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Companies
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What is Companies?

Companies sit at the center of business education because they serve as the primary unit of analysis for understanding how markets, management, and economies function. Courses in business administration, organizational behavior, international business, and human resources all use the firm as a starting point for examining broader questions about competition, labor, strategy, and social responsibility. What makes companies academically interesting is their dual role as economic actors and social institutions — they generate products and profit while also shaping employment, culture, and public policy in significant ways.

Student papers on this topic approach companies from a wide range of angles. Some take a case-study format, examining specific organizations and markets, such as direct foreign investment decisions or the entry of Ford and General Motors into the Russian market. Others focus on functional areas like global human resources management, training and development practices, and quality management's effect on domestic and global competition. Policy-oriented papers address issues such as job outsourcing and its effects on the U.S. labor market, while ethics-focused essays examine corporate social responsibility and global sociocultural obligations. Leadership analysis also appears, looking at what makes executives effective in complex organizational settings.

A strong essay on companies should establish a focused thesis tied to a specific business function, market condition, or organizational challenge rather than attempting to describe a company in general terms. Evidence drawn from industry data, financial performance, or documented management practices carries the most weight. The most common pitfall is treating a company as a background subject rather than a lens — the firm should be used to illuminate a larger argument about markets, organizations, or strategy.

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Paper Undergraduate
Google's promotion strategies and competitive advantage in marketing
The marketing mix is a business research approach that is used in marketing products or services rendered by a company. The marketing mix approach is made up of four different components or strategies that include…
Thesis Doctorate
Options trading strategies applied to AAPL, MSFT, CHK, and XOM
For AAPL, on June 20th, 2016, I sold 50 Jun17 90.00 -- to open for a total of $59,750. On, July 6, 2016, I bought them back to close at 11.55 for a total of $57,750 -- for a total gain of $2,000 minus $65 for…
Paper Undergraduate
Target's integrated marketing communications strategy and competitive positioning
What has Target done well over the years in terms of its integrated marketing communications strategy? What should it do going forward?
Paper Undergraduate
Cloud computing: evolution from local to online data storage
The computing and internet paradigms have been advancing very rapidly over the last decades. During much of the advancement, the real word computing and the online computing part of the equation has largely been separate.
Paper Doctorate
Zynga's strategic choices: innovation versus going private
Creating the Next Big Hit -- Or Cashing Out ASAP
Paper Undergraduate
Managerial accounting metrics for competitive strategy development
Discuss the information and value that financial analysts may derive from comparing and contrasting the strategies employed by companies. Consider the framework for strategic analysis.
Paper Undergraduate
Medical reconciliation and adverse drug event prevention in healthcare
¶ … healthcare industry is undergoing fundamental change. Inaction of the affordable care act rapidly increases the insured population in America. Not only have the number of insured individuals increased, but the…
Paper Undergraduate
Set-aside and inclusion programs for black women in male-dominated industries
Black Women in White Male Dominant Industries:
Essay Doctorate
Risk assessment and capital budgeting for new projects
One of the biggest differences between new capital projects and renewal/replacement projects is that the variables are less known. The cash flow for the next few years is subject to a higher degree of uncertainty, but…
Paper Doctorate
Goldman Sachs' representation of cultural diversity and inclusion on its website
The Goldman Sachs Group, Inc. is global investment banking, securities and investment management firm that provides a wide range of financial services geared towards a substantial and diversified clientele, which…