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Severs (2011) claims that "the needs of users, businesses, manufacturers, suppliers, environment" are all integral to the design experience.
In fact, Severs found that working with his young daughter provided insight into the design process, informing a human-centered approach. His daughter's reactions to produces, processes, activities, and services show how design directly impacts behavior and perceptions. Severs claims that his daughter's own drawings and designs have affected his view, showing that design experts can learn a lot from children. As examples, Severs showed 3D modeling and other examples of how design affects our reactions to things.
Both McKinley and Severs focused on how design is a major part of our everyday lives. The products we use are often designed poorly, reflecting an approach that is not centered on the needs of the end user. Advancements in technology and especially in new media has showed...
McKinley and Severs urged the audience to pay more attention to how design affects they way they interact with the everyday objects in our lives from our cars to our computers. Also, the lectures addressed the diverse needs of consumers in a global society. Market segments related to gender, social class, ethnicity, and other factors affect the way human beings interact with and perceive technology. Clients need to work closely with design professionals when bringing products to market.
References
Frog design (n.d.). Website retrieved: http://www.frogdesign.com/
McKinley, T. (2011). Lecture notes.
McKinley, T. (2011b). Business Week: Profile. Retrieved online: http://bx.businessweek.com/profile/turi-mckinley/tmckinley499/
Severs, J. (2011). Lecture notes.
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