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Business Model
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What is Business Model?

A business model describes how an organization creates, delivers, and captures value — defining the relationship between a company, its customers, and the market it operates in. Business courses across management, strategy, entrepreneurship, and organizational development regularly ask students to examine business models because they sit at the intersection of planning, operations, and competitive positioning. The topic is academically interesting precisely because no single framework applies universally; models must account for the specific services a company provides, the customers it targets, and the broader market conditions it faces.

The papers archived on this topic approach business models from several distinct angles. Case-study analysis is common, with papers examining specific organizations — including Skype, Telstra, and Redbox — to evaluate how their models perform under real conditions. Other papers take a strategic lens, linking business model design to human resources, finance, and organizational change. Some focus on emerging technologies such as RFID and cloud computing to explore how innovation forces companies to rethink service delivery and management structures. Still others address sector-specific challenges, such as attracting and retaining teachers or assessing the productivity of teleworking arrangements.

A strong essay on this topic begins with a clearly scoped thesis that connects a company's model to a specific outcome — growth, failure, competitive advantage, or adaptation. Evidence drawn from operational data, market behavior, and organizational structure tends to carry the most weight. One common pitfall is treating a business model as a static snapshot; strong essays account for how models evolve in response to changing customer needs, market pressures, and internal management decisions.

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Paper Undergraduate
Walmart's declining domestic market share and reputation challenges
Wal-Mart has incurred its fair share of difficulties as of late. The company's national and international reputation has been plagued by lagging sales in the former, and by a series of scandals in the latter. The company needs to divert its attention way from global expansion to satisfying its customers and its employees in order to reverse these trends.
Paper Doctorate
Cisco Systems' strengths, weaknesses, opportunities, and threats
Cisco Systems is a company that has been in business for the past 25 years and they have grown from the basement of a few visionaries from Stanford University into the largest computer networking company in the world.
Paper Doctorate
Bank of America's financial position compared to competitors
Today's financial environment makes business analysis difficult and hard to predict. Globalization and rapid changing trends dominate business news and affect both Wall Street and Main Street in different yet…
Paper Doctorate
Strategic innovation management recommendations for Hilo Hospital
Managing toward innovation requires an organization to practice idea parenting. The implication is that ideas are first conceived, then nurtured, then shown off to others, and finally brought carefully and lovingly to…
Paper Undergraduate
The evolution and business impact of strategic human resource management
This paper discusses the promise of SHRM as a recent addition to the HR theoretical and practical pantheon. Although, research has been conducted for the past quarter century, firms have still not implemented SHRM strategies because they do not realize the benefits of the practice. This paper looks at studies that have been conducted recently to determine what is being said and whether SHRM is a relevant practice or not.
Paper Undergraduate
Teva and Netflix: divergent strategies in competitive markets
Tera is an almost unknown corporate giant. It makes billions by avoiding many of the pitfalls of brand name recognition by humbly making generic medicines. Netflix, on the other hand, took its superiority into territories it was unprepared to handle and is now thought to be on the road to "disappeared!" A review of the distinctions and the results is provided.
Paper Doctorate
Priceline.com's rise and fall in the dotcom marketplace
Where can a traveler satisfy every need at their price, be it airline tickets, hotel rooms, rental cars, mortgages, new automobiles? The answer is Priceline.com. All you have to do is know your need, state your terms,…
Paper Undergraduate
First-mover advantage and disadvantage in strategic competition
First mover theory seems intuitively 'correct' given the commonly-cited cliche that the 'early bird gets the worm.' This could also be interpreted as 'the early bird gets the customers,' as was the case in the VHS-Beta…
Research Paper Doctorate
Guerrilla marketing techniques for online promotion and customer engagement
Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional…
Paper Masters
Walmart's public relations strategies and low wage employment practices
We have recognized that Walmart does not view its wage and benefit structure as being a problem. On its Website, Walmart announces what the company is doing to improve its image in terms of sustainability and other…