Behavioral Inoculation and Health Status
Describe an example of behavioral inoculation that is being used currently in the media to bring about change in health status (health behavior). Do you think it will work? Explain.
There are a myriad of behavioral inoculation initiatives and strategies in place today, each highly targeted to a given demographic and psychographic segment of consumers. Of the many in process, the most compelling are those of AIDS prevention and the need for having safe sex. What is particularly effective about these behavioral inoculation programs is the social and cultural context cues they use to create a more effective motivation for behavioral change (Maibach, Parrott, 1995). One of the most powerful aspects of these AIDS public service announcements is the implication of how devastated friends and especially immediate family would be with an unexpected illness and death. Sexually transmitted diseases with lethal consequences (like AIDS) underscore how precious life is, and can immediately change behavioral...
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