone faces so much information in contemporary times that it has proved extremely difficult for them to sieve out the pertinent information. Differentiation between best and most straightforward from what is incorrect and untruthful is difficult. Teenagers receive considerable influence from the TV and films because they are graphic in nature. Anyone cannot avoid exposure from the media and films since they are effortlessly obtainable and grants the uppermost level of motivation (Mutz, 2001, p. 172).

Being graphically stimulated, the TV and films have a diverse implication of all people. Everything that people view on the TV can thus work to outline and determine the mindset that the community holds for or against a variety of matters. The TV and film can aid...


For instance, if shows on the television continue showing teenagers wearing cosmetics and stylish garments, and the kids continue watching such images, viewpoints, and notions, as they linger on associated media such as periodicals and the worldwide internet, it is most possible that they will begin accommodating and conceiving these notions and viewpoints too (Conrad, 2002, p. 2). Likewise, the TV and films can aid in creating numerous pigeonholes (for instance fashionable teenagers in high school becoming wealthy and trendy) and such effects become embedded in people's brains since they watch and witness them universally. The images on TV and in films results in people constructing various viewpoints, notions, approaches, and pigeonholes towards people and occurrences around them.

Different people hail from a variety of diverse communal and cultural settings. The TV and movies present materials out of which people create their individuality. These have shaped awareness self; how people consider their masculinity or femininity; which division of social status, background and race, of nationality they fit into, and concerning their sexuality. Possibly the most significant misapprehension that people obtain from the media is that of other people's cultures, and, therefore, causes people to form misapprehended and forged postulations regarding those individuals who originate from dissimilar cultures (Biagi, 2011, p. 23). It is through scrutinizing the media that people discover how to conduct themselves, and how to believe, what to sense perceive and dread of other persons originating from other societies. For instance, most of the action films portray women who get into serious difficulty and a man comes to their rescue. This is typecasting the gender, where the woman is the feeblest person who always depends upon the aid of a man.

People discover how to respond to other persons from diverse societies by learning from the media and its programs. For instance, numerous TV programs and films have popularized on numerous occurrences that Black Americans are excellent people in sports. This is the reason why every time someone sees folks playing a sport, for example, basketball, they routinely presuppose that the black person is superior to a white counterpart. Likewise, numerous TV shows, for instance Gonzales, have depicted the Mexican people as indolent people. This has negatively implicated on awareness of the Mexican nationals. After watching the TV program, people may possibly develop a propensity of thinking that all Mexicans are truly lethargic. It happens to be considerably important how a given ethnicity of people have their lives represented in the TV and the films (Dill, 2009, p. 38).

This does not conclude that the TV shows and films cannot generate any advantage. Numerous TV shows and films currently in market work for the single reason of availing and dispersing information. These entities include program channels such as the Discovery and the Geographic show, or documented movies about various matters and occurrences in life. This is the affirmative dimension of media, where it poses as a platform and in a considerably focused and truthful manner. The TV offers the best service through giving news, not views (Mutz, 2001, p. 185). All the intelligence presented on information-based TV and films is truth-based. This shows that the public receives facts, and they possess the mandate to assess for themselves. This is unlike the fashionable media that operates to conceive ideas and viewpoints into people's minds.

They media cause the audience to fashions their feelings and views towards a variety of proceedings or matters at hand. News offered on the TV if not transmitted responsibly, can elicit numerous quandaries. For instance, the renowned Rodney King Trial is a perfect example of a problem that the news can produce. In the early on 1990 epoch, several police officers had their battering film of Rodney King distributed all over the internet and entire media. This issue caused negative effects in the U.S.A. As demonstrations exploded in various sections of the country. That is a scenario where the accountability of TV broadcasting comes. Some pictures and films can elicit many problems if they do uphold observe discretion.


Social networking may be advantageous in moderation; regrettably, control and networking do not coincide with the present society. It is true that the entire media including internet, magazines, TV and…

Sources Used in Documents:


Biagi, S. 2011. Media Impact: An Introduction to Mass Media: An Introduction to Mass Media, Toebben: Cengage Learning.

Conrad, R. 2002. How, if at all, have the mass media reinforced social inequalities? Munich: GRIN Verlag.

Dill, K. 2009. How Fantasy Becomes Reality: Seeing Through Media Influence, New York: Oxford University Press.

Mutz, D 2001. Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes, Cambridge: Cambridge University Press.

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