998 words

How three advertisements target different demographic audiences

The Oil of Olay Total Effect advertisement clearly targets a woman who wishes to look younger: the most prominent aspect of the advertisement is the scientific writing across the beautiful woman's face, touting the anti-aging properties of the cosmetic cream.

~5 min read

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648 words

Letter of intent for McGill University's Human Resources Management diploma

Over the course of my business career I have had the privilege of exercising leadership in a number of capacities in the marketing field. Most recently, I worked as a marketing coordinator at Best Kitchen and Bath - Modern Lamps.

~4 min read

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521 words

Team chemistry and interpersonal style in collaborative work environments

Team chemistry: Analyze your results; determine the type of team player you are and discuss how it affects your working environment

~3 min read

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1,091 words

Personal reflection on career feedback report contradictions

Provide personal examples of times where these strengths were manifested in your behaviour. What surprised you about the report and why?

~6 min read

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986 words

Nurse-patient ratios and patient outcomes: a legislative advocacy guide

Nurse-Patient Ratios. This is a legislator information sheet on nurse-patient ratios (as adapted from Aikan et al. 2010) for a busy legislator who will only have time to read bullet points:

~5 min read

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730 words

Maurice Charland's theory of identification in Quebec's sovereignty rhetoric

Rather, the key term in critiquing rhetoric should be "identification" (Charland, 1987, p. 133). Why is focusing on identification more valid than focusing on persuasion in the process of rhetorical themes?

~4 min read

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797 words

Rural imagery and American identity in 2013 Super Bowl advertisements

Despite the fact that two urban teams were playing in the 2013 Superbowl, the two most talked-about advertisements featured scenes of classic, American rural life.

~4 min read

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514 words

De Bono's lateral thinking and three other mental processes

De Bono describes four "processes" that he says have the same basis. What does this basis seem to be? How do they differ from one another?

~3 min read

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686 words

Global Crossing's collapse: accounting fraud and corporate mismanagement

Global Crossing was a telecommunications company that was afflicted by serious waste and mismanagement. It was the fourth largest bankruptcy in U.S. history, and its failure in the midst of a recession had serious repercussions for the U.S. economy as well as for shareholders.

~4 min read

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1,212 words

Bardach's eightfold path applied to federal comparative effectiveness research

Medical Treatments: Issues and Options for an Expanded Federal Role" Using Bardach's Eightfold Path" The objective of this work in writing is to assess the work entitled "Research on the Comparative Effectiveness of Medical Treatments: Issues and Opinions for an Expanded Federal Role" using…

~7 min read

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