CELEBITY CUISES INC.
Cruise industry is fraught with many challenges like any other industry but since a cruise trip is hard to explain and can only be experienced, the challenge of selling cruise vacations becomes even more gigantic. For this reason and some others cruise industry is effectively divided into three classes namely Luxury, Mass and Premium. This classification helps customers get an idea of the kind of experience they would have on board and what should they be expecting. Celebrity cruises Inc. falls in the premium class which has some of the amenities of the more luxurious cruises while retaining some mass features like offering low-cost facilities that could make experience look and feel more luxurious. Dietmar Wertanzl is the vice president of operations at Celebrity Cruises Inc. And he wants to expand customer base and improve profit margins and thus wonders if he should move the operations to…… [Read More]
Celebrity Cruises Inc. falls under the competitive premium or cruising industry. The company faces the task of surviving within the competitive market while executing effective and efficient differentiation process. The aim of the strategy of the organization is to stand out in the perspective of the consumers hence improving on chances to combat competition. The report seeks to evaluate the situation of Celebrity Cruises within the industry and offer effective recommendations to solve the problem at hand.
Celebrity Cruises, Inc. came into play after the initiative by the Chandaris Group in Greece. The company hit the market in 1989. At the initial stage, the company oversaw adoption of 47,000-ton vessels. The lower-berth capacity of the vessels was approximately 1,400 visitors. The destinations of the cruises at the initial stage were Alaska, Bermuda, and Caribbean. In order to improve the size of operations, the company saw the need to…… [Read More]
Positions such as Administrative Assistant and Front Office Manager for Celebrity Cruises and Royal Caribbean International consequently strengthened my job qualifications and established me as an effective communicator.
My main goal as a Front Office Manager and Customer Representative was to establish credibility. Due to my people-orientation skills I was able to effectively measure - with maturity - those circumstances surrounding my communications, including situational and cultural context. Through hard effort, patience, and serious consideration of the multi-national environment in which I was required to operate and engage, I consequently adopted an individual style of communicating.
My daily tasks included messages conveyed through channels; verbal face-to-face meetings, telephone, written letters, e-mails, memos, and reports were but a few of the communication opportunities encountered.
Clearly recognizing the actions or reactions influenced by my message, I worked to ensure that my communication was always unambiguous and clear. Keeping in mind that people…… [Read More]
These cruises can easily also appeal to families with pre-school children or young people who have left school and want to take a break before entering colleges, universities, or the workplace.
Some barriers to including these sectors in the cruise market are the perception that cruise holidays are generally not for children, that they are unaffordable, and that they are boring. In marketing, these attitudes towards cruises should be combated.
Cayamo's Current and Future Market Position
According to Henderson's (2008) case study, this is precisely what Cayamo has done. It has uniquely positioned itself by recognizing the importance of popular music and songs to a large sector of the cruise market. The author mentions Barbara Streisand, K.D. Lang, and Lynyrd Skynyrd to demonstrate the importance of popular music as a marketing tool. In this, the company has found a unique marketing position by combining the traditional purpose of a cruise,…… [Read More]
S. Armed Services member thanking the protagonist for helping the cause of closeted homosexuals who risk jeopardizing their professional careers by acknowledging their sexual orientation.
In the 14 years since that sitcom episode, social perspective about sexual orientation has improved in a general sense, but probably much more so in areas where it was already accepted than elsewhere. Because popular perceptions are so profoundly influenced by the multimedia portrayal of cultural trends, the fact that high profile celebrities like Rosie O'Donnell and (most recently) former NSynch band member Lance
Bass have publicly acknowledged their homosexuality. Since 1993, bisexual experimentation" (particularly for women) has become a fashionable trend, especially within the entertainment industry. Like anything else that is publicized about celebrities in American culture, this change has also led to emulation among the masses, especially on the two coasts where the entertainment industry is based.
Naturally, progress in the area of…… [Read More]
The color ad chosen from People Magazine advertises Thai Airways Southeast Asia Silk Express, the "fastest service from New York to Bangkok." The headline reads, "Less time flying, More time exploring Asia." What catches the attention is the very strange, actually laughable, juxtaposition between the photograph of the ancient spires of what appears to be the Grand Palace on the left frame and an attractive Caucasian woman with her palms pressed together in Asian form and a gold headdress on the right. Whether or not the marketing department wanted this to appear straight or humorous, it draws the viewer. There is very little white space, with the photographs and copy covering most of the page. The signature THAI: Smooth as silk, runs at the end of the page.
The 30-year-old People magazine claims 9.8 readers for every issue printed. Circulation is over 3,600,000, and readership is…… [Read More]
in "Piaf," Pam Gems provides a view into the life of the great French singer and arguably the greatest singer of her generation -- Edith Piaf. (Fildier and Primack, 1981), the slices that the playwright provides, more than adequately trace her life. Edith was born a waif on the streets of Paris (literally under a lamp-post). Abandoned by her parents -- a drunken street singer for a mother and a circus acrobat father -- Edith learns to fend for herself from the very beginning. As a natural consequence of her surroundings, she makes the acquaintance of several ne'er do wells. She rises above the lifestyles of the girls she grows up with who prostitute themselves for a living in the hope that they will eventually meet a benefactor with whom they can settle. Edith has a talent for singing and she indulges this interest by singing loudly in the streets.…… [Read More]
The same can also be said of corporate organisation that has in their possession accumulated research capacity which enables it to deliver unique products and services from its competitors.
1.2.7 To increase market share.
Advertising can also be used to increase the market share of an organisation resulting from the acceptance of the products but the consumer and subsequent recognition of the brand.
1.3 FUNCTIONS OF ADVERTISEMENT
Advertising as a promotional mix element is expected to play some functions. Organisations usually employ advertisement to play the following functions.
1.3.1 To distinguish products from their competitors
Advertising has been found to be a useful promotional tool when it comes to distinguishing between the products of an organisation from their competitors. There are so many products in the market. Sometime the same types of products are competing in one market. It is even the case that other manufacture may imitate the products…… [Read More]
" In order to see how this influences the show's representation of the interpersonal relationships of the family, one may examine a scene from the first episode, in which the editing choices serve to identify the shop as a particular kind of expressive space.
The special role of the shop as a space of differential relationships and conversations can be seen in the first episode when Kourtney and Khloe are in the shop discussing a dinner Kourtney had with Scott the night before, where Scott acted aloof and generally impolite. The two sisters discuss Scott's astrological sign and the way it relates to Scott's personality, and later, when Scott arrives, the three of them discuss the variability of Kourtney and Scott's relationship in positive terms, highlighting the fact that they can make up so readily. All the while, Kris has been in the store, but she does not speak throughout…… [Read More]
As a result, the invited audience was essentially being asked to play the role of the person who is shocked by such a discovery -- and insofar as they knew they were being invited by Mendieta, and probably had basic knowledge of the crime that occurred, they were also being invited to imagine that the victim of such a crime might well have been Mendieta or any other female student on campus. This is interesting insofar as it relates to an observation made by Kwon about Mendieta's early work from this period: Kwon notes that "Mendieta's use of her/the body almost always approached erasure or negation: her 'body' consistently disappeared. This is striking given that most feminist artists during the 1970s vied for visibility and self-affirming expression through figurative, literal, sometimes 'in-your-face' presence. It is curious that Mendieta traced her absence instead."[footnoteRef:5] In "Rape Scene" this is paradoxically true: the…… [Read More]
Hard Target, 1993 -- His first Hollywood movie.
Face-off, 1997 -- John Travolta and Nicholas Cage helped create Woo's first real Hollywood blockbuster on the third try.
Mission Impossible 2, 2000 -- Tom Cruise. Pure, unadulterated action and thrills in true Woo style.
Windtalkers, 2002 -- discussed earlier. Critically excellent. Not a big box-office hit.
Red Cliff, 2009 -- his first movie back in Hong Kong after a long stay in Hollywood. Critically, perhaps his best effort ever (Yahoo).
Impact on Asian Cinema
To say that John Woo has had massive influence on Asian filmmaking would be appropriate. His thought-provoking style of making action films with a lot of blood, and yet containing them in a movie that projects humanity, chivalry, and sensitivity was unknown.
He brought dramatic, yet "poetic" action to action films and moral expression to filmmaking in Asia. The meticulous and disciplined narrative style of a…… [Read More]
killer and his victim has been one of the most enduring topics throughout horror and suspense fiction, and it is this relationship which ties together three ostensibly distinct stories: Flannery O'Connor's "A Good Man is Hard to Find," Joyce Carol Oates' "here Are You Going, here Have You Been," and Edgar Allen Poe's "The Cask of Amontillado." In each case, the majority of the story consists of the killer talking to his victim(s), some of whom are unaware of their fate at the beginning of the conversation, but who gradually come to realize the killer's true intention. The relationship which develops between killer and victim (however brief) in each story reveals something about how killers are treated by society, as people, and within society, as characters and archetypes. Considering how each of these stories intersect and diverge in their treatment of the relationship between killer and victim will serve to…… [Read More]
Fly by Traffic
This phenomenon is found everywhere. It exists in every major metropolitan city, and somehow is able to make its way to residential communities, suburban areas, and even to rural locations from time to time, especially when it may be feeding time. There are a number of curative measures that have been employed by various municipalities that include rhetoric designed to 'spare the air', or by legislation regarding certain lane assignments or numbers of passengers allowed in a vehicle to partake in a certain lane on the freeway. Yet and still, the phenomenon of traffic still persists, doggedly stalling people during morning and evening rush hour commutes. Not satisfied with plaguing the working lives of people who must earn their bread every day, traffic can even be found on weekends, on holidays, and may even show up intermittently during non-rush hour time periods on freeways, city streets, and…… [Read More]
Jamaica is an independent state within the Commonwealth and is the largest island in the Caribbean. It is well-known for its fascinating blend of music and culture and the unique blend of ethnic traditions. Jamaica's history is a culmination of various cultural influences that are part of its history. The country has Arawak Indian, Spanish, African, Indian, Middle Eastern, Chinese and ritish influences that go to make up its unique heritage.
The history of Jamaica can be divided into four general areas. These are the Pre-Columbian, Columbian and Spanish eras; the period under English control and independence. During the Pre-Columbian period the inhabitants of the Island were the Arawaks, The Arawak Indians were also called Tainos. The Spanish were later to paint a picture of the Arawaks as a primitive and disorganized people. However, this perception has been proved incorrect by "recent studies that show their life style…… [Read More]
And although, Zellweger was eager to note that she hadn't shaken her alter ego off completely. "I'd be out in the cab and asking the guy in an English accent," she sighs, shaking her head. "[I say] 'brilliant, lovely,' all those things. 'Quite,' I say 'quite' a lot now... " she was also eager to find a film to show off her return to slenderness. Her thin sculpted frame in her next release in "Chicago" assured the world that Zellweger was still capable of high glamour. Her weighty photos for one fashion magazine never made it to print, but newly slender, she graced the cover of Vogue.
hen an actress such as Kristie Alley, a former beauty queen, gains weight not for a role but because of age and childbearing, the world grows uncomfortable. Zellweger's ease at weight loss suggests that transformation and reinvention are always possible -- that is…… [Read More]
For example, Mavis will be able to provide white linen assortments in the Miami, Florida area while eliminating the offering altogether in its Gainesville, Florida store. This allows the strategy to mitigate gaps in communication or overall service. Finally, the Bullwhip effect leads to many financial costs which are both tangible and intangible (Mason-Jones, 2000). Those in the supply chain must deal with the ramifications of poor customer service, lack of productivity, and missing parts due to stock outs (Anand, 2006). Moreover the hiring and dismissals of employees can result in losses due to inadequate methods of inventory management.There are however, methods by which the inventory concerns can be mitigated. The localization strategy mentioned above does a good job of abating this influence. Inventory management procedures such as vendor management inventory and "just in time" replenishment help abate the consequences of inventory management procedures as well (Lewis, 2006).
Vendor Management…… [Read More]
motivates people or corporations to partake in enterprise crime?
Among the peculiar aspects that come with business ethics, as in comparison with other domain names of applied ethics, is it handles a wide array of human matters which are more often than not stricken by serious criminality, as well as an institutional structure and atmosphere that is also oftentimes noticeably criminally inclined (Hilts, 2003). The oddity of the situation may also be lost on professionals within the area. It's quite common, for example, at business ethics discussions for most of presentations to become more concerned with straight-forward criminality and they tend to avoid ethical issues within these debates which are actually where we find frequent questions regarding where the correct strategy for countering crimes lies. In this way, all of the discussions of the 'ethics dilemmas' at the beginning of the twenty-first century continues to be very deceptive, since the…… [Read More]
Starbucks Coffee Company Introduction & Overview
Starbucks came into being in 1971 and was named after the first mate in Moby Dick by Herman Melville. The first store of Starbucks was opened in Seattle's Pike Place Market. Gordon owker, Jerry aldwin, and Zev Siegl were the first three owners of Starbucks. It is Starbucks' mission to be "an inspiration as well as nurturing force for the human spirit." The coffee beans roasted and later on sold by Starbucks are of very high quality. These beans are also used in making Italian style espresso beverages. The store also sells equipment and accessories associated with coffee, pastries and other edible items that compliment coffee. Usually all these products are sold by the company through retail stores that are operated by the company. The main objective of the company is to make Starbucks the most respected and popular brand around the globe (Nielsen…… [Read More]
computers for the organization. All three are high-end ultra-slim laptops for the sales force. These are compared according to a number of key variables -- weight, size, performance, memory, communications, power, software, operating system and price. The three models are the MacBook Air, the Toshiba Portege R830 and the Samsung Series 9. A recommendation is made at the end of the paper.
This essay will compare three different computer models for the organization to meet its needs. It is assumed that the computer chosen will have a high need for portability and performance, so the focus is going to be on three high-end lightweight laptops. They are the MacBook Air, the Toshiba Portege R830 and the Samsung Series 9. They will be evaluated on a number of different metrics and considerations.
eight and Size
Each of the three computers has a 13.3" widescreen display. The material that is used is…… [Read More]