12,110 words

Branding strategies and trusted advisor status in global markets

Assessing the Influence of branding on consumer purchase behavior is begins with an analysis of how the accumulated effects of marketing strategies contribute to the permanency of branding and their accumulative effects on consumers.

~61 min read

View paper →

1,441 words

Cognitive dissonance in a tobacco company call center

At present, you could say that I am 'living' cognitive dissonance theory at my current place of employment. I work at a call center for Phillip Morris USA, one of the world's largest tobacco companies.

~8 min read

View paper →

1,550 words

Barber's classification of presidential character types and their influence on governing style

Barber, James. The Presidential Character. New York: Prentice Hall, 1992. Given the recent election of our nation's next president, speculation naturally abounds as to what his administration will resemble, and how his personal governing style will affect the future of America.

~8 min read

View paper →

1,729 words

Mill's utilitarianism and its applications in contemporary leadership

John Stuart Mill's philosophy of utilitarianism were a popular moral guidepost for leadership today, it would be interesting to see how many leaders embrace the idea that actions are correct so long as they lead to the promotion of contemporary definitions of happiness.

~9 min read

View paper →

7,168 words

Organizational commitment of seasonal contingent workers in wholly seasonal environments

Study of White-Collar, Seasonal Contingent Worker's Organizational Commitment within a Wholly (99%) Seasonal Environment

~36 min read

View paper →

1,784 words

Effects of parental divorce on children's social and behavioral development

Over and over, we have been taught that family is the fundamental social institution; that it is the basic unit of the society. This very much echoes a macro perspective on the family. But indeed, a micro take on this subject matter wages equitable interest. What really happens inside a family?

~9 min read

View paper →

2,271 words

Danielle Green-Byrd's survival and resilience after combat injury

In the face of tragedy, the human being survives. This is a generalized truth - that our species is nothing if not a survivor. How else could we have prevailed in the ultimate predator contest over the vast millennia of our existence?

~12 min read

View paper →

1,587 words

Motivation and succession management in police officer advancement

Using a practical level of studying and explaining motivation, assistant business professor and journalist Steven a. Murphy explains why all organizations should - and most good ones do - seek the next generation of leaders from individuals who are truly motivated in the right direction.

~8 min read

View paper →

1,581 words

Designing an effective organizational risk management program

First, we need a basic definition of what we are about to describe. BusinessDictionary.com defines risk management as, "Policies, procedures, and practices involved in the identification, analysis, assessment, control and avoidance, minimization, or elimination of unacceptable risks." Most other…

~8 min read

View paper →

4,759 words

Offender profiling in law enforcement: balancing investigative necessity and civil rights

This work will serve as an in-depth view of offender profiling, a technique often used by law enforcement and other security professionals to develop ideas and potential leads about the who, what, when and where of crime.

~24 min read

View paper →