624 words

The marketing mix of digital versus physical retail channels

The marketing mix for using digital vs. physical channels varies significantly by the type of products being sold, the intended audiences and customer segments, and whether the industry is B2B versus B2C-focused.

~4 min read

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940 words

Pricing strategies and branding approaches in healthcare delivery

The approach to pricing healthcare can vary from the margin-based approaches that attempts to quantify the time and materials of professional care, the cost-plus approach which is often used in government-subsidized care, to value-based pricing which is often what private practices rely on.

~5 min read

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522 words

Public choice theory and internet regulation in open source software

In the article Regulation and the Internet: Public choice insights for business organizations (Jarvenpaa, Tiller, Simons, 2003) the authors define the concept of public choice as it relates to open source software.

~3 min read

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649 words

The paradox of teacher attitudes toward standardized content-based testing

Teachers nationwide have expressed concern about the amount of time they must spend preparing students for content-based assessments, some of which have implications for high school graduation (Journell, 2010, p. 111).

~4 min read

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857 words

Dante's three categories of sin in Inferno: incontinence, violence, and fraud

Dante's journey into hell presents the three main categories of sin, categorized in accordance with God's desire. Depending on the sins that offend God the least, the nine levels of hell put across more and more suffering as Dante advances.

~5 min read

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695 words

How military service and immigration shaped my path to accounting

In my situation, the various events from my past would determine who I became. As they would teach me two of the most important attributes to be successful in life: flexibility and focus. This is because, I was taught at an early age that I needed to be able to adapt to a host of situations.

~4 min read

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647 words

Ramen as a cultural hybrid: origins, identity, and transgression

Ramen is a Japanese style of noodle. It is one of the most famous of Japan's food and it has become a representation of Japanese culture. It is part of Japanese culture that while eating ramen, one slurps as loud as they can.

~4 min read

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491 words

Financial performance comparison of EasyJet and Ryanair

What these figures show is that EasyJet has experienced a general improvement in its operating results in recent years. In particular, the EPS and cash flow per share have shown a rebound in 2010, compared with previous years.

~3 min read

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837 words

Social hierarchy and gender roles in "The tale of Genji"

In a world where each person is expected to marry whom ever they please, it may seem strange that two people who care deeply for each other must keep their relationship a secret.

~5 min read

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573 words

Human-centered design principles at frog design

Turi McKinley and Jason Severs discussed human-centered design principles. Both McKinley and Severs work as Principle Designers for the frog design company (the name of which is officially written in all lowercase letters).

~3 min read

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