The color red: historical, cultural, and scientific perspectives
Red is one of the oldest colors known to humans. It is a color that carries with it significant emotional meanings. Red occurs in nature on Earth and in the cosmos. It is a dynamic color affecting people and animals. The paper will explore the history of the color red with regard to its chemical properties, natural history, and cultural significance. The study of color proves useful and fruitful across a plethora of disciplines such as chemistry, advertising, psychology, and art. For many humans, colors and sight circumscribe reality. For such people, life without colors diminishes its exuberance and meaning. The paper addresses multiple topics regarding the color red reflecting upon the ways the color generates meaning for individuals and cultures.
International marketing environment resources and primary source materials
This paper is about international marketing campaigns that have failed, citing a few examples, and then learning lessons from those examples about how to avoid such issues in the future. The lessons include working with local advertising agencies, studying the local market, respecting local culture, and then there are two test cases discussed.