364 words

Anti-smoking advertisement targeting young adults through cognitive dissonance

This ad will target American smokers of both genders and all ethnicities between the ages of 18 and 35. The attitude change theory used is cognitive dissonance: considerable discomfort, self-doubt, or guilt related to self-image will motivate the viewer to change his or her smoking habits.

~2 min read

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853 words

Four purposes and formats of oral business presentations

The four general purposes of oral presentations are to inform, persuade, instruct, and entertain.

~5 min read

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632 words

Rhetorical analysis of Nokia's N90 "Rescue-Disaster" advertisement

Advertisements, like other man-made artifacts, utilize the concepts of logos, ethos, and pathos to persuade its target audience to subscribe to the idea or message presented in it.

~4 min read

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675 words

Graphic advertising analysis of Campbell's Spaghettios packaging

The purpose of graphic advertising is to ensure the potential consumer that the product being shown will in some way improve their lives and that not buying the product will make them less happy.

~4 min read

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2,534 words

Social psychology theories in everyday human behavior

Humans are social beings that automatically make assumptions and judgments based on the observable behavior of others. When walking down a street in the downtown area, I have witnessed homeless individuals begging for money or food.

~13 min read

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637 words

Behavioral inoculation in AIDS prevention and anti-smoking campaigns for adolescents

Describe an example of behavioral inoculation that is being used currently in the media to bring about change in health status (health behavior). Do you think it will work? Explain.

~4 min read

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1,262 words

Malcolm X's argument for violence over voting in "The Ballot or the Bullet"

Social Marginalization by Race: Economic Deprivation and White American Resistance in the Ballot or the Bullet by Malcolm X

~7 min read

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2,678 words

Pericles and the nature of inherited and learned leadership traits

Leadership is a trait that is neither completely naturally inherited, nor completely learned. But it is actually a blend of inherited characteristics/traits and the skills cultured from individuals throughout their lifetimes. This is exactly what Pericles had.

~14 min read

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665 words

Susan Bordo's "Globalization of eating disorders" and modern advertising techniques

Globalization of eating disorders by Susan Bordo takes us through how the craze of having small bodies as opposed to having big and voluptuous has spread all over the world.it gives us details on how this phenomena has spread in many countries even those whose women t never took interest on having…

~4 min read

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635 words

Moral ambiguity and compromise in "Thank You for Smoking"

Compromise, defining good and evil, money, vices and morality are some of the other issue which the viewer is tempted to think about after having seen "Thank you for smoking."

~4 min read

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