History of the World in Six Glasses: Beer, Coffee & Coke
This paper is a critical, academic book review of Tom Standage's A History of the World in Six Glasses. For Standage, the beverage commonly consumed in a civilization is profoundly revelatory of its agricultural and industrial practices, its class structure, and its cultural concerns. Each beverage is associated with a particular 'case study' of a civilization, although the book takes a chronological approach.
International Marketing Blunders and Culture Risk Strategies
This paper is about international marketing campaigns that have failed, citing a few examples, and then learning lessons from those examples about how to avoid such issues in the future. The lessons include working with local advertising agencies, studying the local market, respecting local culture, and then there are two test cases discussed.