Business Communication
The four general purposes of oral presentations are to inform, persuade, instruct, and entertain. The information purpose aims to provide information to the audience that may have been not known, or simply, to relate the information in a manner that is understandable and interesting for the audience. Information that is presented may concern mundane issues, or crucial ones, such as those concerning important changes in a particular group or organization. Persuasion purpose has a clearer and more established agenda than presentations that aim to inform. To persuade through presentations is to utilize information and data in such a way as to convince the audience to accept the information presented. Effectiveness of persuasion is determined through the audience's receptiveness or skepticism to the information related, respectively. Instructional purpose aims to elicit action from the audience, and this may include demonstrations or step-by-step illustrations of information so that the audience can easily understand and retain the instructions given by the presentor. Lastly, presentations are also utilized for entertainment. Instead of giving information for understanding, presentors instead provide information in order to elicit reactions and emotions from the audience, such as happiness and amusement. Entertaining presentations are mainly light in tone and usually relates humorous stories or jokes to the audience.
Through these purposes, the...
That is, identifying whether to inform, persuade, entertain, or instruct a particular set of information results to the creation of a more specific objective. From this objective, the presentor is now able to pinpoint a specific direction in which the presentation would develop: what is the information that will be relayed, materials used, and intention for relaying the message.
Common formats used in presentations are memorized, read, extemporaneous, and impromptu. A memorized presentation is a format commonly used among presentors who engage in business communications, especially when presenting a proposal to a client or superior. Other forms of memorized presentations are those given by academicians and scholars in the academe, where they present findings of their research or talk about a study to a particular kind of audience (e.g., science, arts and literature, or social science community). Read presentations, meanwhile, are given in strictly formal and procedural activities, such as legal proceedings or broadcasting news, wherein information is related verbatim for clarity. Length of information related to the audience varies and depends on the occasion. Legal proceedings may have longer read presentations, while broadcasting requires a shorter period in relating information.
Impromptu presentations are unplanned presentations, wherein…
An interesting theory on interpersonal communication was developed by Leon Festinger, and refers to cognitive dissonance. Regarding this theory, cognitive dissonance is represented by an aversive drive that determines individuals to avoid opposing points-of-view, to seek reassurance when making a difficult decision, and to modify their individual beliefs in order to match public behavior in certain conditions (Festinger, 1957). In other words, the theory refers to the differences between behavior
Business Communications Final Analysis Report In order to apply the strategies and decisions formulated in the initial phases of the communication research, they are applied in the context of business communication, particularly in group decision-making processes. In the final analysis report, the case study on the Creative Media team conflict is discussed, addressing the prevalent issues that bring about miscommunication within the team. The case study on the Creative Media team situation
(2009). Retrieved April from http://www.geert-hofstede.com/hofstede_malaysia.shtml CIA World Factbook: Malaysia. (2011). Retrieved April 3, 2011 from https://www.cia.gov/library/publications/the-world-factbook/geos/my.html Malaysian Industrial Development Authority. Retrieved April 3, 2011 from http://www.mida.gov.my/en_v2/ Transparency International. Retrieved April 3, 2011 from http://www.transparency.org/publications/gcr Ranasinghe, D. & Sing, L. (2007). In new business climate, Malaysian ringgit to shine. Reuters. Retrieved April 3, 2011 from http://www.reuters.com/article/2007/01/16/us-malaysia-ringgit-idUSSP21937420070116 . (2009). Retrieved April 3, 2011 from http://knol.google.com/k/accounting-kl-management-services/malaysia-s-political-investment/zldh5amdpvqb/30# Embassy of Malaysia, Washington. Retrieved April 3, 2011 from http://www.kln.gov.my/web/usa_washington/home United Nations. (2002).
Netiquette [9] Business Communication Trend Netiquette: Even though netiquette has existed for decades, there are few definitive works that cover every aspect of the subject, behavioral, technological, ethical, and practical. Much has been written about netiquette, from technology-constrained rules of conduct for online users to ethical considerations to common-sense approaches to preserving one's privacy. These treatments are helpful, as far as they go, but provide a disjointed and uneven treatment of the subject. I
Career Opportunities in Business Communication Corporate communications refers to any means by which information or ideas are communicated from a corporation to an external party, or between parties within a corporation itself. Corporate communications can take many forms, from verbal to written to visual. It spans all media forms, from intercompany memos, to press releases, to interviews given to the media, to multimedia presentations at trade fairs. Any time a corporation
Furthermore it has become critically necessary to be equipped technologically in handling today's increased IT demands for business communication. Bibliography Video Conferencing (2006) GlobalMedia. Online available at: www.globalmedia.com. Hart, Amy (2001) Global Communication Warming - The CEO Refresher. Online available at http://www.refresher.com/!warming.html. Martin, Jeannet S. And Chaney, Lillian H. (2006) Global Business Etiquette: A Guide to International Communication and Customs. Online available at http://doi.contentdirections.com/mr/greenwood.jsp?doi=10.1336/0275988155. Global Business Support: Creating the Infrastructure for International Business Communication